The document provides a summary of the social media conversation around the Bookmarks 2011 awards from August 14th to November 11th. It analyzes key dates and events in the buildup to the awards, including when finalists were announced and workshops were held. It also summarizes the volume and sentiment of conversations around these periods. Some observations made include that engagement increased significantly once media partners got involved, and that thought leadership articles could help extend the impact of workshops. The document also analyzes the top winners by conversation volume and self-congratulation among staff.
Between January 4-8, there were 9,839 mentions of the ANC Centenary Celebration across the internet, generating 19.57 million opportunities to see and an advertising value equivalent of R4.05 million. However, the ANC failed to effectively manage the online conversation, allowing criticism of the event's cost and activities like sacrificing a bull to dominate discussion and remain largely neutral or negative in sentiment.
The document provides analytics on social media conversation about the Put Foot Rally from April to July 2012. It shows that the conversation generated over 20 million opportunities to see and had an estimated advertising value of over R4.7 million. The majority of conversation came from consumers on Twitter and was generally positive in sentiment with no negative mentions. Key topics included the rally itself as well as its associated charities like Project Rhino.
The Springbok rugby squad for the 2011 Rugby World Cup was announced on August 23rd, generating over 2,600 mentions online. This resulted in over 3.9 million opportunities to see the conversation and an estimated advertising value of R760,983. Most of the conversation came from Twitter and focused on individual players like John Smit, Victor Matfield, and Bryan Habana. While 13% of comments expressed negative sentiment, most reactions were neutral or positive, indicating support for the selected squad.
A brief analysis of 12 hours in South Africa's history. When the ANCYL was held up on trial and the community was split. See what over social media thought.
Between June 8th and July 24th, there were 3,917 online mentions of Put Foot Rally generating 5.6 million opportunities to see. Sentiment was largely positive at 24.3% endorsement with only 1.02% negative mentions. The event success was driven by participants and key partners who contributed most of the online conversation, particularly on Twitter.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. Over 3 months there were 6,093 mentions, with 3,530 tweets on the event day alone, reaching over 6.99 million people. Speaker Richard Mulholland generated the most conversation, while Diana Blake's content received the most engagement. The conversation was overwhelmingly positive and came predominantly from consumers, establishing a lasting positive impact for future Net Prophet events.
Consumers drove 98% of the online conversation about Sax Appeal on Twitter, showing the influence of individuals on social media. While Twitter was dominant platform for discussion, only 3.4% of messages mentioned Sax Appeal's charitable purpose. The event was mostly seen as fun for students rather than its objective of raising money for charity.
Woolworths launched a "LoveBirds" campaign that generated over 300 conversations in its first week with nearly 70 mentions per day on social media, mostly on Twitter. The campaign was well-received by consumers and created brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions. The press response applauded Woolworths' reaction to directly guide the positive conversation.
Between January 4-8, there were 9,839 mentions of the ANC Centenary Celebration across the internet, generating 19.57 million opportunities to see and an advertising value equivalent of R4.05 million. However, the ANC failed to effectively manage the online conversation, allowing criticism of the event's cost and activities like sacrificing a bull to dominate discussion and remain largely neutral or negative in sentiment.
The document provides analytics on social media conversation about the Put Foot Rally from April to July 2012. It shows that the conversation generated over 20 million opportunities to see and had an estimated advertising value of over R4.7 million. The majority of conversation came from consumers on Twitter and was generally positive in sentiment with no negative mentions. Key topics included the rally itself as well as its associated charities like Project Rhino.
The Springbok rugby squad for the 2011 Rugby World Cup was announced on August 23rd, generating over 2,600 mentions online. This resulted in over 3.9 million opportunities to see the conversation and an estimated advertising value of R760,983. Most of the conversation came from Twitter and focused on individual players like John Smit, Victor Matfield, and Bryan Habana. While 13% of comments expressed negative sentiment, most reactions were neutral or positive, indicating support for the selected squad.
A brief analysis of 12 hours in South Africa's history. When the ANCYL was held up on trial and the community was split. See what over social media thought.
Between June 8th and July 24th, there were 3,917 online mentions of Put Foot Rally generating 5.6 million opportunities to see. Sentiment was largely positive at 24.3% endorsement with only 1.02% negative mentions. The event success was driven by participants and key partners who contributed most of the online conversation, particularly on Twitter.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. Over 3 months there were 6,093 mentions, with 3,530 tweets on the event day alone, reaching over 6.99 million people. Speaker Richard Mulholland generated the most conversation, while Diana Blake's content received the most engagement. The conversation was overwhelmingly positive and came predominantly from consumers, establishing a lasting positive impact for future Net Prophet events.
Consumers drove 98% of the online conversation about Sax Appeal on Twitter, showing the influence of individuals on social media. While Twitter was dominant platform for discussion, only 3.4% of messages mentioned Sax Appeal's charitable purpose. The event was mostly seen as fun for students rather than its objective of raising money for charity.
Woolworths launched a "LoveBirds" campaign that generated over 300 conversations in its first week with nearly 70 mentions per day on social media, mostly on Twitter. The campaign was well-received by consumers and created brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions. The press response applauded Woolworths' reaction to directly guide the positive conversation.
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
The document discusses strategies for integrating advertising and brands into live social media discussions around major events. It provides examples of how brands have utilized real-time marketing (RTM) during events like the Super Bowl, Grammys, Oscars, and SXSW. The examples illustrate how brands are using social media, rich media ads, custom opportunities, and interactive elements to engage audiences in real-time and stay top-of-mind during popular televised events and festivals.
