Woolworths lovebirds summary [awards]-1

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Woolworths lovebirds summary [awards]-1

  1. 1. t Woolworths - LoveBirds
  2. 2. <ul><li>General Statistics (First Week After Launch): </li></ul><ul><ul><li>342 conversations discussing Lovebirds randsom. </li></ul></ul><ul><ul><li>Brand momentum: 68.4 mentions a day. </li></ul></ul><ul><ul><li>Most discussion was on Twitter: 87.57% of total. </li></ul></ul><ul><ul><li>Large endorsement towards the brand. </li></ul></ul><ul><ul><li>350 new followers on Twitter. </li></ul></ul><ul><ul><li>Author influence evenly distributed. </li></ul></ul><ul><ul><li>Approx. 414 365 impressions to campaign. </li></ul></ul><ul><ul><li>Total Online Ad Value Equivalent: R 82 873. </li></ul></ul>
  3. 3. <ul><li>General Insights: </li></ul><ul><ul><li>Consumer response to Woolworths reaction widely commended and brand evangelists created. </li></ul></ul><ul><ul><li>Reputation crisis successfully averted and converted into opportunity. Opportunity successfully executed. </li></ul></ul><ul><ul><li>Woolworths increasingly being seen as a brand which genuinely wants to assist consumers. </li></ul></ul>
  4. 4. Conversation Sources:
  5. 5. <ul><li>Sources Insights: </li></ul><ul><ul><li>Press conversation from the likes of Biz-community and Mail & Guardian applauded response. </li></ul></ul><ul><ul><li>Woolworths (Enterprise) responded timorously and appropriately to direct the conversation. </li></ul></ul>
  6. 6. Sample Twitter Mentions of High Influence:
  7. 7. Sample Twitter Mentions of High Influence:
  8. 8. Sample Consumer Mentions of High Influence:
  9. 9. Sample Press Mentions of High Influence:
  10. 10. Sample Press Mentions of High Influence:
  11. 11. Sample Press Mentions of High Influence:

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