Genomic Medicine: 
Personalized Care 
for Just Pennies 
— Dr. John Haughom
© 2014 Health Catalyst 
www.healthcatalyst.com 
The Human Genome Project 
The Human Genome Project 
was one of the greatest 
scientific endeavors in the 
history of medicine. 
Completed in April 2003, it 
provided researchers the 
ability to read the full genetic 
blueprint for human beings. 
In the future clinicians will be able to practice genomic 
medicine and personalized care. It also has profound 
implications for the future of analytics. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Success of the Genome Project 
Significant progress has been 
made and the pace is ramping up. 
The cost of sequencing a human 
genome has fallen from about 
$100 million in 2001 to 
approximately $1,000 today. 
By 2020, the cost is expected to 
be just pennies. As costs drop, 
advances in genomic research 
are accelerating. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Success of the Genome Project 
Early genomic-based triumphs 
are happening with rare inherited 
diseases. These diseases afflict 
more than 25 million Americans. 
The plummeting cost of genomic 
sequencing has allowed 
scientists to discover the genomic 
defects for more than 5,000 
inherited diseases. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Using Genomics to Diagnose and 
Treat Disease 
A study published in the 
February 2014 edition of the 
NEJM demonstrates that 
analyzing fetal DNA in a 
pregnant woman’s blood was 
a more accurate and less 
invasive way of screening for 
Down syndrome and other 
chromosomal disorders than 
methods such as ultrasound 
imaging and blood tests. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Using Genomics to Diagnose and 
Treat Disease 
The analysis of genomes is 
guiding treatment for various 
types of cancer. 
Many cancer types can be 
categorized by genomic traits. 
Treatment can be based on the 
underlying genetic signature. 
This approach offers patients the 
most effective treatment with 
minimal side effects. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Personalized Medicine through 
Genomics 
Genomics is starting to be used to 
improve the efficacy of medications 
and how clinical care is delivered. 
In the not-too-distant future, 
physicians will tailor treatment for 
many diseases based on an 
individual patient’s genomic profile. 
Progress will not be limited to 
genomic-based diseases. Genes 
are also impacted by our lifestyle, 
habits, and environment. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Personalized Medicine through 
Genomics 
In the future, personalized 
medicine will allow clinicians to 
tailor disease care and prediction 
based on an individual patient’s 
genetic profile. 
Personalized medicine promises 
to yield more effective diagnostic 
measures and treatments with 
fewer side effects leading to 
healthier, longer lives and lower 
healthcare costs. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Personalized Medicine through 
Genomics 
Per a Pricewaterhouse 
Coopers report, personalized 
medicine is already 
generating $286 billion per 
year in revenues and is 
growing 11% annually. 
The economic impact of 
personalized medicine 
promises to explode over the 
next few years. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
Sensor Devices Will Aid 
Personalized-Medicine Trend 
Advances in sensor and 
mobile technologies, including 
smartphones, will create an 
opportunity to capture vast 
amounts of information about 
our lifestyles and habits. 
Wearable devices will be able 
to record physiologic data 
such as temperature, heart 
rate, blood pressure, blood 
oxygenation, heart rhythm, 
sleep patterns, and weight. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
The Impact on Healthcare 
Analytics and Data 
With this rapidly evolving 
progress in genomics, the 
implications for healthcare 
analytics are profound. 
The amount of data that has 
been and will be produced by 
sequencing, mapping, and 
analyzing genomes will 
comfortably propel healthcare 
into the realm of big data. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
© 2014 Health Catalyst 
www.healthcatalyst.com 
The Impact on Healthcare 
Analytics and Data 
Genomics will produce huge 
volumes of data. Each human 
genome is comprised of over 3 
billion base pairs. This amounts 
to 100,000 gigabytes of data. 
Sequencing human genomes 
would quickly add up to 
hundreds of petabytes of data 
(a petabyte is 1015 bytes of 
digital information), and the 
data created by analysis of 
gene interactions multiplies 
the data even more. 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
Healthcare organizations must 
master the art and science of 
analyzing very large datasets. 
Healthcare analytics will be 
propelled into an higher realm. 
As these trends unfold, one thing 
is clear. Genomic-based medicine 
offers tremendous promise and 
power to revolutionize clinical 
care, and it will exponentially 
change healthcare analytics. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Conclusion 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
Link to original article for a more in-depth discussion. 