BDMA Congress 23 10 2014 - Hugues Rey - Marketeer in an organic WorldHugues Rey
This document discusses how marketers must adapt to the new organic world where people are interconnected through social and mobile platforms. It notes that algorithms shape this organic world by determining what content people see. It also states that content is the best asset for boosting organic reach on platforms like Facebook, and that the lines between advertising and content are blurring. Brands must use data and content to have meaningful communications that provide value to people.
Brands in Social Media Report08 090224053849 Phpapp02Elizabeth Lupfer
The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown
BrandZ rankings as reference points, the IF report represents a snapshot (accurate to
June 2008) of online discussions, sentiment and visibility of some of the world’s largest
brands.
The document provides information about the REFRAME: THE SUMMIT program booklet for the Association's annual summit. The summit will focus on launching REFRAME: TM, a new platform to educate organizations about Total Market, Cross-Cultural, and Total Market Enterprise approaches. It will include keynote speeches, panels on engaging diverse audiences and implementing Total Market strategies in marketing and advertising, and the inaugural Total Market Industry Awards.
This document discusses integrating word-of-mouth (WOM) into media planning. It notes that WOM generates more sales than paid advertising and is a major disruptive force in marketing. While social media are growing platforms for WOM, the vast majority of WOM still occurs offline through traditional channels. The presentation explores opportunities to leverage both traditional and social media to start productive conversations and drive WOM. It also introduces Keller Fay's TalkTrack tool for measuring WOM impressions and conversations around brands across media and categories.
This document provides an overview of establishing a social media marketing presence. It discusses why social media can't be ignored due to consumers openly sharing experiences. The document outlines key aspects of social media including the content, audience, platforms, conversations and benefits. It also provides examples of how companies have successfully and unsuccessfully utilized social media marketing.
This report covers all seven session from day one of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows...
Managing a Crisis in Today's Digital World
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
Social Crm 2012 - "Social CRM is a monkey hat" @mailchimpGummy Industries
Social CRM involves listening to customers on social media and engaging with them to build and maintain relationships. It can be done through four approaches: 1) traditional CRM which focuses on individual relationships but has a limited view, 2) using social media for relationships which allows for more connections but limited analysis, 3) social CRM with listening which focuses on first listening to customer conversations on various channels to understand topics and sentiment, and 4) social CRM with community where customers engage with each other and the brand to manage relationships themselves. Effective social CRM relies on understanding customer behaviors through analytics of social media conversations.
This document summarizes key strategies, ideas, and implications for media companies from effective case studies. It discusses various revenue models for media such as advertising, subscriptions, pay-per-view, licensing content, and selling classified listings. It also covers concepts like network effects, two-sided markets, barriers to entry, and strategies for disruption. The document uses examples like Google, Apple, Facebook, newspapers, music industry, and the Schibsted media group to illustrate challenges facing media and new approaches to remaining competitive.
MJR Creative Group's Bradley Fitzhenry took an in-depth look at the social media landscape surrounding the fresh produce industry's largest event, The 2012 Produce Marketing Association's Fresh Summit Conference and Expo. The report takes a look at the main social media drivers around the event, including the most influential brands, and media sources.
Why Social Media matters to Professional ServicesNick Court
Social media is disrupting traditional divisions between public and private communications. An increasing percentage of customer purchasing decisions and corporate communications are now influenced by online conversations on social media platforms. Professionals services organizations need to understand how this shift impacts areas like sales, marketing, customer relationships, and business intelligence to make insightful decisions and manage opportunities and risks.
This document discusses the rise of personal media and the fragmentation of consumer attention across many digital platforms. It notes that consumers now have unprecedented control over what content they access, when and how they access it, and their ability to participate in and influence media. This has led to an explosion in the supply of media and the atomization of content. In this new environment, attention has become increasingly scarce and valuable. Advertisers and marketers must adapt to deliver personalized and relevant messages to consumers across millions of possible channels.
1. The document discusses opportunities and challenges for companies entering China's new media landscape, focusing on internet word of mouth (IWOM) on forums (BBS), blogs, and video sites.
2. IWOM has a significant influence on Chinese consumers' opinions, purchase decisions, and behavior. Companies can leverage IWOM by participating in online communities and collaborating with consumers.
3. China leads the world in IWOM with the most engaged internet users who rely heavily on online communities and each other for information sharing and decision making.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Super Bowl Media Value Report (onine and digital media value)Dan Howald
Utilizing the powerful digital media listening technology of General Sentiment, this report discusses and quantifies how Super Bowl advertisers maximized (or didn't) their investment in commercial time on the game.
Managing a PR Crisis for the Digital World451 Marketing
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
Tom Lee, Partner at 451 Marketing, taught attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees learned to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
The document discusses the rise of social media integration and usage during the 2012 London Olympics, referred to as "The First Social Olympics". It notes that in 2008 there was no official social media integration for the Olympics, but by 2012 there was full integration. It provides statistics on fan engagement on Facebook for different Olympic teams. It also discusses how athletes' successes on social media, like tweets and new fans, increased rapidly as they won medals. However, it notes there were also some challenges from overuse of social media bandwidth and negative or insensitive tweets from some athletes. Overall, it declares the 2012 London Olympics a true success for social media engagement.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. They tracked over 6,000 mentions of Net Prophet across social media and websites in 3 months. On the event day, there were over 3,500 tweets using the event hashtag. This extensive reach had an estimated media value of over R900,000 and exposed the event brand to nearly 7 million people. Speakers like Richard Mulholland and Diana Blake generated the most discussion, while positive sentiment and engagement continued after the event.
