Megacast is more than a digital marketing agency. It’s a digital content factory that creates, produces and distributes high-level marketing materials while connecting your brand with celebrities and global thought leaders. Megacast’s powerful leadership navigates your business through the 21st century’s Digital Media, Branding, and Distribution landscape.
The document advertises an integrated marketing firm called MegaCast that offers a single solution for companies to reach investors through various marketing channels including websites, social media, radio, search engines and print under one roof in order to spend less money, reach more people, and save time compared to using multiple separate firms. MegaCast claims its proprietary software and consolidated expertise across areas such as content creation, media buying, branding and public relations allows it to create compelling mega campaigns to effectively distribute clients' messages to a total monthly reach of over 54 million potential investors.
Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal, a solution provider at the marcus evans CMO Middle East Summit 2015, discusses what to consider when creating marketing campaigns in a globalised world.
Interview with: Tunji Olugbodi, Executive Vice Chairman, Verdant Zeal
Most B2B organizations are lagging behind B2C, trying to figure out how to effectively use social media, and how it connects across the customer journey.
2 Case Studies, one an established Fintech company and another a B2B Fintech start-up.
Kissnshare is a crowd-selling platform that connects companies to social media users, allowing users to earn cash rewards for sharing product deals. Users select deals to share and receive a personalized link to track sales and earnings. The platform aims to change how companies reach customers through social networks by directly involving users. Key advantages include visibility, guaranteed sales and returns, and engaging both users and customers. The startup has shown early traction with over 2,500 acquired users and a popup store conversion rate of 2.8% after launching in France.
Publicis Groupe is the world's 4th largest communications group, headquartered in Paris, France. It provides marketing, media, and consulting services with over 44,000 employees in 109 countries. In 2008, the company generated €4.7 billion in revenue, €751 million in operating income, and €447 million in profit. Publicis Groupe prides itself on being different through imaginative ideas that build business relationships worldwide in a sustainable manner.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
This document discusses content marketing from Dentsu Aegis Network, a marketing agency. It provides definitions and perspectives on content marketing, including that it is marketing using content rather than advertising. Content can take many forms, such as videos, text, pictures, apps, and physical objects. It can be distributed through bought, owned, and earned media channels. The document discusses how content marketing can be used at different stages of the consumer purchase process and decision journey. It also provides perspectives on using content marketing from both a marketing and communications planning viewpoint, including how it can be used to increase a brand's mental availability and build new associations with consumers.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
An Australian film distribution company achieved box office revenues $10 million above its target by leveraging social media and online advertising for the film Twilight. Through exclusive digital content and custom communities, the strategy ignited advocacy among fans and drove awareness more broadly. This resulted in $17 million in box office revenue versus a $7 million target, establishing a new record for the distributor.
The document advertises an integrated marketing firm called MegaCast that offers a single solution for companies to reach investors through various marketing channels including websites, social media, radio, search engines and print under one roof in order to spend less money, reach more people, and save time compared to using multiple separate firms. MegaCast claims its proprietary software and consolidated expertise across areas such as content creation, media buying, branding and public relations allows it to create compelling mega campaigns to effectively distribute clients' messages to a total monthly reach of over 54 million potential investors.
Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal, a solution provider at the marcus evans CMO Middle East Summit 2015, discusses what to consider when creating marketing campaigns in a globalised world.
Interview with: Tunji Olugbodi, Executive Vice Chairman, Verdant Zeal
Most B2B organizations are lagging behind B2C, trying to figure out how to effectively use social media, and how it connects across the customer journey.
2 Case Studies, one an established Fintech company and another a B2B Fintech start-up.
Kissnshare is a crowd-selling platform that connects companies to social media users, allowing users to earn cash rewards for sharing product deals. Users select deals to share and receive a personalized link to track sales and earnings. The platform aims to change how companies reach customers through social networks by directly involving users. Key advantages include visibility, guaranteed sales and returns, and engaging both users and customers. The startup has shown early traction with over 2,500 acquired users and a popup store conversion rate of 2.8% after launching in France.