Genomic Medicine: Personalized Care for Just Pennies 
Discovering Patterns in the Data to Improve Patient Care (Free, on-demand webinar) 
Dr. John Haughom, Senior Advisor 
© 2014 Health Catalyst 
www.healthcatalyst.com 
More about this topic 
The Sensor Revolution 
Dr. John Haughom, Senior Advisor 
Healthcare Data Should Help Patients 
Dr. Tommy Prewitt, HORNE LLP 
How Healthcare Analytics Saves Patient Lives 
Dr. Bryan Oshiro, Chief Medical Officer 
Building a High-quality Cancer Care Delivery System 
A success story from a large medical center 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
– John Haughom, MD, Senior Advisor, Health Catalyst 
© 2014 Health Catalyst 
www.healthcatalyst.com 
For more information: 
Download Healthcare: A Better Way. 
The New Era of Opportunity 
“This is a knowledge source for clinical and 
operational leaders, as well as front-line 
caregivers, who are involved in improving 
processes, reducing harm, designing and 
implementing new care delivery models, and 
undertaking the difficult task of leading 
meaningful change on behalf of the patients 
they serve.” 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
Other Clinical Quality Improvement Resources 
John Haughom, MD is an experienced healthcare executive with proven expertise in 
technology-enabled innovation, developing results-oriented strategic plans, leading 
multifaceted organization-wide change, and directing complex operations. He has a 
strong record of turning vision into effective strategies and successfully implementing 
initiatives resulting in value including higher quality, safer care at the lowest possible cost. 
His broad knowledge of healthcare and emerging healthcare technologies is coupled with his 
recognized leadership abilities, strong communication skills, and demonstrated ability to contribute to 
organizational goals such as improved clinical outcomes, lower costs, improved access to care, and 
increased profitability. After practicing for 15 years as an internist and gastroenterologist, Dr. 
Haughom assumed a senior executive role with responsibilities for system-wide automation, 
budgeting, customer support, database administration, healthcare delivery, information technology, 
quality control, research, safety, and strategic planning. Dr. Haughom became President and CEO of 
a firm focused on health care transformation through consulting, strategic planning, mentoring 
inexperienced physician leaders, involvement in regional and national reform movements, 
membership on boards of leading edge organizations committed to improving the value of 
healthcare, and partnership with other like-minded organizations with similar aspirations and goals. 
As Senior Vice President of Clinical Quality and Patient Safety for the premiere health care system in 
the Northwest spanning three states (Oregon, Washington and Alaska), Dr. Haughom developed and 
implemented a system-wide quality improvement strategy, comprehensive patient safety plan, and 
comprehensive system-wide information technology strategy. 
© 2014 Health Catalyst 
www.healthcatalyst.com 
Click to read additional information at www.healthcatalyst.com 
Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.

Genomic Medicine: Personalized Care for Just Pennies

  • 1.
    Genomic Medicine: PersonalizedCare for Just Pennies — Dr. John Haughom
  • 2.
    © 2014 HealthCatalyst www.healthcatalyst.com The Human Genome Project The Human Genome Project was one of the greatest scientific endeavors in the history of medicine. Completed in April 2003, it provided researchers the ability to read the full genetic blueprint for human beings. In the future clinicians will be able to practice genomic medicine and personalized care. It also has profound implications for the future of analytics. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 3.
    © 2014 HealthCatalyst www.healthcatalyst.com Success of the Genome Project Significant progress has been made and the pace is ramping up. The cost of sequencing a human genome has fallen from about $100 million in 2001 to approximately $1,000 today. By 2020, the cost is expected to be just pennies. As costs drop, advances in genomic research are accelerating. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 4.
    © 2014 HealthCatalyst www.healthcatalyst.com Success of the Genome Project Early genomic-based triumphs are happening with rare inherited diseases. These diseases afflict more than 25 million Americans. The plummeting cost of genomic sequencing has allowed scientists to discover the genomic defects for more than 5,000 inherited diseases. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 5.
    © 2014 HealthCatalyst www.healthcatalyst.com Using Genomics to Diagnose and Treat Disease A study published in the February 2014 edition of the NEJM demonstrates that analyzing fetal DNA in a pregnant woman’s blood was a more accurate and less invasive way of screening for Down syndrome and other chromosomal disorders than methods such as ultrasound imaging and blood tests. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 6.
    © 2014 HealthCatalyst www.healthcatalyst.com Using Genomics to Diagnose and Treat Disease The analysis of genomes is guiding treatment for various types of cancer. Many cancer types can be categorized by genomic traits. Treatment can be based on the underlying genetic signature. This approach offers patients the most effective treatment with minimal side effects. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 7.
    © 2014 HealthCatalyst www.healthcatalyst.com Personalized Medicine through Genomics Genomics is starting to be used to improve the efficacy of medications and how clinical care is delivered. In the not-too-distant future, physicians will tailor treatment for many diseases based on an individual patient’s genomic profile. Progress will not be limited to genomic-based diseases. Genes are also impacted by our lifestyle, habits, and environment. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 8.
