The document summarizes key insights from conversations about the GeekRetreat event in January 2009: - Over 990 conversations discussed the event positively, with 27 mentions per day on average. The volume of conversation spiked around the event dates and remained high for a week after. - Sentiment following the event increased in positivity by 42%, showing the community found value in it. - The vast majority (67%) of conversations discussed the event with mild positivity, while 26% strongly endorsed it and 5% actively praised it. - Higher influence authors spoke more positively about the brand than less influential authors, meaning positive discussions reached more people. - 94% of conversation came from consumers