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Copyright Good Life Networks Inc. 2015
August 25th 2015
2
A surprising transformation across the media industry has taken place in the span of just a few
years. Content has emerged as the central currency, linking brands and publishing platforms
(Facebook, Linkedin, Twitter etc). As a result, sweeping changes in media advertising and
technology are in motion.
What’s at stake? – hundreds of billions of new ad dollars.
3
Market Opportunities are Enormous
The 2014 global media, advertising and business intelligence
marketplaces are a USD $1.8 Trillion business.
[source: Cygnus, 2013]
Digital spend will be up 15% over last year and by 2018, the
total world media spending will reach $656.3 billion
[eMarketer]
4
On average, companies spend 10.2% of their annual revenue on marketing.
[Gartner Research]
"Megacast has now positioned itself to capture all of the
advertising spend from digital to conventional"
- Legendary Tech Icon, Founder of Myspace: Joe Abrams
5
Megacast, a full-service, digital media-based advertising firm focused on enhancing
and amplifying customers presence in the marketplace; has developed a series of
proprietary technologies and unique strategies, that integrate talent, content and
new media distribution.
6
Management
Cliff DumasJesse Dylan Cornel Fota
Consistently referred to as one of
North America’s leading technology
architects. Cornel Fota is a seasoned
technical executive with over ten
years experience in VP and C level
positions. He has considerable
experience and proven track record
in building software development
organizations from the ground up,
and bringing enterprise software
products to market.
Jesse Dylan is a multiple award-winning
broadcaster (The Good Life Show)
SiriusXM/CBS, the author of the best-
selling book ‘The Good Life with Jesse
Dylan’ and the founder of Good Life
Networks. Jesse is a leading producer of
transformational entertainment. His
success is built on over 35 years of
broadcast and entrepreneurial
experience combined with renowned
relationships.
Cliff Dumas is a CMA and ACM award
winning broadcaster and television
writer with close to 30 years in
television and radio in the U.S. and
Canada. He’s been named radio
personality of the year in Canada 18
times. Cliff is also the youngest
broadcaster every inducted into the
Canadian Country Music Hall Of
Fame.
COOCEO CTO
7
Advisors
Paul Matysek
Paul was the architect of a $434 million
friendly takeover of Potash One by K+S Ag, in
2011. Also Founder, President and CEO of
Energy Metals Corporation ("EMC"). Paul led
EMC, increasing its market capitalization from
$10 million in 2004 to approximately $1.8
billion when acquired by a larger uranium
producer in 2007 for $2.2 billion.
Chairman Advisory Board
Steve Lehman
Chairman & CEO of Premiere Radio Networks
which sold to Clear Channel in 1997 for $190
million. Premiere Radio Networks is the
largest radio network in the United States. A
$1 million investment in Mark Cuban’s
Broadcast.com yielded $225 million return.
Director
Mark Holden
Former Co-CEO and Founder of Gener8 Digital
Media Corp. - one of the industry leaders in
the conversion of film from 2D to 3D.
President & CEO of Hip Digital Media. Mark
was also the co-founder of Msound
International, the first company to develop a
digital sound card for PC
Director
Todd Finch
A proven leader with over 25 years experience
building innovative, high growth businesses
that drive transformational market
opportunities. Former President of Netscape
Canada.
Advisor
Scott Carlin
Former President of Distribution for HBO. Has
held senior positions at Warner Bros.
Television, Lorimar Television and Telepictures
Advisor
Joe Abrams
Joe was Co-founder of ‘Intermix’ which which
became MySpace and sold to Murdoch for
$600 million. He also co-founded The
Software “Toolworks” which sold for $400
million.
Co-Chairman Advisory Board
8
So what does Megacast do?
10
Megacast creates all the tools to tell a
client’s story, distributes that story to
the right audience, and implements
optimization strategies for sustainable
results.
