SlideShare a Scribd company logo
MOBILE MARKETING ValueFirst Messaging Pvt. Ltd. MOBILE MARKETING
ValueFirst and SpotOn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need for Mobile Marketing I want to do SMS campaign but do not have DATA I have database but its general. I need to target people in age group of 17-21 living in Delhi/NCR with SMS or E-Mail SMS does not work for Me, I want to do E-Mail Campaign I wish to do SMS / E-Mail campaigns but don’t have time or manpower for the same!!! ADVERTISER We have vendors that offer Database with messaging solutions
Complete Mobile marketing Solutions SMS E-Mail VOICE
Business Model ValueFirst /  SpotOn DATA Publisher Publisher Publisher Publisher Publisher DATA DATA DATA DATA Advertisers
Complete Campaign Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opt-ins  – People who have subscribed to receive marketing and promotional offers on SMS / E-mail
Publishers with us.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DATABASE  CATEGORISATION AGE LOCATION INCOME INTERESTS GENDER
SMS to Database
The Value Chain AGENCY (Optional) SpotOn / VF Publisher TA-BENETTON The most awaited BENETTON End of Season Sale is here. Flat 50% Discount on all apparels between 9pm-11pm on weekend. Don’t‘ Miss Publisher Publisher Publisher
SMS Campaign to Database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ad Model ,[object Object],[object Object],[object Object],[object Object]
CASE STUDY-Response Based Campaign Campaign Objective: To generate leads from customers interested in Broadband Connection from Airtel Targeting : We culled out data of all working professionals in the age group of 22 – 35 in selected locations The Campaign: Response: Airtel got a  Response Rate of 0.4%  from the Targeted SMS Campaign
Type of Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost per Message (CPM) Cost Per Lead (CPL)
We communicate PRODUCT LAUNCHES CONTESTS M-COUPONS NEW OFFERS / PROMOTIONS COMMUNITY MANAGEMENT
Pricing ,[object Object],[object Object],This in an indicative pricing and vary as per the set of set of  customers chosen  and Data availability No. of SMS Price < 5,00,000 28-30p 500001 – 10000000 25 – 28p 10,00,001 - 20,00,000 22 – 25p 20,00,01 – 50,00,000 20 – 22p 50,00,001 – 1,00,00,000 18 – 20p > 1,00,00,001 16 – 18p No. of SMS Price < 500,000 18p 500001 – 10000000 16p 10,00,001 - 20,00,000 14p 20,00,01 – 50,00,000 12p
E-Mail to Database
HIGHLIGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],# Mailer creative and landing pages if designed by us will be charged additional at 15K approx Cost per Mailer - CPM Cost per Click  - CPC Cost Per Lead - CPL
Response collection methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing This in an indicative pricing and vary as per the set of set of  customers chosen  and Data availability E-Mails on Database (Volumes) Price (INR) Less then 50K 70p 50K – 1L 60p 1L – 3L 55p 3L – 5L 50p 5L – 15L 45p 15L – 30L 40p 30L – 50L 35p 50L – 1Cr 30p 1Cr and above 25p
CASE STUDIES > Sample Mailers Objective: Client wanted the leads for the insurance products Activity: E-mail activity done on the targeted audience Results: Achieved the desired number of leads in less than 2 weeks
Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
VOICE
VOICE ,[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address]   9892481391

More Related Content

What's hot

Netcore smartech
Netcore smartechNetcore smartech
Netcore smartech
Mukund Narayan Mishra
 
Email marketing presentation
Email marketing presentationEmail marketing presentation
Email marketing presentation
Surbhi Malani
 
Moto Message Text Message Marketing Report
Moto Message Text Message Marketing ReportMoto Message Text Message Marketing Report
Moto Message Text Message Marketing Report
Moto Message
 
Email marketing report by netCORE: How India Reads Emails
Email marketing report by netCORE:  How India Reads EmailsEmail marketing report by netCORE:  How India Reads Emails
Email marketing report by netCORE: How India Reads Emails
Netcore Solutions
 
F2 Fconcise
F2 FconciseF2 Fconcise
F2 Fconcise
hughsheehy
 
Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2
Craig Nobles
 
M reach -MVAS
M reach -MVASM reach -MVAS
M reach -MVAS
karthykb
 
Week12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSessionWeek12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSession
Digital Insights - Digital Marketing Agency
 
One 2 One email marketing
One 2 One email marketingOne 2 One email marketing
One 2 One email marketing
Anton Panaitesco
 
Email Marketing UAE Media Kit
Email Marketing UAE Media KitEmail Marketing UAE Media Kit
Effective advertising made simple
Effective advertising made simpleEffective advertising made simple
Effective advertising made simple
Nana Bianca
 
