State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
eBuddy is web and mobile messaging for everyone, everywhere! eBuddy processes over 15 billion
messages per month and enables more than 33 million unique monthly visitors to chat in one
interface across all major IM networks including AIM, Facebook Chat, Google Talk, Hyves, ICQ,
MySpace, Windows Live Messenger and Yahoo! eBuddy is one of the world’s fastest growing mobile
IM applications with over 16 million unique monthly mobile users, and offers four, free mobile IM
versions: eBuddy for iPhone and iPod Touch, eBuddy for Android, eBuddy Mobile Messenger (J2ME)
and eBuddy Lite Messenger (mobile Web). The premium native application, eBuddy Pro for iPhone
and iPod Touch with additional exclusive features is for sale via iTunes. The eBuddy mobile
application uses a mobile Internet data connection over 3G, 2G or WiFi networks. eBuddy is the proud
winner of Mashable’s 2009 Open Web Awards for Best Mobile App.
Microsoft study of the European trends of Internet usage and what this means for the future of the Internet and other media.
Extract:
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million1. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America1. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
After three years the OCW movement has achieved “lift off” with over 200 higher education institutions and affiliate OCWC members, resulting in the availability of over 8000 open courses. However, the greatest disappointment in the movement has been the slow response to the actual use of this open material, particularly use that could benefit national systems of higher education in developing countries or under-resourced institutions. This presentation suggests reasons for this slow uptake, offers observations about the underlying dynamics in the wide-scale and impactful use of OCW, and proposes the systematic development of “learning ecosystems”— infrastructures designed to leverage OCW.
Sally Panayiotou, Head of Charities Research, Ipsos MORI presented this research to the National Funding Scheme (NFS) for arts, cultural and heritage sector announced by Jeremy Hunt MP at the National Portrait Gallery on 2 July 2012.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
How to Succeed in Hadoop: comScore’s Deceptively Simple Secrets to Deploying ...MapR Technologies
Get an insider's view into one of the most talked-about Hadoop deployments in the world!
As more enterprises realize the value of big data, Hadoop is moving from lab curiosity to genuine competitive advantage. But how can you confidently deploy it in a production environment?
In this joint webinar with Syncsort, learn firsthand from industry thought leader, Mike Brown, CTO of comScore, how to offload critical data and optimize your enterprise data architecture with Hadoop to increase performance while lowering costs.
2013 UK digital future in focus. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
Spire Research and Consulting, Indonesia - Overview and Trends in Tourism Se...Jeffrey BAHAR
Presented at Noppen SEA Hotel Expansion Summit 2014, Jakarta, 29-Nov-2014.
1. The facts and figures on tourism sector developments in Indonesia
2. Impact and challenges - specifically toward hotel expansion prospects
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
eBuddy is web and mobile messaging for everyone, everywhere! eBuddy processes over 15 billion
messages per month and enables more than 33 million unique monthly visitors to chat in one
interface across all major IM networks including AIM, Facebook Chat, Google Talk, Hyves, ICQ,
MySpace, Windows Live Messenger and Yahoo! eBuddy is one of the world’s fastest growing mobile
IM applications with over 16 million unique monthly mobile users, and offers four, free mobile IM
versions: eBuddy for iPhone and iPod Touch, eBuddy for Android, eBuddy Mobile Messenger (J2ME)
and eBuddy Lite Messenger (mobile Web). The premium native application, eBuddy Pro for iPhone
and iPod Touch with additional exclusive features is for sale via iTunes. The eBuddy mobile
application uses a mobile Internet data connection over 3G, 2G or WiFi networks. eBuddy is the proud
winner of Mashable’s 2009 Open Web Awards for Best Mobile App.
Microsoft study of the European trends of Internet usage and what this means for the future of the Internet and other media.
Extract:
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million1. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America1. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.
Living With the Internet: a global study of what´s driving web behaviour (Mic...Retelur Marketing
Este estudio compara los resultados con los de otro previo llevado a cabo en diferentes mercados en 2007 para analizar las motivaciones que llevan a los usuarios a utilizar Internet. (En inglés)
After three years the OCW movement has achieved “lift off” with over 200 higher education institutions and affiliate OCWC members, resulting in the availability of over 8000 open courses. However, the greatest disappointment in the movement has been the slow response to the actual use of this open material, particularly use that could benefit national systems of higher education in developing countries or under-resourced institutions. This presentation suggests reasons for this slow uptake, offers observations about the underlying dynamics in the wide-scale and impactful use of OCW, and proposes the systematic development of “learning ecosystems”— infrastructures designed to leverage OCW.