Marketing Made Simple
11
CONTENT CREATION
12
INTEGRATED DISTRIBUTION SUSTAINABLE RESULTS
exclusive radio interviews
design & development
brand development
social media set up
logo & style guide
video production
online presence
content curation
key messaging
web platforms
landing page
ad creation
radio ads
mobile
EPK
digital & ppc advertising
social media scheduling
community acquisition
celebrity endorsement
search & native ads
content marketing
social promotion
banner & mobile
media buying
remarketing
podcasts
contests
radio
TV
influencer identification
performance tracking
community outreach
trigger campaigns
social engagement
trend monitoring
e-mail marketing
lead generation
drip campaign
traffic reports
heat mapping
optimization
a/b testing
analytics
CASE STUDY
FOLEY FOOD AND WINE SOCIETY
CHALLENGE
Chairman of Fidelity; Bill Foley had the passion and vision to
bundle his wineries, golf courses, ski resorts, and vacation
getaways into an exclusive luxury food and wine society. The
challenge he faced was strategically mapping out all assets to
create a consistent and cohesive society, all while allowing for the
individual brands to flourish within their own identity.
SOLUTION
The digital asset and production team at Megacast planned and
visited all the major asset components of the Foley portfolio to
encompass a wide range of production, information, story
guidelines, and unique photography. Each of the wineries was
given a story and image that fell in line with the idea of the
society. A full scale membership site was created to illustrate the
benefits of the society, house signups, allow product sales of
wine and other related merchandise, and most importantly
showcase the beauty and depth of the various wineries, golf
courses, ski resorts, and vacation properties.
13
CASE STUDY
PRESIDENTS CLUB
CHALLENGE
The President’s Club Investment Newsletter is one of Canada's top
investment Newsletters, presented by Globe and Mail investment
columnist Fabrice Taylor. The President’s Club consists of thousands of
members spread over several tiers and price points for which they receive
a variety of member benefits. For The President’s Club, the challenge was
creating a new and improved web platform that would increase members
online involvement rather than the traditional mailing list method.
SOLUTION
After several strategic sessions Megacast determined that redesigning
and redeveloping the web platform from the ground up that targeted all
members would increase member involvement. This included migrating
thousands of subscribers to a new system in as seamless a way as
possible. The goal was to incorporate an improved User Interface and User
Experience so all subscribers would be better able to indulge in all of The
President’s Club content. We created a properly structured backend
system so President’s Club management could better see to maintenance,
technical support, and general administrative duties of the platform.
14
CASE STUDY
KEVIN HARRINGTON
Who is Kevin?
Kevin Harrington – Inventor of the Infomercial, Original
Shark on Shark Tank and As Seen on TV Pioneer – is one of
the most successful entrepreneurs of our time. He has been
involved with over 500 product launches that resulted in
sales of over $4 billion dollars worldwide and 20 products
that reached individual sales of over $100 million. Kevin
was named one of the 100 best entrepreneurs in the world
(by Entrepreneur Magazine).
The Relationship
Megacast and Kevin Harrington have multiple agreements
including the creation of a Kevin Harrington Megacast
Media Hub. The Media Hub autonomously sources relevant
content throughout the web and pushes this content to all
his social media streams.
15
CASE STUDY
APOLO OHNO
Who is Apolo?
Apolo Ohno is a Co-Founder of Allysian Sciences, and brings a unique and
distinguished background, having been the face of the Winter Olympics for 12
years and recognized as the most decorated American Winter Olympian in history.
He is an Eight time Olympic Speed Skating Medalist.
The Relationship
Apolo's latest success, "Allysian", improves brain health through a proprietary
combination of nutrients and exercise. His team have recently finished up a series
of successful business launches and financings. Megacast will be powering and
distributing the“Allysian”Health Channel while Apolo and his team open new
doors for Megacast here in North America and around the world, including the
Asian markets.
16
Megacast provides access to the inaccessible.
These individuals are just a few of many A-List influencers Megacast can connect clients and partners
to.
Kevin Harrington
Apolo OhnoDeepak Chopra Sonia Choquette
Richard Branson Dave AspreyWaren Moon
Suze OrmanJamie Foxx
John Elway
17
Financials
GLN (Megacast) Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
2016
2,030,500
(680,250)
1,350,250
(878,200)
472,050
18
Megacast is positioned for explosive growth through a series of strategic and accretive
acquisitions, led by legendary tech icon, Joe Abrams and Jesse Dylan.
