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M reach august2010


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m-REACH is a mobile marketing platform, which offer MVAS services such as, m-coupons, m-Tickets, SMS Appointment services, SMS Voting/Polls, SMS Contest, SMS Feedback etc.. for more information please log on to

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M reach august2010

  1. 1. Mobile Marketing Platform
  2. 2. m-REACH Overview <ul><li>m-REACH is an end to end secure hosted transaction platform which brings non-traditional value added services on mobile (SMS & GPRS) in record time without much additional network infrastructure. </li></ul><ul><li>Businesses can integrate with this platform to deliver their existing internet services into the mobile space (SMS/GPRS). </li></ul><ul><li>Powerful feature of m-Reach mobile client is ability to download once and subscribe to any future services as and when it is available </li></ul><ul><li>Platform consists of messaging service, content storage & management and Mobile Internet Portal Publishing </li></ul>Secure Mobile banking Lead Generation Services Mobile Coupons Mobile tickets Mobile Tracking Service Mobile Subscription Services Mobile Money Transfer Push Tone Services m-REACH Service delivery platform Mobile Marketing Tools SMS Product/ Service Feedback, SMS Survey & Reminder service Picture Classifieds Mobile Appointments
  3. 3. Our Offerings <ul><ul><li>Barcode Coupons (Discount Coupons) </li></ul></ul><ul><ul><li>Barcode Ticket (Platform & Event tickets, Travels) </li></ul></ul><ul><ul><li>Voting/ Polling </li></ul></ul><ul><ul><li>Contest </li></ul></ul><ul><ul><li>Picture Classifieds </li></ul></ul><ul><ul><li>Appointments booking (Hospitals, Beautician and Automobile service centers, etc) </li></ul></ul><ul><ul><li>Mobile Marketing solutions. </li></ul></ul><ul><ul><li>Bulk SMS </li></ul></ul><ul><ul><li>Ad- Funded SMS </li></ul></ul><ul><ul><li>Opt-in Service (widget and SMS based) </li></ul></ul><ul><ul><li>Reminder Service </li></ul></ul><ul><ul><li>Reminder Service with widget </li></ul></ul><ul><ul><li>Long Code/ Short code/ Keyword/ 2 –way SMS </li></ul></ul><ul><ul><li>Dynamic Business Template for Enterprise SMS </li></ul></ul><ul><ul><li>Customized enterprise messaging solutions. </li></ul></ul>
  4. 4. Features <ul><li>m-REACH services are available in packaged services for many verticals </li></ul><ul><li>Instantly Enterprise can launch MVAS service </li></ul><ul><li>m-REACH is a self service platform, which doesn’t require any technical knowledge to operate </li></ul><ul><li>As per the needs of the enterprise, enterprise can purchase the available package and start using immediately </li></ul><ul><li>Payment can be done through online & offline </li></ul><ul><li>m-REACH packages are available for affordable price that too pay as you go model </li></ul>
  5. 5. Using m-REACH <ul><li>Businesses can send personalized, relevant text messages to customers. </li></ul><ul><li>Enterprises/business can broadcast text messages to thousands of customers in a single go. The message can be info about a new product, update about the business etc., </li></ul><ul><li>Customers can contact businesses through mobile and auto-respond to their queries. </li></ul><ul><li>Field staff, employees on the move can retrieve real-time business info using their mobile to make better decisions. </li></ul>
  6. 7. <ul><li>m-Commerce </li></ul><ul><li>Mobile Coupons </li></ul><ul><li>Mobile Tickets </li></ul><ul><li>MVAS </li></ul><ul><li>Mobile Picture Classifieds </li></ul><ul><li>SMS & GPRS Appointment Services </li></ul><ul><li>Interactive SMS service </li></ul><ul><li>Mobile Money Transfer </li></ul><ul><li>CRM Services </li></ul><ul><li>Communication Tool </li></ul><ul><li>Approval </li></ul><ul><li>2-Way SMS </li></ul><ul><li>SMS Reporting </li></ul><ul><li>Business Template </li></ul>Marketing Tool Product/ Service Feedback Poll/ contest Reminder Service SMS4Info Ad-funded SMS