Publicis Groupe is the world's 4th largest communications group, headquartered in Paris, France. It provides marketing, media, and consulting services with over 44,000 employees in 109 countries. In 2008, the company generated €4.7 billion in revenue, €751 million in operating income, and €447 million in profit. Publicis Groupe prides itself on being different through imaginative ideas that build business relationships worldwide in a sustainable manner.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
This document discusses content marketing from Dentsu Aegis Network, a marketing agency. It provides definitions and perspectives on content marketing, including that it is marketing using content rather than advertising. Content can take many forms, such as videos, text, pictures, apps, and physical objects. It can be distributed through bought, owned, and earned media channels. The document discusses how content marketing can be used at different stages of the consumer purchase process and decision journey. It also provides perspectives on using content marketing from both a marketing and communications planning viewpoint, including how it can be used to increase a brand's mental availability and build new associations with consumers.
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
An Australian film distribution company achieved box office revenues $10 million above its target by leveraging social media and online advertising for the film Twilight. Through exclusive digital content and custom communities, the strategy ignited advocacy among fans and drove awareness more broadly. This resulted in $17 million in box office revenue versus a $7 million target, establishing a new record for the distributor.
The document is a program for the 20:20 Digital Marketing Summit taking place on March 14-15, 2016 in London. The two-day summit will feature over 30 speakers from companies like Google, Tesco, and AXA discussing various topics related to digital marketing strategies. Attendees will learn about building effective digital marketing strategies through case studies, panel discussions, and presentations. Key topics will include personalization, mobile marketing, social media, content marketing, and how to improve marketing through data analytics. The goal is for attendees to gain actionable insights and strategies that can be implemented at their own organizations.
Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.
Media Contacts is an integrated network of communication specialists that provides digital marketing, creative, and data-driven media services on a global scale. They have offices in 46 locations across 32 countries. Media Contacts is recognized in the industry for their award-winning work and proprietary tools. Their use of data and technology helps bring clarity to client campaigns and drive effectiveness through greater accountability.
Social Media for B2B and Banking - Case StudyKarim Kanji
This document discusses using social media for business purposes without a marketing budget. It provides examples of how to get traffic and leads for free by focusing on engagement, launching an event for the local technology community, and using blogs and social media like Twitter and Facebook. It also discusses how social media analytics showed that direct traffic to their blog from social media resulted in 60% of total traffic to their website. Hashtags and contributing to discussions on platforms like Twitter drove 15% of traffic and 20% of conversions. The document stresses that social media is integral to businesses for communications, insights, product development, sales, marketing, community, and branding. It also notes the importance of owning up to mistakes in crisis communications on social media.
Havas Media is a global marketing communications company with a presence in over 100 countries. In India, Havas Media has experienced four-fold growth between 2005 and 2010, operating in 6 major cities with over 150 professionals and billings of over INR 1500 Cr. The document discusses Havas Media's global scale, capabilities, partnerships, and buying power in India. It provides examples of innovative marketing campaigns in India for clients such as Hyundai and highlights the company's experienced management team.
The document provides an analysis of the online banking industry. It notes that online banking usage has increased significantly in recent years across various demographics. However, physical banks still have a strong impact on customers. While younger and wealthier customers prefer online banking, ATMs and branch locations remain important factors in selecting a financial provider. The analysis concludes that while online usage will continue rising, physical presence still significantly impacts customers.
This presentation proposes an interactive gaming platform called PlaySav that incorporates advertisements. PlaySav aims to eliminate user frustration with ads by rewarding users with discounts for engaging with ads embedded in mobile games. This creates a mutually beneficial relationship between advertisers and users. The presentation outlines PlaySav's target markets of small and large businesses, analyzes the growing gaming market, and presents financial projections showing PlaySav becoming profitable by 2019 with positive EBITDA margins going forward. It requests $1 million in funding to develop PlaySav's app and game titles and launch initial marketing efforts.
Dabble: Marketplace for Classes and ExperiencesJemal Swoboda
Dabble is a digital platform that connects individuals and businesses through in-person classes and experiences. It allows people to monetize their skills and passions by teaching classes on topics they are interested in. Dabble makes revenue by taking a percentage of each ticket sold for classes on its platform. It has grown rapidly, with over 75,000 users, 4,000 teachers offering 10,000 classes in 20 cities. The company is seeking $500,000 in funding to accelerate growth by expanding to new markets and attracting more brand partners.
This document summarizes a group ticketing and viral invitation platform that makes it easy for people to connect in real life and create shared memorable experiences at live events. The platform offers an online ticketing system, trackable digital invites on email and social media, live customer service, and data on ticket buyers. It aims to engage partners and target consumers in a personal and experiential way while harnessing the power of peer-to-peer promotion. The platform also provides corporate clients with inventory listings, marketing support, and data insights to support internal events, client entertainment, and corporate social initiatives.
