A new kind of philanthropy is moving front and center in the corporate world. Companies agree that philanthropy is the right thing to do, but many don’t understand the amplification opportunity that exists when you align philanthropy to business objectives. General Motors (GM) recently completed a strategic realignment of their philanthropic giving practices, winding down its historic foundation model and migrating to a corporate giving structure. This change has reset a 100-year-old automaker to now utilize charitable giving as a business driver and tool for social change. In this session, you will walk away with the know-how and toolkit to: reset, realign and re-engage your stakeholders; align your corporate giving strategy to business priorities; develop an implementation model to identify root causes and key components needed to address your social focus areas; and shift from check-cutting to strategic grantmaking. Speakers: Moderator: Jackie Parker, Director, Global Corporate Giving, General Motors