Sally Panayiotou, Head of Charities Research, Ipsos MORI presented this research to the National Funding Scheme (NFS) for arts, cultural and heritage sector announced by Jeremy Hunt MP at the National Portrait Gallery on 2 July 2012.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
How to Succeed in Hadoop: comScore’s Deceptively Simple Secrets to Deploying ...MapR Technologies
Get an insider's view into one of the most talked-about Hadoop deployments in the world!
As more enterprises realize the value of big data, Hadoop is moving from lab curiosity to genuine competitive advantage. But how can you confidently deploy it in a production environment?
In this joint webinar with Syncsort, learn firsthand from industry thought leader, Mike Brown, CTO of comScore, how to offload critical data and optimize your enterprise data architecture with Hadoop to increase performance while lowering costs.
2013 UK digital future in focus. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
Spire Research and Consulting, Indonesia - Overview and Trends in Tourism Se...Jeffrey BAHAR
Presented at Noppen SEA Hotel Expansion Summit 2014, Jakarta, 29-Nov-2014.
1. The facts and figures on tourism sector developments in Indonesia
2. Impact and challenges - specifically toward hotel expansion prospects
Advertising is just pretty pictures in magazines. World leaders need perspective, insight and solutions as they tackle the global challenges of the 21st Century, not pretty pictures. Media or events targeted at world leaders can be resourced - not by 'ad sales', but by marketing content partnerships to solution-providers and thought-leaders. My Partnership Marketing methodology has secured nearly £50 million in sponsorship revenue, and helped to fund dozens of publications, events and websites.
Social Media Impact Analysis: Coca Cola's Small world machines Abubakr Elsayed
As part eMarketing & Social Networking module, I was asked to pick a social media campaign conducted by a given organisations and analyze the campaign and its outcomes. The campaign of my choice was one of Coca Cola's iconic Open happiness campaigns 'Small World Machines'.
The 'Small World Machines' campaign set out to break down barriers and create a simple moment of connection between two rival nations, India and Pakistan. The initiative of 'Small World Machines' provided a real time communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart.
Baidu Indonesia Research by GfK to capture Mobile Apps Market Potential in Indonesia.
Mobile Apps Market Study, Mobile Apps Potential, Mobile User Behaviour based on Apps, Mobile Market Indonesia, Mobile Apps Indonesia, Mobile Apps Market size Indonesia.
Analisis pribadi mengenai trend bisnis digital yang akan semakin berkembang pada tahun 2017.
Peluang startup yang bisa bertahan dan juga dibutuhkan oleh masyarakat Indonesia, dan juga sebagai pendukung dari diversifikasi investasi di pasar atau market user Indonesia
Assim como a TV continua chegando a todas as partes, o Vídeo Online está se transformando em um meio cada vez mais eficaz para alcançar e atrair o público. As audiências mais jovens são as que siguem impulsionando o consumo de vídeo online e é imprescindível compreender como isso se converteu em um fator crítico para os meios e anunciantes.
Tuning in the rise of online video in latin americaSoyArmenio
Date: October 2, 2012
Tuning In: The Rise of Online Video in Latin America
Speaker: Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
Event: comScore Presentation
Comscore latest report about latam web market.
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/State_of_the_Internet_in_Latin_America
Estado de Internet en Latino América - ComscoreNeo Consulting
Estudio de Comscore sobre el Estado de Internet en Latino América presentado por Alejandro Fosk el 15 de Junio de 2010.
Más estudios e informes de Comscore en:
http://www.comscore.com/Press_Events/Presentations_Whitepapers
Comscore Social Networks On The Move 2009laconversa
Latin American Internet Audience Continues Strong Growth. Growth has slowed in North America. European growth driven by Eastern Europe, particularly Russia. Asia Pacific continues to show strong growth on a large base. Latin America and the Middle East/Africa are now the high-growth regions globally
Topics include:
- Global Internet Populations
- How the World Uses the Web
- Global Top Properties
- Websites to Watch
- Share Gainers
- Social Networking
- Video & Entertainment
- Video Cross-Media Survey
- Global Search
- Display Advertising
- Advertising Effectiveness
- eCommerce
- Mobile Internet Usage
- Mobile Internet Demographics
Similar to comScore presentation adtech Singapore 2012 (20)
Joe Nguyen's comScore WAN-IFRA PresentationJoe Nguyen
Joe Nguyen's Presentation at WAN IFRA's Digital Marketing Asia conference in Kuala Lumpur. 2 Trends for Publishers: Viewability content and advertising and mult-platform consumption.