Kapost, a content marketing platform company, has closed a $1.5 million Series B funding round led by Circle P Capital. The funding will allow Kapost to expand its platform beyond media companies to help brands become publishers themselves by providing tools for content idea generation, distribution, and analytics. Kapost was founded in 2010 and currently works with brands like L'Oreal and TripAdvisor; the new funding will enable Kapost to launch an updated platform focused on the growing content marketing industry.
The Global Entrepreneur Programme (GEP) helps accelerate overseas-based technology entrepreneurs to global success from a UK hub. The GEP uses a team of internationally successful entrepreneurs as "Dealmakers" to provide strategic business mentoring, leverage their networks, and help companies access funding, talent, and expertise. Over 200 entrepreneurs and 150 companies have participated in the program since 2009, with over $200 million raised in funding. The GEP focuses on sectors like software, digital media, clean technology, and more.
SaveLocally is an online coupon service that enables local charities and businesses to raise funds and advertise. Through SaveLocally, charities can sell coupon subscriptions to raise over 50% more than traditional methods. Local businesses pay $175 for a six month subscription to post coupons and ads. Consumers pay $25 annually for online access to local coupons. SaveLocally is seeking $750,000 in investment to further develop the platform and drive growth in its fundraising and advertising business.
ICO: IT COIN OFFERING. Rewards Media, Inc., is moving it's Loyalty Rewards Program to the Blockchain.
BUSINESS: Freemium Software as a Service platform for B2C Omnichannel Loyalty, Surprise & Delight Marketing, Incentivized Traffic & Value-Based Engagement that includes Rewards Distribution Tracking & Management, Aggregate Data Collection & Reporting.
CONSUMER: Gamifiled, Proprietary Micro-Coins (Loyalty Points) soon to be tokenized, Loyalty Wallet (Waulit) & Accompanying Plastic and/or Mobile InstaPay Reloadable Redemption (Visa Debit) Card.
It is a part of our internal assignment.
It is a presentation on why a potential investors should invest in Google Inc.
Google Inc. has been chosen because it comes under Global Fortune 500 list.
TE Connectivity is a global technology company committed to creating a safer, sustainable, and connected future. They support communities through charitable causes, sustainability initiatives, and living their values. TE launched their One Connected World strategy in 2020, which includes nine 2030 ambitions to make them an even more sustainable company. They work to strengthen communities through STEM education partnerships and strive to create an inclusive culture where employees can reach their full potential.
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
The document provides an overview of Publicis Groupe, a large global communications and advertising company. It discusses the company's history and founding in 1926, current operations in over 100 countries, leadership in various areas of advertising and communications, key clients, financial information, and focus on areas like digital media, emerging markets, and corporate social responsibility.
The document provides an overview of marketing innovation and design for Coca-Cola. It discusses key topics such as defining innovation and creativity, an overview of Coca-Cola including its products and branding strategies. It also covers Coca-Cola's strategy in relation to its products, an environmental analysis looking at competition, customers and the market. Finally, it discusses Coca-Cola's value proposition and benefits to consumers.
The document discusses Groove 11's approach to relationship building through experiential marketing. It outlines four practices - Brand Essentials, Business Insights, Architectures, and Impact. Case studies are provided showing how Groove 11 helped companies increase awareness, sales, and loyalty through experiential campaigns that strategically engaged customers across virtual, event and real-world touchpoints.
Off the Grid Public Relations provides various marketing and public relations services including advertising, blog development, email marketing, social media, and public relations. They have case studies for several clients that demonstrate their success in increasing ticket/product sales, membership signups, website traffic, and media coverage for clients in various industries like healthcare, solar energy, and aerospace. Their client testimonials praise their strategic insights and ability to deliver measurable results that meet or exceed expectations.
The document is a program for the 20:20 Digital Marketing Summit taking place on March 14-15, 2016 in London. The two-day summit will feature over 30 speakers from companies like Google, Tesco, and AXA discussing various topics related to digital marketing strategies. Attendees will learn about building effective digital marketing strategies through case studies, panel discussions, and presentations. Key topics will include personalization, mobile marketing, social media, content marketing, and how to improve marketing through data analytics. The goal is for attendees to gain actionable insights and strategies that can be implemented at their own organizations.
Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.
Media Contacts is an integrated network of communication specialists that provides digital marketing, creative, and data-driven media services on a global scale. They have offices in 46 locations across 32 countries. Media Contacts is recognized in the industry for their award-winning work and proprietary tools. Their use of data and technology helps bring clarity to client campaigns and drive effectiveness through greater accountability.
Social Media for B2B and Banking - Case StudyKarim Kanji
This document discusses using social media for business purposes without a marketing budget. It provides examples of how to get traffic and leads for free by focusing on engagement, launching an event for the local technology community, and using blogs and social media like Twitter and Facebook. It also discusses how social media analytics showed that direct traffic to their blog from social media resulted in 60% of total traffic to their website. Hashtags and contributing to discussions on platforms like Twitter drove 15% of traffic and 20% of conversions. The document stresses that social media is integral to businesses for communications, insights, product development, sales, marketing, community, and branding. It also notes the importance of owning up to mistakes in crisis communications on social media.
Havas Media is a global marketing communications company with a presence in over 100 countries. In India, Havas Media has experienced four-fold growth between 2005 and 2010, operating in 6 major cities with over 150 professionals and billings of over INR 1500 Cr. The document discusses Havas Media's global scale, capabilities, partnerships, and buying power in India. It provides examples of innovative marketing campaigns in India for clients such as Hyundai and highlights the company's experienced management team.
The document provides an analysis of the online banking industry. It notes that online banking usage has increased significantly in recent years across various demographics. However, physical banks still have a strong impact on customers. While younger and wealthier customers prefer online banking, ATMs and branch locations remain important factors in selecting a financial provider. The analysis concludes that while online usage will continue rising, physical presence still significantly impacts customers.
This presentation proposes an interactive gaming platform called PlaySav that incorporates advertisements. PlaySav aims to eliminate user frustration with ads by rewarding users with discounts for engaging with ads embedded in mobile games. This creates a mutually beneficial relationship between advertisers and users. The presentation outlines PlaySav's target markets of small and large businesses, analyzes the growing gaming market, and presents financial projections showing PlaySav becoming profitable by 2019 with positive EBITDA margins going forward. It requests $1 million in funding to develop PlaySav's app and game titles and launch initial marketing efforts.
Dabble: Marketplace for Classes and ExperiencesJemal Swoboda
Dabble is a digital platform that connects individuals and businesses through in-person classes and experiences. It allows people to monetize their skills and passions by teaching classes on topics they are interested in. Dabble makes revenue by taking a percentage of each ticket sold for classes on its platform. It has grown rapidly, with over 75,000 users, 4,000 teachers offering 10,000 classes in 20 cities. The company is seeking $500,000 in funding to accelerate growth by expanding to new markets and attracting more brand partners.
This document summarizes a group ticketing and viral invitation platform that makes it easy for people to connect in real life and create shared memorable experiences at live events. The platform offers an online ticketing system, trackable digital invites on email and social media, live customer service, and data on ticket buyers. It aims to engage partners and target consumers in a personal and experiential way while harnessing the power of peer-to-peer promotion. The platform also provides corporate clients with inventory listings, marketing support, and data insights to support internal events, client entertainment, and corporate social initiatives.
Kapost, a content marketing platform company, has closed a $1.5 million Series B funding round led by Circle P Capital. The funding will allow Kapost to expand its platform beyond media companies to help brands become publishers themselves by providing tools for content idea generation, distribution, and analytics. Kapost was founded in 2010 and currently works with brands like L'Oreal and TripAdvisor; the new funding will enable Kapost to launch an updated platform focused on the growing content marketing industry.
The Global Entrepreneur Programme (GEP) helps accelerate overseas-based technology entrepreneurs to global success from a UK hub. The GEP uses a team of internationally successful entrepreneurs as "Dealmakers" to provide strategic business mentoring, leverage their networks, and help companies access funding, talent, and expertise. Over 200 entrepreneurs and 150 companies have participated in the program since 2009, with over $200 million raised in funding. The GEP focuses on sectors like software, digital media, clean technology, and more.