    © 2014 HealthCatalyst www.healthcatalyst.com Personalized Medicine through Genomics In the future, personalized medicine will allow clinicians to tailor disease care and prediction based on an individual patient’s genetic profile. Personalized medicine promises to yield more effective diagnostic measures and treatments with fewer side effects leading to healthier, longer lives and lower healthcare costs. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 9.
    © 2014 HealthCatalyst www.healthcatalyst.com Personalized Medicine through Genomics Per a Pricewaterhouse Coopers report, personalized medicine is already generating $286 billion per year in revenues and is growing 11% annually. The economic impact of personalized medicine promises to explode over the next few years. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 10.
    © 2014 HealthCatalyst www.healthcatalyst.com Sensor Devices Will Aid Personalized-Medicine Trend Advances in sensor and mobile technologies, including smartphones, will create an opportunity to capture vast amounts of information about our lifestyles and habits. Wearable devices will be able to record physiologic data such as temperature, heart rate, blood pressure, blood oxygenation, heart rhythm, sleep patterns, and weight. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 11.
    © 2014 HealthCatalyst www.healthcatalyst.com The Impact on Healthcare Analytics and Data With this rapidly evolving progress in genomics, the implications for healthcare analytics are profound. The amount of data that has been and will be produced by sequencing, mapping, and analyzing genomes will comfortably propel healthcare into the realm of big data. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 12.
    © 2014 HealthCatalyst www.healthcatalyst.com The Impact on Healthcare Analytics and Data Genomics will produce huge volumes of data. Each human genome is comprised of over 3 billion base pairs. This amounts to 100,000 gigabytes of data. Sequencing human genomes would quickly add up to hundreds of petabytes of data (a petabyte is 1015 bytes of digital information), and the data created by analysis of gene interactions multiplies the data even more. Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 13.
    Healthcare organizations must master the art and science of analyzing very large datasets. Healthcare analytics will be propelled into an higher realm. As these trends unfold, one thing is clear. Genomic-based medicine offers tremendous promise and power to revolutionize clinical care, and it will exponentially change healthcare analytics. © 2014 Health Catalyst www.healthcatalyst.com Conclusion Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 14.
    Link to originalarticle for a more in-depth discussion. Genomic Medicine: Personalized Care for Just Pennies Discovering Patterns in the Data to Improve Patient Care (Free, on-demand webinar) Dr. John Haughom, Senior Advisor © 2014 Health Catalyst www.healthcatalyst.com More about this topic The Sensor Revolution Dr. John Haughom, Senior Advisor Healthcare Data Should Help Patients Dr. Tommy Prewitt, HORNE LLP How Healthcare Analytics Saves Patient Lives Dr. Bryan Oshiro, Chief Medical Officer Building a High-quality Cancer Care Delivery System A success story from a large medical center Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 15.
    – John Haughom,MD, Senior Advisor, Health Catalyst © 2014 Health Catalyst www.healthcatalyst.com For more information: Download Healthcare: A Better Way. The New Era of Opportunity “This is a knowledge source for clinical and operational leaders, as well as front-line caregivers, who are involved in improving processes, reducing harm, designing and implementing new care delivery models, and undertaking the difficult task of leading meaningful change on behalf of the patients they serve.” Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.
  • 16.
    Other Clinical QualityImprovement Resources John Haughom, MD is an experienced healthcare executive with proven expertise in technology-enabled innovation, developing results-oriented strategic plans, leading multifaceted organization-wide change, and directing complex operations. He has a strong record of turning vision into effective strategies and successfully implementing initiatives resulting in value including higher quality, safer care at the lowest possible cost. His broad knowledge of healthcare and emerging healthcare technologies is coupled with his recognized leadership abilities, strong communication skills, and demonstrated ability to contribute to organizational goals such as improved clinical outcomes, lower costs, improved access to care, and increased profitability. After practicing for 15 years as an internist and gastroenterologist, Dr. Haughom assumed a senior executive role with responsibilities for system-wide automation, budgeting, customer support, database administration, healthcare delivery, information technology, quality control, research, safety, and strategic planning. Dr. Haughom became President and CEO of a firm focused on health care transformation through consulting, strategic planning, mentoring inexperienced physician leaders, involvement in regional and national reform movements, membership on boards of leading edge organizations committed to improving the value of healthcare, and partnership with other like-minded organizations with similar aspirations and goals. As Senior Vice President of Clinical Quality and Patient Safety for the premiere health care system in the Northwest spanning three states (Oregon, Washington and Alaska), Dr. Haughom developed and implemented a system-wide quality improvement strategy, comprehensive patient safety plan, and comprehensive system-wide information technology strategy. © 2014 Health Catalyst www.healthcatalyst.com Click to read additional information at www.healthcatalyst.com Proprietary. Feel free to share but we would appreciate a Health Catalyst citation.