Changing How Asia (and the World) Sees Digital AdvertisingJoe Nguyen
This charter study by comScore on digital advertising effectiveness was presented by Beth Uyenco, SVP of International Research, comScore - at the iMedia Agency Summit Phuket August 2012. First Asia Pacific study spanning 9 countries, 10 campaign, 347 million impressions across 329,000 sites using comScore's Validated Campaign Essentials (vCE). Interesting results for sure!
comScore Golf Awards at the iMedia Agency Summit Phuket 2012. The theme this year is Superheroes & Supervillains. Supported by Asian Tour, Media Partner - Click2View and Offical Ball - Volvik!
comScore Asia Pacific @ Web Wednesday SingaporeJoe Nguyen
Will Hodgman, EVP - International for comScore, spoke at Web Wednesday Singapore on 25th Feb 2009. The attached is a presentation on the state of the online space in Asia along with trends and data.
“The Googlies” awards – given to agencies and advertisers who have successfully and creatively leveraged Google’s products and advertising solutions to execute sizzling, memorable online campaigns in 2008.
This was my presentation on where Millennium & Copthorne Hotels' online/ecommerce revenue is coming from. This was at the first ever Web Wednesday Singapore on March 20, 2008.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
comScore presentation adtech Singapore 2012
1. State of the Global and Local Internet
Lessons Learned from the Digital Measurement Trenches Of
Online Advertising
Greg Dale, comScore, Inc. Twitter: @comScoreAPAC
EVP International @comScore
48. Across all campaigns, the average in-view rate was 69%,
meaning 3 out of 10 ads weren’t seen
Figure 1 Percentage of Ads In-View by Campaign
Percentage of Ads In-View by Campaign
1 93%
2 85%
3 84%
4 80%
5 76%
6 75%
7 74%
CAMPAIGN
8 73%
9 71%
10 69%
11 68%
12 66%
13 65%
14 59%
15 58%
16 58%
17 57%
18 55%
48
49. Campaign in-view ad rates ranged from:
US 55% to 93% & from Charter Studies
In-view Rates EU 64% to 72%
US
69%
CA EU
67%
AVERAGE
65% AVERAGE
AVERAGE
49
50. Large sites within a content category do a better job than
Figure 4 Percentage of Ads Served In-View within a Given Site Category
smaller sites at ensuring the ads are actually viewable
Percentage of Ads Served In-View within a Given Site Category
77% 74%
% OF ADS IN-VIEW
70%
61%
TOP 50 TOP 100 TOP 500 LONG TAIL
SITES SITES SITES SITES
(REMAINING
501+ SITES)
The difference in in-view rates between Top 50 sites
versus the long tail sites in their category
was a full 16-percentage points
50
51. Second only to age, the ability to reach a behavioral attribute
was the next most common targeting approach
Percent of Charter Campaigns Using Desired Attribute(s)
rcent of Charter Campaigns
ed Attribute(s)
94%
Digital marketers understand
that people are more than just
a demographic.
50%
44% Using demographics alone to
evaluate campaign delivery may
not be sufficient
6% 6%
AGE BEHAVIORAL GENDER HOUSEHOLD PRESENCE
SEGMENT INCOME OF CHILD
51
52. The ability to reach a specific behavioral segment varied greatly,
demonstrating the importance of validation and in-flight
optimization
36%
23% average 67%
LOW HIGH
% of Ads Delivered to the Primary Behavioral Attribute by Campaign
52
53. Brand safety should be of the utmost importance to advertisers.
Even one poorly delivered ad can leave a very bad impression
Figure 17 Percent of vCE Charter Study Campaigns with Impressions Delivered Next to Content Deemed “Not Brand Safe”
Percent of Campaigns with Impressions
Delivered Next to Content Deemed “Not Brand
Safe”
28%
28%
28% 72%
72%
72%
SOME ADS IN INAPPROPRIATE CONTENT 92,000 PEOPLE EXPOSED TO
NO ADS IN INAPPROPRIATE CONTENT Adult-Content and/or Hate Sites
SOME ADS IN INAPPROPRIATE CONTENT 92,000 PEOPLE
NO ADS IN INAPPROPRIATE CONTENT
SOME ADS IN INAPPROPRIATE CONTENT 92,000 PEOPLE E
Adult-Content and
NO ADS IN INAPPROPRIATE CONTENT 53
Adult-Content and
54. CE™/vCE™: Massive Global Market Adoption
2,600+ Studies for 120 advertisers / agencies in 28 countries
North America Europe SEA Charter Brands
Allstate!
Not an exhaustive list. Includes advertisers
currently working with comScore vCE
54
who have agreed to be named publicly.
57. Thank you!
For a copy of today’s presentation, please email
press@comscore.com
Greg Dale, comScore, Inc. Twitter: @comScoreAPAC
EVP, International @comScore