Mobile Content UX
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Presented @ MSC Malaysia Mobile Content Dialogue on Friday 10 April 2009 hosted by Multimedia Development Corporation (MDeC).
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Mobile Content UX
- 3. What drives Apps? Is it Hardware or SoOware? OLED Digital Compass GPU Accelerometer A‐GPS + LBS (locaDon) Light Proximity touch ASR MulD touch / MulD gesture © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 4. TOC Who are We ? • What is Mobile Content? • The Market opportunity • The NEW CompuDng Plaorm • Seeing around the corner • Tools of the Trade • What’s your Idea? • Summary • © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 5. Who are We ? ApplicaDon / SoOware Developers Content creators / ArDst End‐users Handset Manufacturers Bloggers Mobile Operators Regulators Entrepreneurs © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 6. What is Mobile Content? Business & Office Comics / Manga EducaDon & Reference Events ProducDvity tools Finance & Money Ringtones Games: adverGames Shopping Movies & Video Social Networks Music Themes: backgrounds, icons, animaDons Travel: hotel, food, World Heritage TV UDliDes: weather, anD‐virus, etc etc © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 7. The Market Opportunity Size of the mobile phone users market There are 3.8 billion mobile phones globally. There are more mobile phones then PCs. • – GSM AssociaDon, Sept 2008 Asia Pacific region alone has over 1.6 billion mobile phone users. • Or 43% of the total global mobile phone users. – GSM AssociaDon, Sept 2008 The total addressable market in Malaysia is approx. 19 million mobile phone users. • Size of SoOware ApplicaDons market SoOware applicaDons market is a USD 380 billion global industry and fastest growing • at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008 Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000 • downloads. The App Store was open just 60 days earlier in July 2008 and is available in 62 countries. – Apple Inc., Sept 2008 Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads • with USD 180 million in revenues. There are more than 300,000 soOware developers in India & China developing mobile • applicaDons. – Forum Nokia, Dec 2008 © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 8. Mobile phones are the new compuDng plaorm The mobile pla0orm will replace the PC as the primary compu9ng pla0orm. © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 9. Seeing around the corner Imaging & Video Messaging LocaDon PLATFORM SERVICES Audio PIM System Info © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 10. HTML / AJAX / CSS / Javascript Flash Lite 3 Widget WebOS Flash 8 + Flash Video Tools of the Trade Silverlight iPhone 3.0 C++ / Open C++ FLEX Symbian S60 5th EdiDon NaDve Apps © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 16. Network Services Billing LBS NETWORK SERVICES Presence © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 17. Plaorm + Network = Mobile Cloud Apps Imaging & Video Billing LBS Messaging LocaDon NETWORK PLATFORM SERVICES SERVICES Audio PIM Presence System Info © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 18. Take home points Hi‐tech Hardware Plaorm + Rich SDK = High UX Apps • Market opportunity is HUGE & just beginning • Diversity of applicaDon categories • Diversity of hardware plaorms • Tools are ready & available • Leverage off exisDng knowledge & experience • Plaorm Services • Network Services • What is YOUR Idea? Fill / Create that need… • © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.
- 19. Fri 8 – Sat 9 May • ½ day workshops Bootcamp #1 Introduc0on to iPhone • RM 88 per workshop Development Bootcamp #2 Introduc0on to Windows Mobile Development Bootcamp #3 Mobile Programming with Flash Lite Bootcamp #4 Introduc0on to Android Development
- 20. For further details contact: Gerard K M Lim +60.12.218.2300 gerard@MobileAppDepot.com MobileAppDepot.com Sdn Bhd No. 61‐9, Jalan SS2/75, Wisma GENME, 47300 Petaling Jaya, Selangor Darul Ehsan, Malaysia © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved. All ideas & materials presented in this document are the intellectual properDes of MobileAppDepot.com Sdn. Bhd. Unauthorised use and/or reproducDon of part or parts of this document, either electronic or otherwise, is strictly prohibited.