Monitor 35 billion websites.
Volume weighted towards Geek Retreat.
Mentions were categorised across 24 variables.
All variables are checked and verified by an individual
to ensure quality of results.
Online Reputation Management Buzz Words
Conversation – also referred to as a mention, this is the
number of individual pages on which the brand is
mentioned (i.e. a press article or a tweet both count as a
mention towards the brand).
Respected Sources – These include platforms/authors
which have a high readership of more than 4000 people.
AVE Value – This is the monetary value of the online
conversation. This is an earned media value equated to
an advert value. AVE = Brand impressions x DMMA
recommended CPM / 1000. I.e. how much would it have
cost to do display advertising to the same population.
GeekRetreat was tracked for one month, with
The conversation generated has reached
313 330people. This is incredibly high considering the online
population in South Africa.
The conversation in the one month amounted to an advert
value equivalent of
R 72 014This is the value of earned media for the reporting period.
The high value indicates the event is already providing a
return for sponsors and organisers.
Well, the more influential the author, the greater the reach.
Having said that,
18.3%of the conversation around GeekRetreat was from a
respected source. This means these conversations
reached a minimum of 4 000 people.
source of the
52%of the conversation around GeekRetreat was generated
The industry average for consumer conversation is
60% and 80%
The remainder of the conversation around the event was
broken down further as
60.3%of the conversation was in reference to the event itself with
no affiliation to the sponsors or organisers.
24.2%of the conversation was around the sponsors of the event.
This indicates the sponsors contributed a high proportion
of the conversation, are having positive impact on
promoting the event and are getting strong coverage.
On the other hand,
15.3%of the conversation was around event organisers such as
Conversation generated around GeekRetreat during the
one month of tracking has been considerably high.
However, the conversation is neutral with few major
Consumer conversation has been lower than the general
average, which is between 60% - 80%.
Enterprise conversation from Sponsors such as Avusa
and IS Labs has driven the GeekRetreat.
Sentiment around the brand has been good, with almost
0 negative mentions.
It is recommended the key thought leaders and engaged
to drive more conversation around the event through the
official Twitter handle. This will provide an opportunity to
get consumers to engage on key topics in industry and
set the scene for the outcomes of the event upfront.
It is further recommended that organisers generate more
excitement and anticipation around the event. This can
be done by further identifying the focus and actively
sharing objectives, attendance numbers and various
other figures for the event.