What went down at TedXCapeTown? Well, the internet captured it all. A short presentation summary of the conversations taking place around the event in social media and traditional press.
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
The document discusses strategies for integrating advertising and brands into live social media discussions around major events. It provides examples of how brands have utilized real-time marketing (RTM) during events like the Super Bowl, Grammys, Oscars, and SXSW. The examples illustrate how brands are using social media, rich media ads, custom opportunities, and interactive elements to engage audiences in real-time and stay top-of-mind during popular televised events and festivals.
BDMA Congress 23 10 2014 - Hugues Rey - Marketeer in an organic WorldHugues Rey
This document discusses how marketers must adapt to the new organic world where people are interconnected through social and mobile platforms. It notes that algorithms shape this organic world by determining what content people see. It also states that content is the best asset for boosting organic reach on platforms like Facebook, and that the lines between advertising and content are blurring. Brands must use data and content to have meaningful communications that provide value to people.
Brands in Social Media Report08 090224053849 Phpapp02Elizabeth Lupfer
The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown
BrandZ rankings as reference points, the IF report represents a snapshot (accurate to
June 2008) of online discussions, sentiment and visibility of some of the world’s largest
brands.
The document provides information about the REFRAME: THE SUMMIT program booklet for the Association's annual summit. The summit will focus on launching REFRAME: TM, a new platform to educate organizations about Total Market, Cross-Cultural, and Total Market Enterprise approaches. It will include keynote speeches, panels on engaging diverse audiences and implementing Total Market strategies in marketing and advertising, and the inaugural Total Market Industry Awards.
This document discusses integrating word-of-mouth (WOM) into media planning. It notes that WOM generates more sales than paid advertising and is a major disruptive force in marketing. While social media are growing platforms for WOM, the vast majority of WOM still occurs offline through traditional channels. The presentation explores opportunities to leverage both traditional and social media to start productive conversations and drive WOM. It also introduces Keller Fay's TalkTrack tool for measuring WOM impressions and conversations around brands across media and categories.
This document provides an overview of establishing a social media marketing presence. It discusses why social media can't be ignored due to consumers openly sharing experiences. The document outlines key aspects of social media including the content, audience, platforms, conversations and benefits. It also provides examples of how companies have successfully and unsuccessfully utilized social media marketing.
This report covers all seven session from day one of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows...
Managing a Crisis in Today's Digital World
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
Social Crm 2012 - "Social CRM is a monkey hat" @mailchimpGummy Industries
Social CRM involves listening to customers on social media and engaging with them to build and maintain relationships. It can be done through four approaches: 1) traditional CRM which focuses on individual relationships but has a limited view, 2) using social media for relationships which allows for more connections but limited analysis, 3) social CRM with listening which focuses on first listening to customer conversations on various channels to understand topics and sentiment, and 4) social CRM with community where customers engage with each other and the brand to manage relationships themselves. Effective social CRM relies on understanding customer behaviors through analytics of social media conversations.
This document summarizes key strategies, ideas, and implications for media companies from effective case studies. It discusses various revenue models for media such as advertising, subscriptions, pay-per-view, licensing content, and selling classified listings. It also covers concepts like network effects, two-sided markets, barriers to entry, and strategies for disruption. The document uses examples like Google, Apple, Facebook, newspapers, music industry, and the Schibsted media group to illustrate challenges facing media and new approaches to remaining competitive.
MJR Creative Group's Bradley Fitzhenry took an in-depth look at the social media landscape surrounding the fresh produce industry's largest event, The 2012 Produce Marketing Association's Fresh Summit Conference and Expo. The report takes a look at the main social media drivers around the event, including the most influential brands, and media sources.
Why Social Media matters to Professional ServicesNick Court
Social media is disrupting traditional divisions between public and private communications. An increasing percentage of customer purchasing decisions and corporate communications are now influenced by online conversations on social media platforms. Professionals services organizations need to understand how this shift impacts areas like sales, marketing, customer relationships, and business intelligence to make insightful decisions and manage opportunities and risks.
This document discusses the rise of personal media and the fragmentation of consumer attention across many digital platforms. It notes that consumers now have unprecedented control over what content they access, when and how they access it, and their ability to participate in and influence media. This has led to an explosion in the supply of media and the atomization of content. In this new environment, attention has become increasingly scarce and valuable. Advertisers and marketers must adapt to deliver personalized and relevant messages to consumers across millions of possible channels.
1. The document discusses opportunities and challenges for companies entering China's new media landscape, focusing on internet word of mouth (IWOM) on forums (BBS), blogs, and video sites.
2. IWOM has a significant influence on Chinese consumers' opinions, purchase decisions, and behavior. Companies can leverage IWOM by participating in online communities and collaborating with consumers.
3. China leads the world in IWOM with the most engaged internet users who rely heavily on online communities and each other for information sharing and decision making.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Super Bowl Media Value Report (onine and digital media value)Dan Howald
Utilizing the powerful digital media listening technology of General Sentiment, this report discusses and quantifies how Super Bowl advertisers maximized (or didn't) their investment in commercial time on the game.
Managing a PR Crisis for the Digital World451 Marketing
It is a well-known fact that “bad news travels fast.” From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
Tom Lee, Partner at 451 Marketing, taught attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees learned to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
The document discusses the rise of social media integration and usage during the 2012 London Olympics, referred to as "The First Social Olympics". It notes that in 2008 there was no official social media integration for the Olympics, but by 2012 there was full integration. It provides statistics on fan engagement on Facebook for different Olympic teams. It also discusses how athletes' successes on social media, like tweets and new fans, increased rapidly as they won medals. However, it notes there were also some challenges from overuse of social media bandwidth and negative or insensitive tweets from some athletes. Overall, it declares the 2012 London Olympics a true success for social media engagement.