SaveLocally is an online coupon service that enables local charities and businesses to raise funds and advertise. Through SaveLocally, charities can sell coupon subscriptions to raise over 50% more than traditional methods. Local businesses pay $175 for a six month subscription to post coupons and ads. Consumers pay $25 annually for online access to local coupons. SaveLocally is seeking $750,000 in investment to further develop the platform and drive growth in its fundraising and advertising business.
ICO: IT COIN OFFERING. Rewards Media, Inc., is moving it's Loyalty Rewards Program to the Blockchain.
BUSINESS: Freemium Software as a Service platform for B2C Omnichannel Loyalty, Surprise & Delight Marketing, Incentivized Traffic & Value-Based Engagement that includes Rewards Distribution Tracking & Management, Aggregate Data Collection & Reporting.
CONSUMER: Gamifiled, Proprietary Micro-Coins (Loyalty Points) soon to be tokenized, Loyalty Wallet (Waulit) & Accompanying Plastic and/or Mobile InstaPay Reloadable Redemption (Visa Debit) Card.
It is a part of our internal assignment.
It is a presentation on why a potential investors should invest in Google Inc.
Google Inc. has been chosen because it comes under Global Fortune 500 list.
TE Connectivity is a global technology company committed to creating a safer, sustainable, and connected future. They support communities through charitable causes, sustainability initiatives, and living their values. TE launched their One Connected World strategy in 2020, which includes nine 2030 ambitions to make them an even more sustainable company. They work to strengthen communities through STEM education partnerships and strive to create an inclusive culture where employees can reach their full potential.
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
The document provides an overview of Publicis Groupe, a large global communications and advertising company. It discusses the company's history and founding in 1926, current operations in over 100 countries, leadership in various areas of advertising and communications, key clients, financial information, and focus on areas like digital media, emerging markets, and corporate social responsibility.
The document provides an overview of marketing innovation and design for Coca-Cola. It discusses key topics such as defining innovation and creativity, an overview of Coca-Cola including its products and branding strategies. It also covers Coca-Cola's strategy in relation to its products, an environmental analysis looking at competition, customers and the market. Finally, it discusses Coca-Cola's value proposition and benefits to consumers.
The document discusses Groove 11's approach to relationship building through experiential marketing. It outlines four practices - Brand Essentials, Business Insights, Architectures, and Impact. Case studies are provided showing how Groove 11 helped companies increase awareness, sales, and loyalty through experiential campaigns that strategically engaged customers across virtual, event and real-world touchpoints.
Off the Grid Public Relations provides various marketing and public relations services including advertising, blog development, email marketing, social media, and public relations. They have case studies for several clients that demonstrate their success in increasing ticket/product sales, membership signups, website traffic, and media coverage for clients in various industries like healthcare, solar energy, and aerospace. Their client testimonials praise their strategic insights and ability to deliver measurable results that meet or exceed expectations.
Walt Disney was founded in 1923 and is now the largest entertainment conglomerate globally. The document analyzes Disney's strategic challenges and recommends updating its vision and mission statements to focus on customer satisfaction and engagement. It also recommends expanding into mobile games to capitalize on the growing mobile app market. Disney's strengths include its brand reputation and portfolio diversity, but it faces threats like financial recessions and changing consumer tastes. The strategy of expanding into mobile games leverages opportunities in the growing mobile sector and Disney's strengths, helping it adapt to trends and maintain competitive advantage.
Walt Disney was founded in 1923 and is now the largest entertainment conglomerate globally. The document analyzes Disney's strategic challenges and recommends updating its vision and mission statements to focus on customer satisfaction and engaging employees. It also recommends the strategic expansion of Disney's mobile gaming portfolio to capitalize on the growing mobile games market, which could reach $100 billion by 2017. This would allow Disney to adapt to shifting consumer preferences and technological changes.
I Love Waltdisney World. I remember when I was a little girl, I could not wait to watch a walt disney cartoon or even a movie. I have been to Waltdisney world4 times and I can say I have had the best time of my life.
Walt Disney was founded in 1923 and is currently the largest entertainment conglomerate globally. The document analyzes Disney's strategic challenges and recommends revising its vision and mission statements to focus on customer satisfaction and engagement. It also recommends a new organizational structure and strategies to expand into emerging markets and new technologies like mobile gaming. Disney generates over $45 billion annually across its business segments of media networks, parks and resorts, studio entertainment, consumer products and interactive. The document provides a PESTLE analysis, Porter's five forces, and strategic recommendations for Disney to address threats from new technologies and shifting consumer preferences.