The Future
19
Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
20
2015
10,000,000
( 7,200,000 )
2,800,000
( 1,400,000 )
1,400,000
AmpDesk has the ability to provide publishers with the best tools to participate in the emerging
programmatic markets
Megacast has an LOI in place to acquire AmpDesk upon the successful raise
Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
21
2015
15,300,000
( 6,000,000 )
9,300,000
( 8,850,000 )
450,000
SocialToaster is a an engagement loyalty rewards platform the helps clients identify,
recruit, engage and monetize social audience
Megacast has an LOI in place to acquire SocialToaster upon the successful raise
Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
22
2015
6,000,000
( 1,500,000 )
4,500,000
( 500,000 )
4,000,000
Adsource is evolving the way premium traffic is delivered; it boasts one of the largest
publishing networks specifically optimized for top tier websites to grow their audience
Megacast has an LOI in place to acquire Adsource upon the successful raise
Megacast is positioned for explosive growth through a series of strategic and accretive acquisitions,
led by legendary tech icon, Joe Abrams and Jesse Dylan.
The Future
Combined Financial Summary
Total Revenue
Cost of Sales
Gross Margin
Operating Expenses
EBITDA
2015
31,300,000
(14,700,000)
16,600,000
(10,750,000)
5,850,000
23
Pro Forma Post Closing & Terms of Offering
Number of Common Shares
2,450,000
7,000,000
16,840,000
8,000,000
34,290,000
Inform Resources
Bridge Financing
Issued to Megacast
Concurrent Financing
Total Shares Outstanding Post-RTO
$0.20 CDNOffer Price
Issuer Megacast / GLN
$1,600,000Offering
Use of Proceeds (i) Cost of Transactions
(ii) Broadcast Productions
(iii) Development & Customer Support
(iv) Sales & Marketing
(v) General & Administration
(vi) Working Capital
21%
10%
29%
18%
14%
8%
Listing TSX Venture Exchange
24
For more information:
Please contact Jesse Dylan.
604 341 8300 | jesse@megacast.co

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Megacast deck

  • 1. Copyright Good Life Networks Inc. 2015 August 25th 2015
  • 2. 2
  • 3. A surprising transformation across the media industry has taken place in the span of just a few years. Content has emerged as the central currency, linking brands and publishing platforms (Facebook, Linkedin, Twitter etc). As a result, sweeping changes in media advertising and technology are in motion. What’s at stake? – hundreds of billions of new ad dollars. 3
  • 4. Market Opportunities are Enormous The 2014 global media, advertising and business intelligence marketplaces are a USD $1.8 Trillion business. [source: Cygnus, 2013] Digital spend will be up 15% over last year and by 2018, the total world media spending will reach $656.3 billion [eMarketer] 4
  • 5. On average, companies spend 10.2% of their annual revenue on marketing. [Gartner Research] "Megacast has now positioned itself to capture all of the advertising spend from digital to conventional" - Legendary Tech Icon, Founder of Myspace: Joe Abrams 5
  • 6. Megacast, a full-service, digital media-based advertising firm focused on enhancing and amplifying customers presence in the marketplace; has developed a series of proprietary technologies and unique strategies, that integrate talent, content and new media distribution. 6
  • 7. Management Cliff DumasJesse Dylan Cornel Fota Consistently referred to as one of North America’s leading technology architects. Cornel Fota is a seasoned technical executive with over ten years experience in VP and C level positions. He has considerable experience and proven track record in building software development organizations from the ground up, and bringing enterprise software products to market. Jesse Dylan is a multiple award-winning broadcaster (The Good Life Show) SiriusXM/CBS, the author of the best- selling book ‘The Good Life with Jesse Dylan’ and the founder of Good Life Networks. Jesse is a leading producer of transformational entertainment. His success is built on over 35 years of broadcast and entrepreneurial experience combined with renowned relationships. Cliff Dumas is a CMA and ACM award winning broadcaster and television writer with close to 30 years in television and radio in the U.S. and Canada. He’s been named radio personality of the year in Canada 18 times. Cliff is also the youngest broadcaster every inducted into the Canadian Country Music Hall Of Fame. COOCEO CTO 7