Simply Data driven behavioural algorithms
Simply Data driven behavioural algorithmsSimply Data driven behavioural algorithms
Simply Data driven behavioural algorithms
Nana Bianca
 
Online Marketing Glossary
Online Marketing GlossaryOnline Marketing Glossary
Online Marketing Glossary
indiumonline
 
Aftership | Automated Shipment Partner
Aftership | Automated Shipment Partner Aftership | Automated Shipment Partner
Aftership | Automated Shipment Partner
Mukund Narayan Mishra
 
Chance mobile media copy
Chance mobile media   copyChance mobile media   copy
Chance mobile media copy
chanceglobal
 
Geographical Location & Criteria Based Mobile Messaging Solution
Geographical Location & Criteria Based Mobile Messaging SolutionGeographical Location & Criteria Based Mobile Messaging Solution
Geographical Location & Criteria Based Mobile Messaging Solution
A.M. Ishtiaque Sarwar
 
M reach august2010
M reach august2010M reach august2010
M reach august2010
karthykb
 
Introduction to Textlocal
Introduction to TextlocalIntroduction to Textlocal
Introduction to Textlocal
Textlocal
 
Mobile Referral Partner2012
Mobile Referral Partner2012Mobile Referral Partner2012
Mobile Referral Partner2012
FanCONNECT
 
Google Adwords Presentation 1 09
Google Adwords Presentation 1 09Google Adwords Presentation 1 09
Google Adwords Presentation 1 09
Jeannine_Seremi
 

What's hot (20)

Netcore smartech
Netcore smartechNetcore smartech
Netcore smartech
 
Email marketing presentation
Email marketing presentationEmail marketing presentation
Email marketing presentation
 
Moto Message Text Message Marketing Report
Moto Message Text Message Marketing ReportMoto Message Text Message Marketing Report
Moto Message Text Message Marketing Report
 
Email marketing report by netCORE: How India Reads Emails
Email marketing report by netCORE:  How India Reads EmailsEmail marketing report by netCORE:  How India Reads Emails
Email marketing report by netCORE: How India Reads Emails
 
F2 Fconcise
F2 FconciseF2 Fconcise
F2 Fconcise
 
Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2Radio Presentation Mobi M3 2
Radio Presentation Mobi M3 2
 
M reach -MVAS
M reach -MVASM reach -MVAS
M reach -MVAS
 
Week12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSessionWeek12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSession
 
One 2 One email marketing
One 2 One email marketingOne 2 One email marketing
One 2 One email marketing
 
Email Marketing UAE Media Kit
Email Marketing UAE Media KitEmail Marketing UAE Media Kit
Email Marketing UAE Media Kit
 
Effective advertising made simple
Effective advertising made simpleEffective advertising made simple
Effective advertising made simple
 
Simply Data driven behavioural algorithms
Simply Data driven behavioural algorithmsSimply Data driven behavioural algorithms
Simply Data driven behavioural algorithms
 
Online Marketing Glossary
Online Marketing GlossaryOnline Marketing Glossary
Online Marketing Glossary
 
Aftership | Automated Shipment Partner
Aftership | Automated Shipment Partner Aftership | Automated Shipment Partner
Aftership | Automated Shipment Partner
 
Chance mobile media copy
Chance mobile media   copyChance mobile media   copy
Chance mobile media copy
 
Geographical Location & Criteria Based Mobile Messaging Solution
Geographical Location & Criteria Based Mobile Messaging SolutionGeographical Location & Criteria Based Mobile Messaging Solution
Geographical Location & Criteria Based Mobile Messaging Solution
 
M reach august2010
M reach august2010M reach august2010
M reach august2010
 
Introduction to Textlocal
Introduction to TextlocalIntroduction to Textlocal
Introduction to Textlocal
 
Mobile Referral Partner2012
Mobile Referral Partner2012Mobile Referral Partner2012
Mobile Referral Partner2012
 
Google Adwords Presentation 1 09
Google Adwords Presentation 1 09Google Adwords Presentation 1 09
Google Adwords Presentation 1 09
 

Similar to Mobile & Email Marketing : Optins

Media buying and analytical services
Media buying and analytical servicesMedia buying and analytical services
Media buying and analytical services
kathystivaletti
 
Us Text Ppp
Us Text PppUs Text Ppp
Us Text Ppp
Ustext
 
Digital marketing success stories
Digital marketing   success storiesDigital marketing   success stories
Digital marketing success stories
Mobile Teleshoppe
 
Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0
aravind7799
 
Mobile marketing mojo using sms to grow your real estate marketing database
Mobile marketing mojo  using sms to grow your real estate marketing databaseMobile marketing mojo  using sms to grow your real estate marketing database
Mobile marketing mojo using sms to grow your real estate marketing database
rebeccalev
 
Improve your marketing roi
Improve your marketing roiImprove your marketing roi
Improve your marketing roi
alan parr
 
Improve your marketing roi
Improve your marketing roiImprove your marketing roi
Improve your marketing roi
spainops1
 
Cross Media Solutions
Cross Media SolutionsCross Media Solutions
Cross Media Solutions
Bob Hill
 
Cross Media Solutions
Cross Media SolutionsCross Media Solutions
Cross Media Solutions
Bob Hill
 
Airtel Presentation
Airtel PresentationAirtel Presentation
Airtel Presentation
Sayan Maiti
 
M reach presentation
M reach presentationM reach presentation
M reach presentation
Kumar Sarath
 
Integrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing MixIntegrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing Mix
Suzzicks
 
Cloud Communication Services 101 by Twilio Product Leader
Cloud Communication Services 101 by Twilio Product LeaderCloud Communication Services 101 by Twilio Product Leader
Cloud Communication Services 101 by Twilio Product Leader
Product School
 
Introduction | SEO Expate BD Ltd.
Introduction | SEO Expate BD Ltd.Introduction | SEO Expate BD Ltd.
Introduction | SEO Expate BD Ltd.
Sonia Simi
 
Voice Broadcasting Service
Voice Broadcasting ServiceVoice Broadcasting Service
Voice Broadcasting Service
Sonia Simi
 
Integrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing MixIntegrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing Mix
guestca744f
 
SMSZone-Worldwide Bulk/Tollfree SMS Gateway Providers
SMSZone-Worldwide Bulk/Tollfree SMS Gateway ProvidersSMSZone-Worldwide Bulk/Tollfree SMS Gateway Providers
SMSZone-Worldwide Bulk/Tollfree SMS Gateway Providers
bharatishahi
 
StratosHear
StratosHearStratosHear
StratosHear
S M
 
Presentation
PresentationPresentation
Presentation
David Favari
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Online Marketing Summit
 

Similar to Mobile & Email Marketing : Optins (20)

Media buying and analytical services
Media buying and analytical servicesMedia buying and analytical services
Media buying and analytical services
 
Us Text Ppp
Us Text PppUs Text Ppp
Us Text Ppp
 
Digital marketing success stories
Digital marketing   success storiesDigital marketing   success stories
Digital marketing success stories
 
Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0Mobile 2.0 & Social Networking 2.0
Mobile 2.0 & Social Networking 2.0
 
Mobile marketing mojo using sms to grow your real estate marketing database
Mobile marketing mojo  using sms to grow your real estate marketing databaseMobile marketing mojo  using sms to grow your real estate marketing database
Mobile marketing mojo using sms to grow your real estate marketing database
 
Improve your marketing roi
Improve your marketing roiImprove your marketing roi
Improve your marketing roi
 
Improve your marketing roi
Improve your marketing roiImprove your marketing roi
Improve your marketing roi
 
Cross Media Solutions
Cross Media SolutionsCross Media Solutions
Cross Media Solutions
 
Cross Media Solutions
Cross Media SolutionsCross Media Solutions
Cross Media Solutions
 
Airtel Presentation
Airtel PresentationAirtel Presentation
Airtel Presentation
 
M reach presentation
M reach presentationM reach presentation
M reach presentation
 
Integrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing MixIntegrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing Mix
 
Cloud Communication Services 101 by Twilio Product Leader
Cloud Communication Services 101 by Twilio Product LeaderCloud Communication Services 101 by Twilio Product Leader
Cloud Communication Services 101 by Twilio Product Leader
 
Introduction | SEO Expate BD Ltd.
Introduction | SEO Expate BD Ltd.Introduction | SEO Expate BD Ltd.
Introduction | SEO Expate BD Ltd.
 
Voice Broadcasting Service
Voice Broadcasting ServiceVoice Broadcasting Service
Voice Broadcasting Service
 
Integrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing MixIntegrating Mobile In The Marketing Mix
Integrating Mobile In The Marketing Mix
 
SMSZone-Worldwide Bulk/Tollfree SMS Gateway Providers
SMSZone-Worldwide Bulk/Tollfree SMS Gateway ProvidersSMSZone-Worldwide Bulk/Tollfree SMS Gateway Providers
SMSZone-Worldwide Bulk/Tollfree SMS Gateway Providers
 
StratosHear
StratosHearStratosHear
StratosHear
 
Presentation
PresentationPresentation
Presentation
 
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...
 

