WebMechanix was hired by Gentiva Health Services to improve the performance of their national paid search campaign, which was producing only a 1:1 return on investment (ROI). WebMechanix identified issues with unfocused keyword targeting, poor landing page experience, and holes in conversion tracking. They rebuilt the campaign with a focus on high-intent keywords, optimized landing pages using heat mapping and testing, and implemented comprehensive call tracking. These changes led to consistent lead volume, reduced costs per acquisition, and tripling of ROI to 3:1 within three months.