The document discusses the importance of texting for businesses. It notes that 98% of text messages are read within 2 minutes and most consumers prefer texting over other communication methods. The platform CallTrackingMetrics has nearly doubled in growth every year since launching in 2012, now serving over 30,000 customers. The document recommends businesses use texting for lead generation, customer service, and internal operations and provides examples for each. It concludes by inviting the reader to schedule a demo or start tracking calls, texts, and form submissions.