International Corporate Citizenship Conference 2017 | Storytelling that is emotive, demonstrates impact, and helps us understand the world better is part of what it takes to create sustainable progress. Learn behind-the-scenes practices from FedEx on how it uses tools like filmmaking, social media, and internal communications to tell its stories to inspire change. We will look at how to identify stories, tell stories, coordinate stories, and spread stories. PRESENTER: Neil J. Gibson, Vice President, Corporate Communications, FedEx Services

2. Behind the ScenesLESSONS IN HOW WE TELL FEDEX CARES STORIES

3. Prologue

7. How We Identify
FedEx Cares Stories
SCENE I:

10. How We Develop
FedEx Cares Stories
SCENE II:

12. Delivering
for Good
Sustainable
Transportation
Employment
Pathways
Road
Safety
Global
Entrepreneurship

15. How We Tell
FedEx Cares Stories
SCENE III:

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17. ThriveHeal Learn
Photo by Ian Wagreich / © U.S. Chamber of Commerce

19. How We Spread
FedEx Cares Stories
SCENE IV:

22. Epilogue

24. Thank You!