  7. 8. Deliverables &Tariff <ul><li>m-REACH is a self service platform and all its services available in SAAS model </li></ul><ul><li>Tariff is available in our website, </li></ul>
  8. 9. m-REACH Features <ul><li>API Service, Barcode Integration, Keyword Availability Checking, 2-WAY SMS, CSV upload, </li></ul><ul><li>Website Theme Creation, Control Panel, Client Approval Management </li></ul>
  9. 10. Market Focus <ul><li>Retail Chains </li></ul><ul><li>Automobile Service Centers </li></ul><ul><li>Media Companies </li></ul><ul><li>Automobile & Realty Dealers </li></ul><ul><li>Clinics & Hospitals </li></ul><ul><li>Financial Institutions </li></ul><ul><li>Beauty Salon </li></ul><ul><li>Education </li></ul>
  10. 11. Add-ons Media - Add Ons Classifieds on Mobile SMS4Info Voting/ Contest Customer Alert Opt-in Campaign Automobile - Add Ons Customer Alert SMS Service Reminders Mobile Coupon Fix Service – Appointment from Mobile Realty - Add Ons Customer Alert Lead Generation Property Photos on Mobile SMS4Info Mobile Reminders Finance - Add Ons Customer Alert Portfolio Subscription Services Voting/ Contest SMS4Info Opt-in Campaign Healthcare - Add Ons Health Alert Mobile Appointments Mobile reminders SMS4Info Mobile Coupons Retail - Add Ons Customer Alert Opt-in Campaign Mobile reminders SMS4Info Mobile Coupons
  11. 12. Reseller Opportunities
  12. 13. Reseller Features <ul><li>Launch your own Interactive mobile marketing portal </li></ul><ul><li>SAAS Model Software </li></ul><ul><li>24*7 Technical Support </li></ul><ul><li>White labeled solution </li></ul><ul><li>Prepaid and Commission model </li></ul><ul><li>Online Payment integration </li></ul><ul><li>Individual website with Branding </li></ul><ul><li>Set own price for the service which you offer </li></ul><ul><li>Sales tools and training </li></ul><ul><li>Reseller discount </li></ul><ul><li>Control Panel to manage your Customers </li></ul>
  13. 14. Reseller Engagement Model <ul><li>Pre Paid Model/ Co-Branded (Deposit) </li></ul><ul><li>White Labeled Solution (Setup cost +Support Cost + Revenue Sharing) </li></ul><ul><li>Reseller Model ( Commission) </li></ul>
  14. 15. Resellers - How to Get Started <ul><li> Sign –up as Reseller </li></ul><ul><li> Create your branded site </li></ul><ul><li> Enroll your desired Service Packages </li></ul><ul><li> Set your price for your service plans and </li></ul><ul><li> Sell and make Revenue </li></ul>
  15. 16. Our Services
  16. 17. m-Coupon <ul><li>m-Coupons are used to increase sales and promote consumer loyalty. </li></ul><ul><li>Goals of coupon are encouraging repeat purchase, increasing product awareness, getting consumers to try a new product, moving overstocked inventory, targeting specific markets, softening the blow of price increase, launching a new marketing campaign, trading consumer up and responding to competitive pressure. </li></ul><ul><li>Eg: SMS Pizza to 56263000 </li></ul>
  17. 18. Picture Classifieds <ul><li>Picture Classifieds turn any static, traditional advertisement medium into an interactive, direct-response medium. Home buyers have instant and effortless mobile access to full property information and photos directly from signage, print ads, flyers, vehicle Ads, bus benches and television ads </li></ul><ul><li>Eg: SMS TAJ to 56263000 </li></ul><ul><li>Prospect just need to Text to the brand name and our m-REACH system will respond with picture of the house </li></ul><ul><li>The Buyer is presented with a list of available pictures to view </li></ul><ul><li>The Buyer clicks on the picture links </li></ul>
