10. Fantasy
Football
Participation
Perceptions
Consumption
Behavior
Favorite Team
Perceptions
Identification
Loyalty
Fantasy Team(s)
Perceptions
Attraction to
players
Interactivity
Non-Media Consumption
• Event Attendance
• Merchandise
Media
Consumption
•Televised
programming
o Live games
(players)
o Sport
journalism
shows
o Sports tickers
•Internet
•Telecommunicatio
ns
•Cell phone
•Text messaging
Attitude
Activation
Norms
The influence of
Fantasy Team
perceptions on
traditional Favorite
Team norms
transforms the
Definition of the
Event from a
singular interest in
favorite team
outcomes to an
interest in both
fantasy team and
favorite team
outcomes
Definition
of the
Event
Favorite Team
Outcomes
Fantasy and
Favorite Team
Outcomes
Favorite Team
Outcomes
Fantasy and
Favorite Team
Outcomes
Drayer et al., 2010
12. Subject Variable
Both Failed
n=63
Fantasy Team
Failed
n=57
Favorite NFL
Team Failed
n=52
Neither Failed
n=64
FantasyTeam
WinningPercentage
Favorite NFLTeam
Winning Percentage
13. Outcome Variables
◊ Attitudes
∞ Attraction to Players
∞ Team Attachment
◊ Behaviors
∞ Fantasy-related media (3)
∞ Team-related media (3)
∞ General NFL TV viewership (3)
15. Results
◊ Validation
◊ RQs
1. Differences between and within
2. No differences
3. Differences between and within*
4. Differences between and within
5. Differences between and within
17. Fantasy
Football
Participation
Perceptions
Consumption
Behavior
Favorite Team
Perceptions
Identification
Loyalty
Fantasy Team(s)
Perceptions
Attraction to
players
Interactivity
Non-Media Consumption
• Event Attendance
• Merchandise
Media
Consumption
•Televised
programming
o Live games
(players)
o Sport
journalism
shows
o Sports tickers
•Internet
•Telecommunicatio
ns
•Cell phone
•Text messaging
Attitude
Activation
Norms
The influence of
Fantasy Team
perceptions on
traditional Favorite
Team norms
transforms the
Definition of the
Event from a
singular interest in
favorite team
outcomes to an
interest in both
fantasy team and
favorite team
outcomes
Definition
of the
Event
Favorite Team
Outcomes
Fantasy and
Favorite Team
Outcomes
Revised Framework