  • 8. Advisors Paul Matysek Paul was the architect of a $434 million friendly takeover of Potash One by K+S Ag, in 2011. Also Founder, President and CEO of Energy Metals Corporation ("EMC"). Paul led EMC, increasing its market capitalization from $10 million in 2004 to approximately $1.8 billion when acquired by a larger uranium producer in 2007 for $2.2 billion. Chairman Advisory Board Steve Lehman Chairman & CEO of Premiere Radio Networks which sold to Clear Channel in 1997 for $190 million. Premiere Radio Networks is the largest radio network in the United States. A $1 million investment in Mark Cuban’s Broadcast.com yielded $225 million return. Director Mark Holden Former Co-CEO and Founder of Gener8 Digital Media Corp. - one of the industry leaders in the conversion of film from 2D to 3D. President & CEO of Hip Digital Media. Mark was also the co-founder of Msound International, the first company to develop a digital sound card for PC Director Todd Finch A proven leader with over 25 years experience building innovative, high growth businesses that drive transformational market opportunities. Former President of Netscape Canada. Advisor Scott Carlin Former President of Distribution for HBO. Has held senior positions at Warner Bros. Television, Lorimar Television and Telepictures Advisor Joe Abrams Joe was Co-founder of ‘Intermix’ which which became MySpace and sold to Murdoch for $600 million. He also co-founded The Software “Toolworks” which sold for $400 million. Co-Chairman Advisory Board 8
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  • 10. So what does Megacast do? 10
  • 11. Megacast creates all the tools to tell a client’s story, distributes that story to the right audience, and implements optimization strategies for sustainable results. Marketing Made Simple 11
  • 12. CONTENT CREATION 12 INTEGRATED DISTRIBUTION SUSTAINABLE RESULTS exclusive radio interviews design & development brand development social media set up logo & style guide video production online presence content curation key messaging web platforms landing page ad creation radio ads mobile EPK digital & ppc advertising social media scheduling community acquisition celebrity endorsement search & native ads content marketing social promotion banner & mobile media buying remarketing podcasts contests radio TV influencer identification performance tracking community outreach trigger campaigns social engagement trend monitoring e-mail marketing lead generation drip campaign traffic reports heat mapping optimization a/b testing analytics
  • 13. CASE STUDY FOLEY FOOD AND WINE SOCIETY CHALLENGE Chairman of Fidelity; Bill Foley had the passion and vision to bundle his wineries, golf courses, ski resorts, and vacation getaways into an exclusive luxury food and wine society. The challenge he faced was strategically mapping out all assets to create a consistent and cohesive society, all while allowing for the individual brands to flourish within their own identity. SOLUTION The digital asset and production team at Megacast planned and visited all the major asset components of the Foley portfolio to encompass a wide range of production, information, story guidelines, and unique photography. Each of the wineries was given a story and image that fell in line with the idea of the society. A full scale membership site was created to illustrate the benefits of the society, house signups, allow product sales of wine and other related merchandise, and most importantly showcase the beauty and depth of the various wineries, golf courses, ski resorts, and vacation properties. 13
  • 14. CASE STUDY PRESIDENTS CLUB CHALLENGE The President’s Club Investment Newsletter is one of Canada's top investment Newsletters, presented by Globe and Mail investment columnist Fabrice Taylor. The President’s Club consists of thousands of members spread over several tiers and price points for which they receive a variety of member benefits. For The President’s Club, the challenge was creating a new and improved web platform that would increase members online involvement rather than the traditional mailing list method. SOLUTION After several strategic sessions Megacast determined that redesigning and redeveloping the web platform from the ground up that targeted all members would increase member involvement. This included migrating thousands of subscribers to a new system in as seamless a way as possible. The goal was to incorporate an improved User Interface and User Experience so all subscribers would be better able to indulge in all of The President’s Club content. We created a properly structured backend system so President’s Club management could better see to maintenance, technical support, and general administrative duties of the platform. 14