  18. 19. Automatically dials advertiser phone number, when user selected When selected, user will be redirected to URL specified by advertiser Consumer can see other view of the house, by clicking on the given links Advertiser message Advertiser Ad image, Advertiser can upload from 3 to 15 images at max
  19. 20. GPRS Appointment Service <ul><li>Mobile Appointment service make ease to customers to get an an appointment with Hospitals/ Fitness center/ Automobile Service center/ Table Booking </li></ul><ul><li>Consumers can book an appointment on the go </li></ul><ul><li>Consumer just need to TEXT the specified brand name and our m-REACH system will return a WAP link, which need to be clicked. Here consumer will be given option to select consultants and their available date and time and finally they schedule an appointment with them </li></ul><ul><li>Send SMS to 56263000 </li></ul><ul><li>Receive an SMS with the link, click on the link (or) open your web browser and paste the link </li></ul><ul><li>Choose Services say Facial, Bridal Services </li></ul><ul><li>Select Staff </li></ul><ul><li>Click on the date and time as you would like to book an appointment </li></ul><ul><li>Enter Booking Message and fix the appointment </li></ul><ul><li>Get Appointment confirmation by SMS </li></ul>
  20. 21. SMS LAKME to 56263000 Real Time Calendar Confirmation Message Brand Logo Services Staff Name
  21. 22. SMS Appointment Service <ul><li>SMS service make ease to customers to get an appointment with Hospitals/ Fitness center/ Automobile Service center/ Table Booking </li></ul><ul><li>Consumers can book an appointment on the go </li></ul><ul><li>To book an appointment with the Doctor/ Beauty Consultant/ Clinic, consumer just need to take their mobile phone and TEXT to the specified short/ long code and followed with the comments. </li></ul><ul><li>Receive an instant Appointment confirmation by SMS </li></ul><ul><li>Eg: Send SMS to Columbia followed by your message to 56263000. Eg: SMS Columbia Hi I am Jack would like to fix an appointment with Jerry on January 7, 2010 to 56263000 </li></ul><ul><li>Receive an instant Appointment confirmation by SMS </li></ul>Thank for your request. We will confirm your appointment ASAP From: LAKME Lakme 22 appt I would like to book an appointment with Jolly on Oct 22 at 3.00PM To: 56263000 Send Cancel
  22. 23. SMS Service Feedback <ul><li>SMS is a powerful medium to capture feedback </li></ul><ul><li>Consumer promptly can give the feedback for the product/ service, which they have purchased, Consumer just need to TEXT to the brands short/long code and followed by the comments </li></ul><ul><li>Eg: Feedback Jolly 91 to 56263000 </li></ul>Based on the Feedback, reply message is generated Retailer can set logic, based on that condition; it will alert concerned person/ sales manager Thanks for telling us. Your feedback counts! Good Luck in our $1000 prize draw. From StarBucks Send cancel FeedbackJolly 9 I am pleased with your customer service.. thanks Jolly From StarBucks Send cancel
  23. 24. SMS Product Feedback <ul><li>SMS is a powerful medium to capture feedback </li></ul><ul><li>As soon consumer purchase the Product/ Service from the store, our m-REACH System trigger an SMS to the customer mobile, which captures the feedback for Product/ Service. Consumer will rate the quality of product Based on customer rating, it automatically sends a follow-up message. If customer rated poor for the received service/ product, our m-REACH system alerts concerned department/ person </li></ul>Based on the Feedback, reply message is generated Please Rate our Service with your comments 5- Excellent 4- Good 3- OKAY 1- POOR Pls reply STARBUCKS FB and your rating From StarBucks Send cancel Starbucks FB 1 To: 56263000 Send Cancel Sorry to hear that. Please tell us what we can do better. SMS the word Starbucks SUGST with any suggestions. GOODLUCK and get 25% off on nxt purchase To stop Reply STOP to 56263000 From StarBucks Send Cancel
