MUTHOFUN offers geo location based and criteria based Mobile messaging solution for your business with your branding.This solution offers exact customer base and reach to particular peopel.

1. TARGETED MOBILE MESSAGING SOLUTION

2. Targeted Mobile Advertising
Introduction
We provide messaging solution with country s second largest subscriber base with almost 27
million possible target subscribers
Most of them are directly or indirectly the customers of various local and international
products and services.
We can boost these customers to be more avid followers of many offers by the client
companies.
Target Market Segmentation
Two types of Adv Text and Voice
Text Adv incorporates max 160 characters of pure text format of any promotion
Voice Adv incorporates max 60 seconds of jingles or RDCs of promotional
material

3. Demographic profile segmentation
Gender
Location (Thana Specific)
Age (Ranged figure)
Profession (25+ categories)
Monthly Income/Family Income (Ranged Figure)
Education (Last completed)
Monthly Mobile Usage(Optional)
Users of various BL services (Internet, Entertainment, Mobile finance and
many more services)
Scope of the Service
Effective advertisement of the product to the Right Targets
Customizing the target and send the product offer/ info who are really interested to
be informed and make purchase
Avoiding communication cost to unnecessary targets
Exposure of the brand name on the palm of the consumers using masking as text
adv header
Possibility of enhancing market awareness and generating huge sales
Clients can include a your Banglalink number or a website address in the text body
to host interested callers interactive customer service
Success Story
Mobile advertising got significant responses and appreciations from the corporate clients for
its effectual process to send the advertisement to the right targets within the right price.
They got very operational and cost-saving retort from this service as the examples below
state:
Excerpts from a mail from MD.GOLAM ZILANI BHUIYAN, Assistant Manager, Brand
and Communication, Tanshir Properties Ltd: We sent 15000 text advertisements
over 3 days and got 800 inquiry calls as an instant response. As a result, our sales
team sold 10 plots at different projects instantly and sale of 20 plots is in progress.

4. Process
Client will inform the requirement and the target market of their proposed
advertisement through e-mail/official meeting
We will provide the count of the customer base and the prices according to the
requirement within maximum 3 (three) business days
Client, when agrees, will send their consent with the advertisement material (160
characters for text advertisements with 10 characters for masking, otherwise 60
seconds for voice advertisements) along with the work order on the company
letterhead or via official e-mail
We will raise invoice against client within 2 business days after receiving the official
order. The detailed client contact information (company name, company address,
contact person name, contact number, company VAT registration number) of the
client will be needed to raise invoice
The payment will be only by cash or check in favor of Soft Tech Innovation Ltd.
It will take maximum 3 business days to execute the advertising by us after the
payment
The execution duration may vary depending on volume
We will provide system generated report/screenshot to show the count of the sent
advertisements
We takes the consent of the subscribers before sending the advertisement, but will
not be held responsible for any action taken by the subscriber after the broadcasting.
Financial Facts
Proposed price (Tk)
Segment
Existing price /Ad
(TK) Volume per month Price/ad (Tk)
Less than 200k 0.90Defined Segment 1.00
200k & above 0.66
20k-300k 0.76
SMS ad
Mass 0.79
300k+ 0.50
Less than 200k 1.20VRS ad To any 2.00
200k & plus 1.00

5. For Text ads Mass segment, no order below 50k ads will be accepted
Masking cost is Tk. 10,000 (one-time)
The Ad messages must carry contact number of client, or else response
measurement will not be possible. This contact number must be a banglalink
number, NO T&T or other operators number will be accepted
All the prices are non-negotiable and excluding 15% VAT
For further any query or support please feel free to
contact us...
Regards
A.M.Ishtiaque Sarwar
GSM: +8801611272324
Email: info@muthofun.com
MUTHOFUN (A Soft Tech Innovation Ltd Company)