Similar to The Bookmarks - a quarterly review (20)
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. They tracked over 6,000 mentions of Net Prophet across social media and websites in 3 months. On the event day, there were over 3,500 tweets using the event hashtag. This extensive reach had an estimated media value of over R900,000 and exposed the event brand to nearly 7 million people. Speakers like Richard Mulholland and Diana Blake generated the most discussion, while positive sentiment and engagement continued after the event.
What went down at TedXCapeTown? Well, the internet captured it all. A short presentation summary of the conversations taking place around the event in social media and traditional press.
Woolworths launched a campaign called "LoveBirds" that generated over 300 conversations in its first week with nearly 70 mentions per day mostly on Twitter. The campaign was widely endorsed by consumers and created new brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions with an estimated advertising value of over R82,000. The consumer response commended Woolworths' reaction, seeing the brand as one that wants to help customers.
Silicon cape (sponsored by Cell C) 2011 - JanBrandsEye
At the first Silicon Cape Initiative event of 2011 Cell C was the main sponsor. This presentation provides some high level data about the event itself.
This document summarizes an analysis of online conversations mentioning "GeekRetreat" from January 1-12, 2011. There were 876 mentions reaching over 1.6 million people, with an estimated advertising value of R379,204. Twitter generated 94.9% of conversations, with @elanlohmann mentioned 91 times. 95.9% of conversations were positive, and negative comments primarily criticized the event as pointless or not diverse. The document recommends increasing press coverage and community participation to expand the event's reach.
BrandsEye - Battle of the Fans (Currie Cup)BrandsEye
Between October 25th and November 1st, over 15 million conversations took place online about the Currie Cup rugby final between the Sharks and Western Province teams. This social media discussion generated an estimated $3.4 million in free advertising for the teams and event. The Sharks received 56% fan support compared to 44% for Western Province, and reached 38% more fans online. The game day saw over 2,000 online conversations, making up 36.1% of the total discussion over the 8 day period. After the game, mentions of the Sharks online outpaced those of Western Province.
BrandsEye: Are communities killing brands?BrandsEye
I was on an interesting ORM panel a couple of weeks ago and I got asked to prepare a 3min presentation/talk on whether I believed communities are killing brands. A fun little presentation on the topic.
The document analyzes social media data from TEDxNairobi event held from March 15-22. It found that the event generated over 1000 mentions across platforms like Twitter and blogs. 58% of conversations occurred on Twitter. Topics discussed included networking (30%), learning (22%), and positive sentiment was expressed in 98% of conversations. 50% of conversations happened before the event, showing effective pre-event marketing. Sponsors were mentioned positively by consumers in 71% of conversations about them, reaching over 1.5 million people.
The document discusses ORM (Object Relational Mapping), different types of insights that can be gained from online data including quantitative and qualitative insights, and strategies for managing crises. It also briefly touches on topics like consumer power, learning systems, honorable business practices, and recommendations for building trust.
The document discusses online reputation management (ORM) and its four key elements: monitor, measure, manage, and maximize. It monitors conversations online through buzz monitoring and mention tracking. Measurement involves qualitative and quantitative metrics to understand reputation, reach, and sentiment. Management creates action plans to positively engage and build relationships. Maximization uses learnings to improve campaigns and make strategic business changes. The overall goal of ORM is to understand one's online reputation and honorably guide conversations to maximize opportunities.
Online reputation management involves monitoring online conversations, measuring sentiment, managing discussions, and maximizing opportunities. It has four elements - monitor by searching online for brand mentions, measure qualitative and quantitative metrics, manage conversations during reputation crises, and maximize opportunities through operational optimization and business strategy changes. Effective ORM requires understanding conversations, engaging stakeholders transparently and resolving issues rapidly to positively impact a brand's reputation and share price over time.
The campaign received over 800 online conversations that were mostly positive. 89% of conversations were from consumers on Twitter and 99.8% of conversations were positive. The campaign generated an estimated advertising value of R270,973.83. BobForGood has maintained a very positive online reputation that has improved throughout the campaign. Sentiment was almost entirely positive which helped set an increasingly positive social norm over time to sustain momentum. Media coverage was effective across various forms of media including press, consumers, and enterprises.
In South Africa saw over 1,500 conversations in a 24 hour period discussing the country. The brand momentum was high at 64 mentions per hour with nearly 100% of conversations occurring on Twitter. The estimated advertising value from the online impressions was around $5,000. Popular tags included the 2010 World Cup, weather, and sports, while crime was mentioned less. Over 1,200 authors contributed to the conversations with one user contributing the most at 43 tweets.
The document summarizes key insights from conversations about the GeekRetreat event in January 2009:
- Over 990 conversations discussed the event positively, with 27 mentions per day on average. The volume of conversation spiked around the event dates and remained high for a week after.
- Sentiment following the event increased in positivity by 42%, showing the community found value in it.
- The vast majority (67%) of conversations discussed the event with mild positivity, while 26% strongly endorsed it and 5% actively praised it.
- Higher influence authors spoke more positively about the brand than less influential authors, meaning positive discussions reached more people.