  • 15. CASE STUDY KEVIN HARRINGTON Who is Kevin? Kevin Harrington – Inventor of the Infomercial, Original Shark on Shark Tank and As Seen on TV Pioneer – is one of the most successful entrepreneurs of our time. He has been involved with over 500 product launches that resulted in sales of over $4 billion dollars worldwide and 20 products that reached individual sales of over $100 million. Kevin was named one of the 100 best entrepreneurs in the world (by Entrepreneur Magazine). The Relationship Megacast and Kevin Harrington have multiple agreements including the creation of a Kevin Harrington Megacast Media Hub. The Media Hub autonomously sources relevant content throughout the web and pushes this content to all his social media streams. 15
  • 16. CASE STUDY APOLO OHNO Who is Apolo? Apolo Ohno is a Co-Founder of Allysian Sciences, and brings a unique and distinguished background, having been the face of the Winter Olympics for 12 years and recognized as the most decorated American Winter Olympian in history. He is an Eight time Olympic Speed Skating Medalist. The Relationship Apolo's latest success, "Allysian", improves brain health through a proprietary combination of nutrients and exercise. His team have recently finished up a series of successful business launches and financings. Megacast will be powering and distributing the“Allysian”Health Channel while Apolo and his team open new doors for Megacast here in North America and around the world, including the Asian markets. 16
  • 17. Megacast provides access to the inaccessible. These individuals are just a few of many A-List influencers Megacast can connect clients and partners to. Kevin Harrington Apolo OhnoDeepak Chopra Sonia Choquette Richard Branson Dave AspreyWaren Moon Suze OrmanJamie Foxx John Elway 17
  • 18. Financials GLN (Megacast) Financial Summary Total Revenue Cost of Sales Gross Margin Operating Expenses EBITDA 2016 2,030,500 (680,250) 1,350,250 (878,200) 472,050 18
  • 19. Megacast is positioned for explosive growth through a series of strategic and accretive acquisitions, led by legendary tech icon, Joe Abrams and Jesse Dylan. The Future 19
  • 20. Financial Summary Total Revenue Cost of Sales Gross Margin Operating Expenses EBITDA 20 2015 10,000,000 ( 7,200,000 ) 2,800,000 ( 1,400,000 ) 1,400,000 AmpDesk has the ability to provide publishers with the best tools to participate in the emerging programmatic markets Megacast has an LOI in place to acquire AmpDesk upon the successful raise
  • 21. Financial Summary Total Revenue Cost of Sales Gross Margin Operating Expenses EBITDA 21 2015 15,300,000 ( 6,000,000 ) 9,300,000 ( 8,850,000 ) 450,000 SocialToaster is a an engagement loyalty rewards platform the helps clients identify, recruit, engage and monetize social audience Megacast has an LOI in place to acquire SocialToaster upon the successful raise
  • 22. Financial Summary Total Revenue Cost of Sales Gross Margin Operating Expenses EBITDA 22 2015 6,000,000 ( 1,500,000 ) 4,500,000 ( 500,000 ) 4,000,000 Adsource is evolving the way premium traffic is delivered; it boasts one of the largest publishing networks specifically optimized for top tier websites to grow their audience Megacast has an LOI in place to acquire Adsource upon the successful raise
  • 23. Megacast is positioned for explosive growth through a series of strategic and accretive acquisitions, led by legendary tech icon, Joe Abrams and Jesse Dylan. The Future Combined Financial Summary Total Revenue Cost of Sales Gross Margin Operating Expenses EBITDA 2015 31,300,000 (14,700,000) 16,600,000 (10,750,000) 5,850,000 23
  • 24. Pro Forma Post Closing & Terms of Offering Number of Common Shares 2,450,000 7,000,000 16,840,000 8,000,000 34,290,000 Inform Resources Bridge Financing Issued to Megacast Concurrent Financing Total Shares Outstanding Post-RTO $0.20 CDNOffer Price Issuer Megacast / GLN $1,600,000Offering Use of Proceeds (i) Cost of Transactions (ii) Broadcast Productions (iii) Development & Customer Support (iv) Sales & Marketing (v) General & Administration (vi) Working Capital 21% 10% 29% 18% 14% 8% Listing TSX Venture Exchange 24
  • 25. For more information: Please contact Jesse Dylan. 604 341 8300 | jesse@megacast.co