  24. 25. SMS Voting/ Polling <ul><li>Voting/ Polling can be done through SMS </li></ul><ul><li>Media Companies can create various types of attractive SMS voting campaigns such as, SMS survey, SMS poll, SMS quiz, etc and publish the result in real-time </li></ul><ul><li>A customer sees the Ad in media channel , which ask TV viewers to predict the FIFA winner and interested viewer can cast their vote by sending a text msg to a Short/ Long code </li></ul><ul><li>Eg: FAVMOV A/B/C </li></ul><ul><li>A>Avatar </li></ul><ul><li>B>Iron Man </li></ul><ul><li>C>Twilight </li></ul><ul><li>Pls reply with FAVMOV A/B/C </li></ul>Thanks for your Vote, will let you know the result tonite FAVMOV A To: 56263000 Send Cancel
  25. 26. m-Ticket <ul><li>m-Ticket is a 2-WAY SMS Ticketing Service </li></ul><ul><li>Eg: Platform Ticket/ </li></ul><ul><li>SMS Ticket </li></ul>
  26. 27. SMS Subscription Service <ul><li>SMS Subscription offer alert service to consumers, consumers receive daily or weekly content on their cell phone, such as jokes, horoscopes, news reports, weather updates, offers, coupons, ringtones. This is an opt-in SMS service, which help to record customer preference </li></ul><ul><li>Enterprise creates a special interest group/ premium group. As and when offer arrives/ announcement made, it will alert their subscribed customers </li></ul><ul><li>Interested customer can opt-in to SIG through SMS, by simply texting STARBUCKS OFFER, by subscribing to the SIG, Customer will receive periodic update into their mobile. Here option given to the customer to Opt-out from the SIG by texting STARBUCKS STOP </li></ul><ul><li>Eg: SMS STARBUCKS to 56263000 & SMS Stop to 56263000 </li></ul>Starbucks Offers To: 56263000 Send Cancel Thanks, for subscribing to us. We will update you via SMS as and when offers arrives From Starbucks Send Cancel SALE, SALE, SALE.. Avail 50% off on total purchase, offers expires June 15 From Starbucks Send Cancel
  27. 28. SMS4Info <ul><li>m-REACH can turn printed Advertisement into an interactive medium </li></ul><ul><li>When ever user queries to a pre-defined keyword, our m-REACH system will send an instant reply </li></ul><ul><li>Eg:SMS SobhaPrice 2BHK </li></ul>SobhaPrice 2BHK To: 56263000 Send Cancel Thanks for the request. 35 Lacks, 3BHK, Hurry up Still few flats are left for booking. Loan will be arranged From: Sobha Send Cancel
  28. 29. Business Template <ul><li>Enterprise can schedule/ deliver dynamic SMS using Business Template </li></ul><ul><li>User can query enterprise database through SMS and get the desired result as SMS. Business Template replace the customer care center </li></ul><ul><li>Eg: SMS stocks Infosys t0 56263000 </li></ul>Case 3: Event Based 2-Way SMS Stock Infosys To: 56263000 Send Cancel 5000/ Share From 56263000 Send Cancel 100 FT Road, Opp to ICICI Bank, PH: 080-411548000 From KFC Send Cancel KFC Indiranagar To: 56263000 Send Cancel Hi Karthick , Your line of credit is crossed the limit. Please maintain the line of credit to avoid l Penalty From AXA Send Cancel Hi Officer , Inventory level is about to touch the reserved quota From TVSLUCAS Send Cancel Hello Supplier , We would like to place an order From TVSLUCAS Send Cancel
  29. 30. SMS Reminder Service <ul><li>Using m-Reach reminder service, Enterprise can remind their customer regarding payments, events, important meetings & Anniversary days </li></ul><ul><li>Enterprise can set reminder SMS to their customer </li></ul><ul><li>SMS reminder service is ease to use. </li></ul><ul><li>SMS reminder helps to retain the customer base </li></ul><ul><li>Eg: </li></ul>Hi David, Meeting scheduled with your fitness consultant at 4PM Frm ABClinic Send Cancel Hi John, Please don’t forget to pay your phone bill before 31 August From: Billpay Send Cancel
