The document discusses mobile marketing solutions provided by ValueFirst Messaging Pvt. Ltd. and SpotOn Media including SMS, email, and voice campaigns. They have a large database of over 50 million subscribers that can be targeted based on demographics. Campaign management services include creative design, execution, response collection, and reporting. Sample client campaigns showed good response and lead generation rates. Pricing varies based on campaign type and volume but starts from 16 paise per SMS or email.

1. MOBILE MARKETING ValueFirst Messaging Pvt. Ltd. MOBILE MARKETING

2. ValueFirst and SpotOn India's first Platform Agnostic Ad Network – SpotOn Media is a Platform Agnostic Digital solutions company specializing in New Media Advertising [SMS / E-Mail / Voice Online Inventories] A VALUE FIRST GROUP COMPANY – Leading Global Player in the field of Enterprise Mobility Global presence - UK, Romania, Nigeria, Sri Lanka, Pakistan and India Over 1500 Enterprise and SME customers Extensive reach through 100+ Channel Partners in India Chosen amongst the Best Wireless Application category along with IBM, Erickson and RIM India's first Super Ad Network on SMS SpotOn Network has User base of 50 Million Unique Subscribers A cumulative reach of 1 Billion SMS Impressions per Month Strong Publisher Network with Opted-In Inventories – Inventories across Mobile Networks, Communities, Social Networking Sites, Web Portals, Media Groups, Short Code Players, Mobile VAS Players, etc. Multiple Advertisers across verticals and functions.

3. Need for Mobile Marketing I want to do SMS campaign but do not have DATA I have database but its general. I need to target people in age group of 17-21 living in Delhi/NCR with SMS or E-Mail SMS does not work for Me, I want to do E-Mail Campaign I wish to do SMS / E-Mail campaigns but don’t have time or manpower for the same!!! ADVERTISER We have vendors that offer Database with messaging solutions

4. Complete Mobile marketing Solutions SMS E-Mail VOICE

5. Business Model ValueFirst / SpotOn DATA Publisher Publisher Publisher Publisher Publisher DATA DATA DATA DATA Advertisers

6. Complete Campaign Management Understanding customer brief (Target Audience) Selecting the communication media – SMS, E-Mail, Voice Checking availability of database with our internal and external publishers Ad Creative / Content creation Final Execution Response collection and processing MIS / Reports

7. Benefits Authenticated data (Opt ins) Profiled set of Target audience(based upon Age, location, income etc) Complete Campaign management solutions from start till response management Multi-Modal: SMS E-Mail Voice Opt-ins – People who have subscribed to receive marketing and promotional offers on SMS / E-mail

8. Publishers with us.. Mobile Networks Mobile communities Free Messaging Platforms Social Networking Sites Web-Portals Media Groups / Channels Short Code players

9. DATABASE CATEGORISATION AGE LOCATION INCOME INTERESTS GENDER

10. SMS to Database

11. The Value Chain AGENCY (Optional) SpotOn / VF Publisher TA-BENETTON The most awaited BENETTON End of Season Sale is here. Flat 50% Discount on all apparels between 9pm-11pm on weekend. Don’t‘ Miss Publisher Publisher Publisher

12. SMS Campaign to Database We can provide the complete sms campaign solutions to the customers as under – Understand advertiser target audience in context to parameters mentioned Check the availability with the list of publishers. Finalizing the ad creative / content Executing the campaign Collecting the responses and collating the reports Provide complete MIS to the advertiser

13. Ad Model Dedicated Ad – Complete AD content from the advertiser can be pushed as dedicated SMS to chosen set of customers. Footer Ads – Advertiser ads can be attached to the regular SMS content(alert, tips, quotes, thoughts etc) sent by the publishers. It should not exceed of 60-70 characters.