- 94% of conversation came from consumers
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Discover the Unseen: Tailored Recommendation of Unwatched ContentScyllaDB
The session shares how JioCinema approaches ""watch discounting."" This capability ensures that if a user watched a certain amount of a show/movie, the platform no longer recommends that particular content to the user. Flawless operation of this feature promotes the discover of new content, improving the overall user experience.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
GlobalLogic Java Community Webinar #18 “How to Improve Web Application Perfor...GlobalLogic Ukraine
Під час доповіді відповімо на питання, навіщо потрібно підвищувати продуктивність аплікації і які є найефективніші способи для цього. А також поговоримо про те, що таке кеш, які його види бувають та, основне — як знайти performance bottleneck?
Відео та деталі заходу: https://bit.ly/45tILxj
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Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
2. Upfront Declarations
BrandsEye is a member of the DMMA.
BrandsEye was a sponsor of the social media category for
the Bookmarks.
Tim Shier (MD of BrandsEye) is on the DMMA Executive as
head of measurement.
This report was done on request from the Bookmarks.
3. 14 August – 14 November
Putting the timeline in context
Awards Ceremony
Finalists are
announced
Build-up begins
CPT and JHB
Workshops
4. 14 August – 1 November 2011
The build-up
BrandsEye became the official monitoring partner for the
Bookmarks 2011 and tracked the conversation around the
brand, the judges and the sponsors.
26 phrases were selected to ensure the full conversation was
captured. the Bookmarks social media team was trained on
BrandsEye and key objectives were set.
Stacey Rumble (@staceyrumble) assisted the team to ensure
that conversations were relevant and useful to them.
5. The Build-up [14 August – 1 November 2011]
CONVERSATION MEASURES
VOLUME OTS AVE
583 1 062 550 R 243 371
MEDIA DISTRIBUTION
CONSUMER ENTERPRISE PRESS
65% 34% 1%
KEY CONTRIBUTORS (excluding enterprise)
@Livingyourbrand @MyCityByNight @Stefanieelliot @IrcMaidon
17 mentions 13 mentions 11 mentions 11 mentions
MAIN THEMES
6. The Build-up
Start of Conversation Finalists are
announced
The build-up
14 August – 1 November
7. The Build-up - Key Dates
23 August – 11 mentions:
There are 3 months until the award ceremony. The main conversation is driven by the official
mouthpieces of the DMMA and the Bookmarks. During this time Rob Stokes tweets about one
member of the community offering to sponsor in order to be a judge – this received a strong
response from other members of the community.
8. The Build-up - Some Key Dates
6 to 8 September – 27 mentions:
The Bookmarks website goes live and the category breakdown becomes available. Steph
Powell (a key member of the Bookmarks team) initiated some strong conversation with the likes
of Clicks2Customers (2010 agency of the year), Stefanie Elliott of Mango-OMC and Martin
Slabbert of 94.5 KFM showing support. Volumes begin to increase from this date onwards.
9. The Build-up - Key Dates
13 and 14 September – 18 mentions:
There are only two weeks left to the early bird special and the Bookmarks team do a great job
to inform the community. The result is some strong community engagement including the likes
of OutClosetRugby (an initiative to promote the donation of old rugby gear) with support for the
Bookmarks team and Louise Marsland (Editor of Advantage Magazine – a media partner).
10. The Build-up - Key Dates
22 September – 15 mentions:
The Bookmarks entries finally open to some community excitement (supported by Dj Dino
Moran being confirmed for the awards night). Conversation proponents included MyCityByNight
(The nightlife guide to Cape Town), Warren Harding (Marketing manager at Bizcommunity a
media partner), This is the largest day to date but volumes decline by 40% the very next day.
11. The Build-up - Key Dates
26 and 27 September – 17 mentions:
It’s the last week of the early bird special and the Bookmarks remind the community that entries
are open. Some entrants (such as PlatinumSeed) begin to talk about their excitement over their
first Bookmark entry. Other contributors include Karen Dempers (DMMA exco – head of
marketing and Marketing Manager for MWEB).
12. The Build-up - Some Key Dates
5 to 8 October – 22 mentions:
Ten days to the entry deadline and the daily count down begins. Largely driven by DMMA and
the Bookmarks committee members. The count down was supported by William Price of South
African Tourism, Tim Bishop of Prezence, Marius Greeff of Habari Media as well as Charmaine
(@mndr33) and Lieb (@LiebV) a student at AAA.
13. The Build-up - Key Dates
14 October – 39 mentions:
The entry deadline is extended to the 21st (resulting in a collective industry sigh of relief). The
PR campaign kicks off in earnest with articles in BizCommunity and on MarkLives. Some of
those noticing the the extension include Lieze Langford (Digital head of Media24 Woman’s
Magazines division), Mel Attree (2011 Winner of Best Social Media Marketer).
14. The Build-up - Key Dates
17 October – 27 mentions:
The entry deadline is now 5 days away, the Bookmarks start to promote the workshops and
iVeri solve the billing problems on the site – much to the relief of Jarred Cinman (Chief Inventor
at Native). This is also the first time that Jack Kruger (head of digital at Old Mutual and the
Bookmarks Jury Chair) joins the online conversation.
15. The Build-up - Key Dates
19 - 20 October – 39 mentions:
ZANews write and release the top 10 tips for entering the Bookmarks (promoted by Ogilvy’s
Pierre Cassuto – Geek in Chief for ZANews) receiving some discussion and pass-on. With
three days to deadline the community are starting to feel the pressure. An interview with Rob
Stokes on The Media Online goes live and receives some broad support.
16. The Build-up - Key Dates
21 October – 61 mentions:
It’s D-day and the pressure is on. Some of the community are asking for extensions, some are
making bold remarks about their luck. On this day Antti Kupila (Creative Technologist at
internationally renound Amsterdam based agency Sid Lee) is announced as the international
judge. His involvement condenses the community and greatly raises the industry stress levels.