Walt Disney was founded in 1923 and is currently the largest entertainment conglomerate globally. The document analyzes Disney's strategic challenges and recommends revising its vision and mission statements to focus on customer satisfaction and engagement. It also recommends expanding into the e-world and mobile gaming to differentiate content and drive profits. Disney's major business segments are evaluated, with Media Networks generating nearly half of revenues. The analysis provides a PESTLE, 5 forces, SWOT and strategic analysis to evaluate Disney's position and recommend the strategic expansion into Brazil through alliances and developing mobile games.
Best Buy Finance MBA Recruiting Presentation 2010Brian Kohlbeck
Best Buy is a large consumer electronics retailer founded in 1966. It has grown significantly over the years through expansion within the US and internationally. It now has over 180,000 employees worldwide and operates stores across the US, Canada, Mexico, China, and Europe. Best Buy sees the growing connectivity of devices as an important strategy and aims to connect customers to technology solutions. The finance division plays an important role in funding operations and ensuring profitability. There are opportunities for career progression from entry-level roles to executive positions.
Register FREE & see its potential as a SPINGLO member - join here: http://www.synkronice.com/i/richdad
You can then use your chosen Username & Password to create a profile on SPINGLO.COM
Be paid & earn to be part of the Social Media Revolution you are in now!
Welcome to a massive new Social Media Network live now on the internet, called SPINGLO.
Similar to Facebook but unlike Facebook, Spinglo pays you royalties to use and invite friends to it.
BY INVITATION ONLY BUT JOINING IS FREE JUST CLICK ON
http://www.synkronice.com/i/richdad
Its only fair to earn or win prices on Social Media you are in. Its your TIME!
You, the as their user, powers the Social Media. Without you they are nothing.
Finally, Spinglo pays for your time spent on Social Media.
The user is the power on all Social Media, yet only when you register on http://www.synkronice.com/i/richdad
Empower yourself, Be paid (as INVESTOR) or EARN product points (as FREE user) on Spinglo now!
Now, you have a real choice. Register here now.
http://www.synkronice.com/i/richdad
Email: spinglo.uk@gmail.com
Europe mobile: (UK) +44 (0) 777 222 7867
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.
The document provides summaries of 10 case studies related to using digital channels for marketing purposes. Each case study outlines the challenge, solution implemented, and results. The challenges ranged from engaging target audiences and building brand advocates to promoting new products and services. The solutions utilized various digital tactics like Facebook apps and games, mobile apps, social media campaigns, and content marketing. The results generally indicated success in meeting engagement, traffic, and sales objectives.
The document discusses the market environment that consists of the macro environment which is external factors like economic conditions that a firm cannot control, and the micro environment which refers to internal factors like customers, suppliers, and competitors. It then focuses on Taco Bell's competitors in the Malaysian market, noting key competitors like KFC, McDonald's, and Pizza Hut, and stresses the importance of Taco Bell understanding competitors' strategies and weaknesses so it can develop a strategic advantage.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
3. A surprising transformation across the media industry has taken place in the span of just a few
years. Content has emerged as the central currency, linking brands and publishing platforms
(Facebook, Linkedin, Twitter etc). As a result, sweeping changes in media advertising and
technology are in motion.
What’s at stake? – hundreds of billions of new ad dollars.
3
4. Market Opportunities are Enormous
The 2014 global media, advertising and business intelligence
marketplaces are a USD $1.8 Trillion business.
[source: Cygnus, 2013]
Digital spend will be up 15% over last year and by 2018, the
total world media spending will reach $656.3 billion
[eMarketer]
4
5. On average, companies spend 10.2% of their annual revenue on marketing.
[Gartner Research]
"Megacast has now positioned itself to capture all of the
advertising spend from digital to conventional"
- Legendary Tech Icon, Founder of Myspace: Joe Abrams
5
6. Megacast, a full-service, digital media-based advertising firm focused on enhancing
and amplifying customers presence in the marketplace; has developed a series of
proprietary technologies and unique strategies, that integrate talent, content and
new media distribution.
6
7. Management
Cliff DumasJesse Dylan Cornel Fota
Consistently referred to as one of
North America’s leading technology
architects. Cornel Fota is a seasoned
technical executive with over ten
years experience in VP and C level
positions. He has considerable
experience and proven track record
in building software development
organizations from the ground up,
and bringing enterprise software
products to market.