14. CASE STUDY-Response Based Campaign Campaign Objective: To generate leads from customers interested in Broadband Connection from Airtel Targeting : We culled out data of all working professionals in the age group of 22 – 35 in selected locations The Campaign: Response: Airtel got a Response Rate of 0.4% from the Targeted SMS Campaign

15. Type of Campaigns Client is charged per sms Used for Branding, Promotional campaigns, announcements etc Price starts from 16 paisa and goes up Customer is only charged for the leads delivered Suitable for financial institutions, banks etc looking for leads Price starts from Rs.75/lead and goes up Cost per Message (CPM) Cost Per Lead (CPL)

16. We communicate PRODUCT LAUNCHES CONTESTS M-COUPONS NEW OFFERS / PROMOTIONS COMMUNITY MANAGEMENT

17. Pricing Dedicated 160 Characters SMS Footer SMS This in an indicative pricing and vary as per the set of set of customers chosen and Data availability No. of SMS Price < 5,00,000 28-30p 500001 – 10000000 25 – 28p 10,00,001 - 20,00,000 22 – 25p 20,00,01 – 50,00,000 20 – 22p 50,00,001 – 1,00,00,000 18 – 20p > 1,00,00,001 16 – 18p No. of SMS Price < 500,000 18p 500001 – 10000000 16p 10,00,001 - 20,00,000 14p 20,00,01 – 50,00,000 12p

18. E-Mail to Database

19. HIGHLIGHTS E-Mail inventory available across various leading publishers • Social Networking Sites • Web Portals • Target from 1.5 Million Unique Users Targeting Available on most parameters Demographics: Age, Gender, Location, etc. Run CPM, CPC, CPL, CPA Campaigns. All possible of SpotOn Media Network 70% user base is between 18 – 32 Years of Age Open Rates of up to 20% Campaigns executed thus far:

20. Campaign Model Cost per 1000 impressions are charged on per mailer basis Cost per mailer ranges from 25p to Rs.3 per mailer or more Where client pays only for number of clicks on the mailers Cost per mailer ranges from Rs.3 – Rs.10 per mailer or more Where client wish to generates leads through mailing campaign Client pays only for leads generated Average price per lead ranges from Rs.25 – Rs.500 or more # Mailer creative and landing pages if designed by us will be charged additional at 15K approx Cost per Mailer - CPM Cost per Click - CPC Cost Per Lead - CPL

21. Response collection methods Link sign-up / registrations forms Lead generation forms Divert to Advertiser’s website Click to Call SMS to short code - 56070

22. Pricing This in an indicative pricing and vary as per the set of set of customers chosen and Data availability E-Mails on Database (Volumes) Price (INR) Less then 50K 70p 50K – 1L 60p 1L – 3L 55p 3L – 5L 50p 5L – 15L 45p 15L – 30L 40p 30L – 50L 35p 50L – 1Cr 30p 1Cr and above 25p

23. CASE STUDIES > Sample Mailers Objective: Client wanted the leads for the insurance products Activity: E-mail activity done on the targeted audience Results: Achieved the desired number of leads in less than 2 weeks

24. Important EMAIL – GUIDELINES Email creative to be less than 50 kb Text mailer preferred over HTML to avoid mails going into SPAM Mention sender id We will not send out an e-mailer with an individual’s name in the sender id e.g. [email_address] or [email_address] Mention subject line Mention landing page (if any) Content for e - mailers should be valid All mailers MUST have unsubscribe link in them. Client should take care of NOT sending further mails to a user who has previously unsubscribed to their mailer. TEXT & HTML mailers HTML mailers are more prone to land in junk folder due to size / images used HTML mailers may not load properly due to network connection / browser dependency Text mailers always land inbox (if text doesn’t include words like FREE, OFFER, LOTTERY etc…), hence better open rate Text mailers appear without any distortion as there is no image used.

26. VOICE

27. VOICE Voice campaigns(broadcasts) can be done on our Internal Database which is 40Lacs plus initially Going forward, same can be done to external publishers also Voice clip to be given by Advertiser or can be provided by ValueFirst (Extra charge) Process for campaign execution remains the same as mentioned before For pricing, please call and check from the concerned people.

28. [email_address] 9892481391