17. The Build-up - Key Dates
31 October – 23 mentions:
Now that entries are in, the community are itching to hear who the finalists will be. On this day
the Bookmarks confirm that finalists will be released on the 2nd November. This results in a slew
of conversation which largely comprised of Retweets passing the information around.
Sentiment in the market is overwhelmed with excitement.
18. The Build-up –Observations
The digital community was very slow to get behind the
Bookmarks initially. Once various media partners got involved
this resulted in far more focused and valuable conversation
around the awards.
Consumers engaging early on in the build up almost always
contributed a number of times throughout the period.
Engaging with these individuals and incentivising them to
continue to contribute (if only through attention) could have
been a simple but effective means of consolidating and
uniting the community at an early stage around the awards.
19. The Build-up – Observations
Offline media is a key driver of messaging around the brand.
As with other South African brands traditional media was
effectively used to set the agenda around which the social
could exist. This performed very well for the Bookmarks and
ensured the community was always informed about the
various awards deadlines.
The conversation tended not to be full representative of all
the major publisher and agency thought leaders. An effort
should be taken in 2012 to engage these individuals early in
the build-up phase and lever their unique positions to grow
the online community around the Bookmarks.
20. The Build-up – Observations
Non-traditional PR performed well (as was the case with
ZANews) and should be considered in the build up for 2012.
Throughout the build up 149 individuals engaging with the
hashtag and the Bookmarks twitter account – on average
engaging 4.08 times across the reporting period (which is far
higher than what typical SA brands experience).
Conversely, the Bookmarks twitter handle contributed 97
times but engaged individuals only 31% of the time (engaging
a total of 24 individuals). Increasing this ratio has shown to
greatly improve overall buzz and online success which could
be employed in the 2012 build-up.
21. 2 - 4 November 2011
The finalists
After almost three months of build up and an agonising wait
for all entrants the finalists are released.
These three days are important for the awards as it’s the first
opportunity for the community to disagree and become critical
of the Bookmarks process. How this key stage is handled
sets the tone for the remainder of the awards and is a key
indicator on how the market will receive the final decisions
made by the judges.
22. The Finalists [2 - 4 November 2011]
CONVERSATION MEASURES
VOLUME OTS AVE
427 658 905 R151 456
MEDIA DISTRIBUTION
CONSUMER ENTERPRISE PRESS
89% 10% 1%
KEY CONTRIBUTORS (excluding enterprise)
@Thatyoungblood @Mikesharman @SuStokes @Zk
22 mentions 13 mentions 10 mentions 9 mentions
MAIN THEMES
24. The Finalists [2 - 4 November 2011]
Pre-release: 10am – 1:30pm
VOLUME MENTIONS PER HOUR MARKET SENTIMENT
Agony. Entrants are
29 8.2 desperate to know how
they have done.
MAIN THEMES ANALYSIS
Throughout these three
hours entrants were on
high alerts. Many of them
regularly engaging both
@thebookmarks and
@nikkicockcroft.
Negativity was however
playful and the community
largely understood the
need for thoroughness.
25. The Finalists [2 - 4 November 2011]
Finalists are released: 1:30pm – 5pm
VOLUME MENTIONS PER HOUR MARKET SENTIMENT
205 58.5 Strong positive sentiment.
MAIN THEMES ANALYSIS
Immediately after the
finalists are releases
volumes skyrocket and
the community
congratulate each other
(and themselves).
Interestingly, there was no
negativity towards the
decision – which is a big
change from the
Bookmarks 2010.
26. The Finalists [2 - 4 November 2011]
Finalists are released (outside of working hours): 5pm – midnight
VOLUME MENTIONS PER HOUR MARKET SENTIMENT
38 5.4 Strong positive sentiment.
MAIN THEMES ANALYSIS
Almost immediately after
the business days
officially ends volumes
plummet dropping down to
just over 5 mentions an
hour.
This is behaviour is
expected in African social
media and no specific the
Bookmarks conclusion
should be drawn.
27. The Finalists [2 - 4 November 2011]
Finalists are getting comfortable: 3 November
VOLUME MENTIONS PER HOUR MARKET SENTIMENT
111 4.6 Strong positive sentiment.
MAIN THEMES ANALYSIS
On the 3rd volumes drop
slightly from the 2nd “off
peak” momentum.
Conversation on this day
is largely unchanged from
the previous day although
the Bookmarks push
around the workshops
received good coverage
as entrants began to
monitor the awards
hashtag more regularly.
28. The Finalists [2 - 4 November 2011]
Finalists are getting (really) comfortable and tickets run out: 4 November
VOLUME MENTIONS PER HOUR MARKET SENTIMENT
42 1.75 Positive sentiment.
MAIN THEMES ANALYSIS
Early in the day tickets to
the Bookmarks ceremony
are sold out. This drives
considerable “information
sharing” on Twitter. For
the first time we are
seeing strong
engagement between
judges as well as fun
show of flattery from Tim
Bishop of Prezence to the
judges #worthatry.
29. 8th and 9th
November 2011
The workshops
The workshops are a key component of the Bookmarks
process. It’s an opportunity for the community of entrants to
engage the judges, gain insight into how the judging criteria
was interpreted and get a gauge on the required standard.
As part of the workshops judges share additional insights
about where the South African digital industry is going, how it
is getting there and what it means for a longer-term strategy
for our industry.