Jesse Dylan is a multiple award-winning
broadcaster (The Good Life Show)
SiriusXM/CBS, the author of the best-
selling book ‘The Good Life with Jesse
Dylan’ and the founder of Good Life
Networks. Jesse is a leading producer of
transformational entertainment. His
success is built on over 35 years of
broadcast and entrepreneurial
experience combined with renowned
relationships.
Cliff Dumas is a CMA and ACM award
winning broadcaster and television
writer with close to 30 years in
television and radio in the U.S. and
Canada. He’s been named radio
personality of the year in Canada 18
times. Cliff is also the youngest
broadcaster every inducted into the
Canadian Country Music Hall Of
Fame.
COOCEO CTO
7
8. Advisors
Paul Matysek
Paul was the architect of a $434 million
friendly takeover of Potash One by K+S Ag, in
2011. Also Founder, President and CEO of
Energy Metals Corporation ("EMC"). Paul led
EMC, increasing its market capitalization from
$10 million in 2004 to approximately $1.8
billion when acquired by a larger uranium
producer in 2007 for $2.2 billion.
Chairman Advisory Board
Steve Lehman
Chairman & CEO of Premiere Radio Networks
which sold to Clear Channel in 1997 for $190
million. Premiere Radio Networks is the
largest radio network in the United States. A
$1 million investment in Mark Cuban’s
Broadcast.com yielded $225 million return.
Director
Mark Holden
Former Co-CEO and Founder of Gener8 Digital
Media Corp. - one of the industry leaders in
the conversion of film from 2D to 3D.
President & CEO of Hip Digital Media. Mark
was also the co-founder of Msound
International, the first company to develop a
digital sound card for PC
Director
Todd Finch
A proven leader with over 25 years experience
building innovative, high growth businesses
that drive transformational market
opportunities. Former President of Netscape
Canada.
Advisor
Scott Carlin
Former President of Distribution for HBO. Has
held senior positions at Warner Bros.
Television, Lorimar Television and Telepictures
Advisor
Joe Abrams
Joe was Co-founder of ‘Intermix’ which which
became MySpace and sold to Murdoch for
$600 million. He also co-founded The
Software “Toolworks” which sold for $400
million.
Co-Chairman Advisory Board
8
11. Megacast creates all the tools to tell a
client’s story, distributes that story to
the right audience, and implements
optimization strategies for sustainable
results.
Marketing Made Simple
11
12. CONTENT CREATION
12
INTEGRATED DISTRIBUTION SUSTAINABLE RESULTS
exclusive radio interviews
design & development
brand development
social media set up
logo & style guide
video production
online presence
content curation
key messaging
web platforms
landing page
ad creation
radio ads
mobile
EPK
digital & ppc advertising
social media scheduling
community acquisition
celebrity endorsement
search & native ads
content marketing
social promotion
banner & mobile
media buying
remarketing
podcasts
contests
radio
TV
influencer identification
performance tracking
community outreach
trigger campaigns
social engagement
trend monitoring
e-mail marketing
lead generation
drip campaign
traffic reports
heat mapping
optimization
a/b testing
analytics
13. CASE STUDY
FOLEY FOOD AND WINE SOCIETY
CHALLENGE
Chairman of Fidelity; Bill Foley had the passion and vision to
bundle his wineries, golf courses, ski resorts, and vacation
getaways into an exclusive luxury food and wine society. The
challenge he faced was strategically mapping out all assets to
create a consistent and cohesive society, all while allowing for the
individual brands to flourish within their own identity.
SOLUTION
The digital asset and production team at Megacast planned and
visited all the major asset components of the Foley portfolio to
encompass a wide range of production, information, story
guidelines, and unique photography. Each of the wineries was
given a story and image that fell in line with the idea of the
society. A full scale membership site was created to illustrate the
benefits of the society, house signups, allow product sales of
wine and other related merchandise, and most importantly
showcase the beauty and depth of the various wineries, golf
courses, ski resorts, and vacation properties.
13
14. CASE STUDY
PRESIDENTS CLUB
CHALLENGE
The President’s Club Investment Newsletter is one of Canada's top
investment Newsletters, presented by Globe and Mail investment
columnist Fabrice Taylor. The President’s Club consists of thousands of
members spread over several tiers and price points for which they receive
a variety of member benefits. For The President’s Club, the challenge was
creating a new and improved web platform that would increase members
online involvement rather than the traditional mailing list method.
