2015-1-GlorAR SIMSIM Presentation

Sami Hashem
Sami HashemDeputy Managing Director at International Advertising Media Services
GlorAR
TheBestARToolforMarketing
and
SalesProfessionals
What we do?
GlorAR platform allows brands, publishers
and marketing agencies to spread their
messages virtually everywhere around.
Bring Augmented Reality components
to catalogs, stores, POS materials,
street advertising, printed collaterals, etc.
Why using Augmented Reality?
Deliver brand information
right to customers'
mobile devices
Make virtual product
presentations
directly to your clients
Engage customers at
the point of sale
Make a virtual demonstration of your
products in real life
Learn from IKEA*
The IKEA Catalogue App brings a new experience to
how people choose the furniture. Scan selected
pages of printed or digital catalogue with an IKEA
catalogue app. Then place the printed IKEA
catalogue where you want to put the furniture in
your room, choose a product from a selection of the
IKEA range and see how it will look in your home!
*The example is based on third-party solutions
Create an interactive add-on to
traditional media
Learn from Wonderbra*
With ‘Decoder’ campaign using mobile app, users
can ‘Decode’ print ads, outdoor and even YouTube
videos, helping to undress the models in the ads,
revealing their Wonderbra garments beneath.
100000 app downloads prove that this X-Ray style
is almost purpose built for lingerie ads!
*The example is based on third-party solutions
Provide more information about your
products
Learn from Volvo*
For the Geneva Auto Show, Volvo created an X-ray
app for its latest car, the Volvo V40. Allowing a 360
degree view, tablet and smartphone users could
explore the interior of the car, view short videos that
put you in a driver's seat, and learn more about the
technology that you may not notice at first.
*The example is based on third-party solutions
Educate your customers about your
products
Learn from MacDonalds*
TrackMyMacca’s app takes visitors ‘behind the
scenes’ of McDonald’s meal, showing them where
their food has come from. This app uses technology
that accesses McDonald’s supply-chain and
augmented reality to deliver interactive information
about McDonald’s food and show how real it is.
*The example is based on third-party solutions
Entertain your customers and increase
loyalty
Learn from Starbucks*
To celebrate Valentine's Day they created AR
campaign which turned themed cup into an
animation. Users could also send a message to their
loved ones as well as include a Starbucks card eGift
so they could purchase something in-store.
*The example is based on third-party solutions
Stand out of boring product layout - explore
virtual visual merchandising
Learn from Lego*
Lego's "Digital Box" provides customers with an
interactive 3D digital experience. Allowing to see
what's inside the box, it increase intent to buy and
reduce sales costs. "Digital Box" is used in LEGO
brand stores worldwide and is widely seen as one of
the best examples of augmented reality in
marketing.
*The example is based on third-party solutions
Apply individual approach to your customers
with specials and gamification
Learn from Lego*
Lego Story Builder App that allows children to
interact digitally with their creations , bringing the
offline and online worlds together.
*The example is based on third-party solutions
Stimulate prospect interactions via AR
objects
Lead to the website to get more details
Watch video ads or demo
Contact sales representative
Process orders directly from the AR catalog
Selling with Augmented Reality Practical
Results*
Increased
likelihood to
buy by
60%
Ready
to buy at a
30%
higher price
point
7x raise of advertising
engagement
* Based on the study held by Hidden for 200 parents, testing advertising for child's toy.
With GlorAR platform you get scalable and
highly effective sales and marketing tool
The
leading
precision
tracking technology
Easy
to start
and deploy
Both
markers
and GPS
objects support
GlorAR
Easy start in 3 minutes tool
1. Sign up for free 2. Upload your object 3. Choose category
4. Upload an image
for tracking
4. Place it on a map
4. Create a marker
Give it a try
2015-1-GlorAR SIMSIM Presentation
1 of 16

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2015-1-GlorAR SIMSIM Presentation

  • 2. What we do? GlorAR platform allows brands, publishers and marketing agencies to spread their messages virtually everywhere around. Bring Augmented Reality components to catalogs, stores, POS materials, street advertising, printed collaterals, etc.
  • 3. Why using Augmented Reality? Deliver brand information right to customers' mobile devices Make virtual product presentations directly to your clients Engage customers at the point of sale
  • 4. Make a virtual demonstration of your products in real life Learn from IKEA* The IKEA Catalogue App brings a new experience to how people choose the furniture. Scan selected pages of printed or digital catalogue with an IKEA catalogue app. Then place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home! *The example is based on third-party solutions
  • 5. Create an interactive add-on to traditional media Learn from Wonderbra* With ‘Decoder’ campaign using mobile app, users can ‘Decode’ print ads, outdoor and even YouTube videos, helping to undress the models in the ads, revealing their Wonderbra garments beneath. 100000 app downloads prove that this X-Ray style is almost purpose built for lingerie ads! *The example is based on third-party solutions
  • 6. Provide more information about your products Learn from Volvo* For the Geneva Auto Show, Volvo created an X-ray app for its latest car, the Volvo V40. Allowing a 360 degree view, tablet and smartphone users could explore the interior of the car, view short videos that put you in a driver's seat, and learn more about the technology that you may not notice at first. *The example is based on third-party solutions
  • 7. Educate your customers about your products Learn from MacDonalds* TrackMyMacca’s app takes visitors ‘behind the scenes’ of McDonald’s meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food and show how real it is. *The example is based on third-party solutions
  • 8. Entertain your customers and increase loyalty Learn from Starbucks* To celebrate Valentine's Day they created AR campaign which turned themed cup into an animation. Users could also send a message to their loved ones as well as include a Starbucks card eGift so they could purchase something in-store. *The example is based on third-party solutions
  • 9. Stand out of boring product layout - explore virtual visual merchandising Learn from Lego* Lego's "Digital Box" provides customers with an interactive 3D digital experience. Allowing to see what's inside the box, it increase intent to buy and reduce sales costs. "Digital Box" is used in LEGO brand stores worldwide and is widely seen as one of the best examples of augmented reality in marketing. *The example is based on third-party solutions
  • 10. Apply individual approach to your customers with specials and gamification Learn from Lego* Lego Story Builder App that allows children to interact digitally with their creations , bringing the offline and online worlds together. *The example is based on third-party solutions
  • 11. Stimulate prospect interactions via AR objects Lead to the website to get more details Watch video ads or demo Contact sales representative Process orders directly from the AR catalog
  • 12. Selling with Augmented Reality Practical Results* Increased likelihood to buy by 60% Ready to buy at a 30% higher price point 7x raise of advertising engagement * Based on the study held by Hidden for 200 parents, testing advertising for child's toy.
  • 13. With GlorAR platform you get scalable and highly effective sales and marketing tool The leading precision tracking technology Easy to start and deploy Both markers and GPS objects support GlorAR
  • 14. Easy start in 3 minutes tool 1. Sign up for free 2. Upload your object 3. Choose category 4. Upload an image for tracking 4. Place it on a map 4. Create a marker
  • 15. Give it a try