More from Sachin Bhavsar

Allmiles profile first last mile v2
Allmiles profile first last mile v2Allmiles profile first last mile v2
Allmiles profile first last mile v2
Sachin Bhavsar
 
Allmiles multimodal transport aggregator
Allmiles multimodal transport aggregatorAllmiles multimodal transport aggregator
Allmiles multimodal transport aggregator
Sachin Bhavsar
 
GOAMILES, App based taxi Services with Diffrent Business Model
GOAMILES, App based taxi Services with Diffrent Business ModelGOAMILES, App based taxi Services with Diffrent Business Model
GOAMILES, App based taxi Services with Diffrent Business Model
Sachin Bhavsar
 
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracleGartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Sachin Bhavsar
 
Banking on a connected world complete
Banking on a connected world complete Banking on a connected world complete
Banking on a connected world complete
Sachin Bhavsar
 
Qos : Premium SMS with Penalty
Qos : Premium SMS with PenaltyQos : Premium SMS with Penalty
Qos : Premium SMS with Penalty
Sachin Bhavsar
 

More from Sachin Bhavsar (6)

Allmiles profile first last mile v2
Allmiles profile first last mile v2Allmiles profile first last mile v2
Allmiles profile first last mile v2
 
Allmiles multimodal transport aggregator
Allmiles multimodal transport aggregatorAllmiles multimodal transport aggregator
Allmiles multimodal transport aggregator
 
GOAMILES, App based taxi Services with Diffrent Business Model
GOAMILES, App based taxi Services with Diffrent Business ModelGOAMILES, App based taxi Services with Diffrent Business Model
GOAMILES, App based taxi Services with Diffrent Business Model
 
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracleGartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
 
Banking on a connected world complete
Banking on a connected world complete Banking on a connected world complete
Banking on a connected world complete
 
Qos : Premium SMS with Penalty
Qos : Premium SMS with PenaltyQos : Premium SMS with Penalty
Qos : Premium SMS with Penalty
 

Recently uploaded

GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
Mariano Tinti
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
SOFTTECHHUB
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Adtran
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 

Recently uploaded (20)

GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 daysPushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 

Mobile & Email Marketing : Optins

  • 1. MOBILE MARKETING ValueFirst Messaging Pvt. Ltd. MOBILE MARKETING
  • 2.
  • 3. Need for Mobile Marketing I want to do SMS campaign but do not have DATA I have database but its general. I need to target people in age group of 17-21 living in Delhi/NCR with SMS or E-Mail SMS does not work for Me, I want to do E-Mail Campaign I wish to do SMS / E-Mail campaigns but don’t have time or manpower for the same!!! ADVERTISER We have vendors that offer Database with messaging solutions
  • 4. Complete Mobile marketing Solutions SMS E-Mail VOICE
  • 5. Business Model ValueFirst / SpotOn DATA Publisher Publisher Publisher Publisher Publisher DATA DATA DATA DATA Advertisers
  • 6.
  • 7.
  • 8.
  • 9. DATABASE CATEGORISATION AGE LOCATION INCOME INTERESTS GENDER
  • 11. The Value Chain AGENCY (Optional) SpotOn / VF Publisher TA-BENETTON The most awaited BENETTON End of Season Sale is here. Flat 50% Discount on all apparels between 9pm-11pm on weekend. Don’t‘ Miss Publisher Publisher Publisher
  • 12.
  • 13.
  • 14. CASE STUDY-Response Based Campaign Campaign Objective: To generate leads from customers interested in Broadband Connection from Airtel Targeting : We culled out data of all working professionals in the age group of 22 – 35 in selected locations The Campaign: Response: Airtel got a Response Rate of 0.4% from the Targeted SMS Campaign
  • 15.
  • 16. We communicate PRODUCT LAUNCHES CONTESTS M-COUPONS NEW OFFERS / PROMOTIONS COMMUNITY MANAGEMENT
  • 17.
  • 19.
  • 20.
  • 21.
  • 22. Pricing This in an indicative pricing and vary as per the set of set of customers chosen and Data availability E-Mails on Database (Volumes) Price (INR) Less then 50K 70p 50K – 1L 60p 1L – 3L 55p 3L – 5L 50p 5L – 15L 45p 15L – 30L 40p 30L – 50L 35p 50L – 1Cr 30p 1Cr and above 25p
  • 23. CASE STUDIES > Sample Mailers Objective: Client wanted the leads for the insurance products Activity: E-mail activity done on the targeted audience Results: Achieved the desired number of leads in less than 2 weeks
  • 24.
  • 25.  
  • 26. VOICE
  • 27.
  • 28. [email_address] 9892481391