  30. 31. Ad-Funded SMS <ul><li>Enterprise can inject third party advertisement into their outgoing SMS </li></ul><ul><li>API is provided event driven messages and for system generated messages </li></ul><ul><li>Eg: Third party Advertisement is injected in tha out going SMS </li></ul>MetroBang Ticket To: 56263000 Send Cancel Thanks, Please Click here to download the Mobile Ticket. Ad: Releasing Movie Avatar at your Favorite Theater From Metro Send Cancel
  31. 32. SMS Contest <ul><li>Enterprise can run SMS contest to engage with their prospects/ customer </li></ul><ul><li>SMS contest, it's applicable to any type of companies who like to attract mass audience in low budget </li></ul><ul><li>Eg: Media Company is interested to engage with their customer through mobile, Media companies conducted contest on mobile, which is displayed in OOH and other mass media medium. Customer who interested to take part in the contest, they just need to take their mobile phone and reply with the answer. Our m-REACH system find outs the winner by certain logic </li></ul>Who will be the winner of FIFA world Cup 2010 A>Brazil B>Argentina C>America Pls reply with FIFA 2010 A/B/C Send Cancel FIFA2010 A To: 56263000 Send Cancel Thanks for participating in the contest, will let you know the result tonite From FIFA2010 Send Cancel
  32. 33. WAP Push <ul><li>Multimedia / rich content such as ring tones, wallpaper, games and micro sites can be pushed through WAP push </li></ul><ul><li>Eg; </li></ul>Please Click here to Download FIFA Wallpapers From FIFA2010 Send Cancel Msg Received From FIFA2010 Show Cancel Please Click here to Download FIFA Wallpapers From FIFA2010 Send Cancel Msg Received From FIFA2010 Show Cancel
  33. 34. Bulk SMS <ul><li>Bulk SMS useful for SMS blasting. Enterprise can reach millions of customer at a lesser cost and where conversion rate is very high </li></ul><ul><li>m-REACH enables business communication over the mobile, creates new customer touch points for company and client communication </li></ul><ul><li>Cost effective marketing platform and wider audience reach </li></ul><ul><li>Bulk SMS can be used for Product launch, Alerts, Promotions, Announcement & Marketing campaign etc </li></ul>
  34. 35. CSV Template <ul><li>CSV Template is beneficial when enterprise personalizing and sending bulk SMS </li></ul><ul><li>Its easy to use and very effective for mass SMS </li></ul><ul><li>Eg: SMS content is generated from CSV file </li></ul>Dear <Name>, Your Examination Marks as follows Mat -<MatMark>, Phy -<PhyMark>, and Computer Sci -<CSMark> Send Cancel Dear Babu, Your Examination Marks as follows Marks Mat - 60 , Phy - 90 , and Computer Sci 85 Send Cancel Dear Sumeet, Your Examination Marks as follows Marks Mat - 80 , Phy - 100 , and Computer Sci 55 Send Cancel
  35. 36. SMS Branding <ul><li>SMS Branding increase the brand value of the product/ service </li></ul><ul><li>SMS branding distinct from regular SMS </li></ul><ul><li>Brand name will be there in all outgoing SMS </li></ul><ul><li>Eg: </li></ul>FIFA2010 A To: 56263000 Send Cancel Thanks for participating in the contest, will let you know the result tonite From FIFA2010 Send Cancel
  36. 37. m-Portfolio <ul><li>Brokerage firms can improve their productivity and customer satisfaction levels by using the &quot;m-portfolio&quot; solution from Latchiya. Track your investments on the move. m-Portfolio allows you to see your portfolio's performance from your mobile. No need to call your agent or look for TV or internet to track your investments. Real time portfolio performance is available on your mobile. Supported in any mobile with GRPS capability. </li></ul>
  37. 38. Customized Enterprise Messaging Solution <ul><li>Latchiya team helps client to built Custom Messaging solution. Our capabilities are </li></ul><ul><ul><li>SMS and WAP based solution </li></ul></ul><ul><ul><li>Mobile Application </li></ul></ul>
  38. 39. Thank You [email_address]