30. The Workshops [8 and 9 November 2011]
CONVERSATION MEASURES
VOLUME OTS AVE
171 279 660 R64 357
MEDIA DISTRIBUTION SENTIMENT
CONSUMER ENTERPRISE Zero negativity was found
77% 23% towards the workshops.
Note: There were 546 online mentions about the Bookmarks on the 8/9 November (which are split between
general conversation, the VIP dinner and the workshops). The conversations captured here talk about the
workshop directly, engage at the correct time of day or engage with people at the workshop. There are likely a
few which should be added to this number. In any event, all data has been human reviewed to confirm
accuracy.
32. The Workshops [8 and 9 November 2011]
Johannesburg - 57 mentions Cape Town – 114 mentions
Cape Town – 114 mentions
Total authors 28 Total authors 69
Total RTs 36 Total RTs 69
Biggest contributor @cooklet Biggest contributor @stefanieelliott
Note: Very prominent tags such as the Twitter handle, “workshop” etc have been removed as they obstruct the detail.
33. The Workshops – Observations
Despite the workshops being an overwhelming success,
there is room for growth with the social media engagement.
The interest around the workshops’ content could be better
channelled to increase the overall reach and draw other
online players into the conversation. One such mechanism
(however simple) is to include key influencers in the
Bookmarks tweets to draw them into the conversation and
use their influence to extend the message beyond the current
authors.
There exists an opportunity to write thought leadership
articles to addressing each of the themes. This would make
for great follow up pieces from the judges or journalists.
34. 10 and 11 November 2011
The Awards
After almost a 3 month build-up, the awards ceremony is
upon us and a great platform created through the very
successful workshops, the awards are off to a flying start with
broad community support.
Throughout the previous week, the volume of conversation
has skyrocketed and the community, across the board, is
either excited to be attending the awards ceremony or
wishing they had a ticket.
35. The Awards [10 and 11 November 2011]
CONVERSATION MEASURES
VOLUME OTS AVE
2323 3 125 700 R720 390
MEDIA DISTRIBUTION SENTIMENT
CONSUMER ENTERPRISE PRESS Massive positivity
93% 5.5% 1.5% with a touch of mild
negativity.
MAIN THEMES
Note: Very prominent tags such as the Twitter handle, “workshop” etc have been removed as they obstruct the detail.
37. The Awards [10 and 11 November 2011]
THE TOP 6 WINNERS (by volume of awards only)
Company Total awards Online Self-gratification %
won conversation (i.e. staff/brand
congratulations)
HelloComputer 14 34 14.7%
24.com 8 47 25.5%
Ogilvy Interactive CPT 7 42 33%
Quirk 7 80 36.5%
DStv Online 5 45 33%
Prezence Digital 4 20 20%
AVERAGES NA 45 27%
38. The Winners – Observations
There appear to be two trends appearing from the top 6
winners:
1. The larger the business the more volume it received –
irrespective of the number of awards it received. Quirk is
however an outlier due to them winning Best in Show
and Best Agency which dramatically boosted the online
conversation about the brand.
2. The more social media centric the business is the higher
the self-gratification index. Not all employees for these
businesses attended the awards and only the social
media advocates are likely to watch it through the #tag.
39. The Winners – Observations
In the most part the community was incredibly supportive of
other businesses winning awards (even when they were
finalists). As a digital industry we have always been a tight
unit and this strongly appears in the online conversation too.
Interestingly, these sentiments are often generated from the
individuals behind the brand and not the brand itself. It seems
that digital South Africa, while united on an individual/social
level, is still a fiercely competitive environment on the
business side. This dynamic mix comes through strongly in
the social data but equally strongly in the press releases
which were published the following day.
40. The Awards [10 and 11 November 2011]
Congrats – 216 mentions:
As previously noted the strong support for fellow industry players comes through strongly in this
data. The two “nice guys” who congratulated the rest of the community the most were Zahira
Kharsany (of Cerebra) due to her strong personal network and Sean Hidden (of Distell) who
works with just about all the agency winners.
Note: Very prominent tags such as the Twitter handle, “workshop” etc have been removed as they obstruct the detail.
41. The Awards [10 and 11 November 2011]
RT – 708 mentions:
Sitting at approximately 30% of the total conversation, the RT was used to great effect. The
RT’d conversations alone had the opportunity to be seen (OTS) by 1 113 430 individuals at an
AVE value of R255 764. RTs were largely focused around general announcement/information
tweets (as is normally the case for other brands).
Note: Very prominent tags such as the Twitter handle, “workshop” etc have been removed as they obstruct the detail.
42. The Awards [10 and 11 November 2011]
Team – 240 mentions:
The use of the word “team” as a major word represents a broader social media trend. Across
the board the word “team” was used to engage the broader team who weren’t able to attend.
Either it was lead by a senior staff member engaging that team or the community. In any event,
social media has clearly blurred the line between personal and professional engagement.
Note: Very prominent tags such as the Twitter handle, “workshop” etc have been removed as they obstruct the detail.
43. The Awards [10 and 11 November 2011]
Anele and Simon Dingle – 65 mentions combined:
Due to their low volumes Anele, Simon or the “naked men playing drums” didn’t receive
considerable online coverage (with only 4 mentions – 100% female). While all parties did an
excellent job it raises some questions about what the role of an awards MC should be and how
the event should be setup to provide them with the audiences’ attention.
Note: Very prominent tags such as the Twitter handle, “workshop” etc have been removed as they obstruct the detail.
44. The Awards [10 and 11 November 2011]
The hangover (11th Nov) 9 mentions:
This is rather unexpected. In the past the day following awards ceremonies are filled with
comments about hangovers. While this can be seen as a positive there was some negativity
around the access to alcohol during the awards themselves and this may be a contributing
factor. Alternatively, the digital industry may have been saving itself for the cricket the next day.