SOLUTION
After several strategic sessions Megacast determined that redesigning
and redeveloping the web platform from the ground up that targeted all
members would increase member involvement. This included migrating
thousands of subscribers to a new system in as seamless a way as
possible. The goal was to incorporate an improved User Interface and User
Experience so all subscribers would be better able to indulge in all of The
President’s Club content. We created a properly structured backend
system so President’s Club management could better see to maintenance,
technical support, and general administrative duties of the platform.
14
15. CASE STUDY
KEVIN HARRINGTON
Who is Kevin?
Kevin Harrington – Inventor of the Infomercial, Original
Shark on Shark Tank and As Seen on TV Pioneer – is one of
the most successful entrepreneurs of our time. He has been
involved with over 500 product launches that resulted in
sales of over $4 billion dollars worldwide and 20 products
that reached individual sales of over $100 million. Kevin
was named one of the 100 best entrepreneurs in the world
(by Entrepreneur Magazine).
The Relationship
Megacast and Kevin Harrington have multiple agreements
including the creation of a Kevin Harrington Megacast
Media Hub. The Media Hub autonomously sources relevant
content throughout the web and pushes this content to all
his social media streams.
15
16. CASE STUDY
APOLO OHNO
Who is Apolo?
Apolo Ohno is a Co-Founder of Allysian Sciences, and brings a unique and
distinguished background, having been the face of the Winter Olympics for 12
years and recognized as the most decorated American Winter Olympian in history.
He is an Eight time Olympic Speed Skating Medalist.
The Relationship
Apolo's latest success, "Allysian", improves brain health through a proprietary
combination of nutrients and exercise. His team have recently finished up a series
of successful business launches and financings. Megacast will be powering and
distributing the“Allysian”Health Channel while Apolo and his team open new
doors for Megacast here in North America and around the world, including the
Asian markets.
16
17. Megacast provides access to the inaccessible.
These individuals are just a few of many A-List influencers Megacast can connect clients and partners
to.
Kevin Harrington
Apolo OhnoDeepak Chopra Sonia Choquette
Richard Branson Dave AspreyWaren Moon
Suze OrmanJamie Foxx
John Elway
17
19. Megacast is positioned for explosive growth through a series of strategic and accretive
acquisitions, led by legendary tech icon, Joe Abrams and Jesse Dylan.
The Future
19
20. Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
20
2015
10,000,000
( 7,200,000 )
2,800,000
( 1,400,000 )
1,400,000
AmpDesk has the ability to provide publishers with the best tools to participate in the emerging
programmatic markets
Megacast has an LOI in place to acquire AmpDesk upon the successful raise
21. Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
21
2015
15,300,000
( 6,000,000 )
9,300,000
( 8,850,000 )
450,000
SocialToaster is a an engagement loyalty rewards platform the helps clients identify,
recruit, engage and monetize social audience
Megacast has an LOI in place to acquire SocialToaster upon the successful raise
22. Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
22
2015
6,000,000
( 1,500,000 )
4,500,000
( 500,000 )
4,000,000
Adsource is evolving the way premium traffic is delivered; it boasts one of the largest
publishing networks specifically optimized for top tier websites to grow their audience
Megacast has an LOI in place to acquire Adsource upon the successful raise
23. Megacast is positioned for explosive growth through a series of strategic and accretive acquisitions,
led by legendary tech icon, Joe Abrams and Jesse Dylan.
The Future
Combined Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
2015
31,300,000
(14,700,000)
16,600,000
(10,750,000)
5,850,000
23
24. Pro Forma Post Closing & Terms of Offering
Number of Common Shares
2,450,000
7,000,000
16,840,000
8,000,000
34,290,000
Inform Resources
Bridge Financing
Issued to Megacast
Concurrent Financing
Total Shares Outstanding Post-RTO
$0.20 CDNOffer Price
Issuer Megacast / GLN
$1,600,000Offering
Use of Proceeds (i) Cost of Transactions
(ii) Broadcast Productions
(iii) Development & Customer Support
(iv) Sales & Marketing
(v) General & Administration
(vi) Working Capital
21%
10%
29%
18%
14%
8%
Listing TSX Venture Exchange
24