Note: Very prominent tags such as the Twitter handle, “workshop” etc have been removed as they obstruct the detail.
45. Author Analysis
On the day of the awards there were a total of 418 individual
authors contributing to the conversation online. This results in
an average engagement rate of 5.5, which is considered very
high for any event (even other digital events).
Of these contributors the vast majority were within the
industry. Interestingly, there were 461 authors for the entire 3
months prior to the awards. Notably, only 129 authors
contributed to the conversation both before and on the
awards day.
46. Author Analysis Cont.
On the night the top 10 authors collectively drove
approximately 10% of the total conversation at 244 mentions.
These individuals provide a critical role in the communication
of what is happening around the event as the quickly share
information and become the knowledge hub.
47. Author Analysis Cont.
What is alarming about this is that many key industry leaders
were noticeably absent from the conversation. While this may
be arbitrary it would be worth enquiring with these individuals
to understand what was causing them to disengage. Findings
should be used as part of the 2012 strategy.
48. The BrandsEye Quarterly Review
Putting an event together of any size is a intimidating task.
The Bookmarks is no different. The results we have seen so
far are a clear indication that the market deeply appreciated
the time investment of all the members of the organising
committee, the judges and (arguably most importantly) the
award entrants.
As a result of the successful Bookmark awards the entire
industry has gained – which is the ultimate intention of the
awards and the DMMA.
50. Quarterly [14 Aug – 14 Nov] – Word cloud
As has been experienced
at every step along the
build-up, finalists,
workshop and the award
ceremony there is a
strong competitive streak
within the digital industry
of South Africa. That said,
there is an equally strong
camaraderie. The volume
of congratulations, “well
done” and references to
the various agencies is a
good indicator that the
industry itself is socially
very healthy.
51. Quarterly [14 Aug – 14 Nov] – Earned Media
As the momentum
towards Bookmarks
increased so to did the
AVE. Main increase points
coincide with the website
launch and the entries’
opening. Following each
of these increases we
don’t see a sustained
growth rates – which is
normal. From the date of
the finalists being
announced this changed
and value climbs
dramatically.
Total value was
approximately R1 500 000
in earned media.
52. Quarterly [14 Aug – 14 Nov] – Author Credibility
As is to be expected
(although traditionally
uncommon) is the high
number of credibility 5 and
6 contributors. This has
directly impacted the
reach of the awards and
subsequently its value.
Higher credibility authors
include:
• Simon Dingle
• TimesLive
• DSTV
• OgilvyWW
• Anele
• SABreakingNews
• SowetanLive
• Ruby Gold
53. Quarterly [14 Aug – 14 Nov] – Country Breakdown
While the vast majority of
the conversation
originates from South
Africa (as is to be
expected) the Bookmarks
also drove conversation in
Switzerland and UK (1%),
Brazil, Canada, Italy,
Kenya, Netherlands and
Norway (all less than 1%).
Engaging these
individuals and providing
them with the recognition
that they contributed to
the conversation may be a
strategy to lock them in for
future Bookmark awards.
54. Quarterly – Some Ideas
Fragmented community:
The Bookmarks community, while large, is fairly
fragmented. Identifying which members of the community
joined early in the conversation and then slowly lost
interest and understanding their reasoning is a powerful
insight into planning for 2012. Efforts should be taken
upfront to build relations with key thought leaders in an
effort to use their existing networks to drive awareness for
the Bookmarks.
55. Quarterly – Some Ideas
Stronger media profile:
While the Bookmarks has an active profile in social media
there is an opportunity to massively enhance the
experience.
At present the handle tends to be a little stiff and a careful
review of the brand personality as it translates into digital
is key to resolving this.
56. Quarterly – Some Ideas
Use non-traditional mechanisms:
While social media and traditional PR were successful
there is significant examples where a non-traditional
approach to offline PR has been successful (see
ZANews).
Using key influencers (as was done with Rob Stokes) and
using them in the traditional space provides the
opportunity to setup the Bookmarks as an aspirational
brand while profiling the previous winners and integrating
them into the community. Interviews should include all
individual winners and key category winners.
57. Quarterly – Some Ideas
Do it next year:
The community have spoken and the overwhelming
verdict was that the Bookmarks 2011 was a complete
success. Best you do it again!
Nikki, Steph, Theresa and all the organising committee – We’d
like to be so bold as to thank you on behalf of your community
for a fantastic awards ceremony.
Looking forward to 2012!
58. For more information or to get access
to the data contact the team on:
Twitter: @brandseye
Email: contact@brandseye.com
Phone: (021) 467 5960
60. Definitions
• The online space or online community:
Refers to the environment in which any relevant branded
conversation occurs online. These may come from social
media networks, forums, blogging platforms, press
coverage, websites belonging to companies, influential
consumers and any other open domain content.
61. Definitions
• Opportunities-To-See (OTS):
OTS reflect a measure of the number of people who had the
opportunity to see a mention. A tweet from a user with 8 000
followers would account for 8 000 in the total OTS of the
conversation. This does not account for the possibility that
the mention may not have been seen by the user in their
Twitter feed or may have been noticed multiple times.
62. Definitions
• Advert Value Equivalent (AVE):
AVE offers a monetary value of the earned conversation.
The aim behind the AVE measure is to capture what a
company would have paid to expose their brand to
the number of people reached by the conversation.
63. The real end.
Thanks for reading the report to the real end. Send us a Tweet on
@brandseye (#therealend) and let us know.