The document provides analytics on social media conversation about the Put Foot Rally from April to July 2012. It shows that the conversation generated over 20 million opportunities to see and had an estimated advertising value of over R4.7 million. The majority of conversation came from consumers on Twitter and was generally positive in sentiment with no negative mentions. Key topics included the rally itself as well as its associated charities like Project Rhino.
The Springbok rugby squad for the 2011 Rugby World Cup was announced on August 23rd, generating over 2,600 mentions online. This resulted in over 3.9 million opportunities to see the conversation and an estimated advertising value of R760,983. Most of the conversation came from Twitter and focused on individual players like John Smit, Victor Matfield, and Bryan Habana. While 13% of comments expressed negative sentiment, most reactions were neutral or positive, indicating support for the selected squad.
Between June 8th and July 24th, there were 3,917 online mentions of Put Foot Rally generating 5.6 million opportunities to see. Sentiment was largely positive at 24.3% endorsement with only 1.02% negative mentions. The event success was driven by participants and key partners who contributed most of the online conversation, particularly on Twitter.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. Over 3 months there were 6,093 mentions, with 3,530 tweets on the event day alone, reaching over 6.99 million people. Speaker Richard Mulholland generated the most conversation, while Diana Blake's content received the most engagement. The conversation was overwhelmingly positive and came predominantly from consumers, establishing a lasting positive impact for future Net Prophet events.
Between January 4-8, there were 9,839 mentions of the ANC Centenary Celebration across the internet, generating 19.57 million opportunities to see and an advertising value equivalent of R4.05 million. However, the ANC failed to effectively manage the online conversation, allowing criticism of the event's cost and activities like sacrificing a bull to dominate discussion and remain largely neutral or negative in sentiment.
The document provides a summary of the social media conversation around the Bookmarks 2011 awards from August 14th to November 11th. It analyzes key dates and events in the buildup to the awards, including when finalists were announced and workshops were held. It also summarizes the volume and sentiment of conversations around these periods. Some observations made include that engagement increased significantly once media partners got involved, and that thought leadership articles could help extend the impact of workshops. The document also analyzes the top winners by conversation volume and self-congratulation among staff.
A brief analysis of 12 hours in South Africa's history. When the ANCYL was held up on trial and the community was split. See what over social media thought.
What went down at TedXCapeTown? Well, the internet captured it all. A short presentation summary of the conversations taking place around the event in social media and traditional press.
Woolworths launched a "LoveBirds" campaign that generated over 300 conversations in its first week with nearly 70 mentions per day on social media, mostly on Twitter. The campaign was well-received by consumers and created brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions. The press response applauded Woolworths' reaction to directly guide the positive conversation.
The Springbok rugby squad for the 2011 Rugby World Cup was announced on August 23rd, generating over 2,600 mentions online. This resulted in over 3.9 million opportunities to see the conversation and an estimated advertising value of R760,983. Most of the conversation came from Twitter and focused on individual players like John Smit, Victor Matfield, and Bryan Habana. While 13% of comments expressed negative sentiment, most reactions were neutral or positive, indicating support for the selected squad.
Between June 8th and July 24th, there were 3,917 online mentions of Put Foot Rally generating 5.6 million opportunities to see. Sentiment was largely positive at 24.3% endorsement with only 1.02% negative mentions. The event success was driven by participants and key partners who contributed most of the online conversation, particularly on Twitter.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. Over 3 months there were 6,093 mentions, with 3,530 tweets on the event day alone, reaching over 6.99 million people. Speaker Richard Mulholland generated the most conversation, while Diana Blake's content received the most engagement. The conversation was overwhelmingly positive and came predominantly from consumers, establishing a lasting positive impact for future Net Prophet events.
Between January 4-8, there were 9,839 mentions of the ANC Centenary Celebration across the internet, generating 19.57 million opportunities to see and an advertising value equivalent of R4.05 million. However, the ANC failed to effectively manage the online conversation, allowing criticism of the event's cost and activities like sacrificing a bull to dominate discussion and remain largely neutral or negative in sentiment.
The document provides a summary of the social media conversation around the Bookmarks 2011 awards from August 14th to November 11th. It analyzes key dates and events in the buildup to the awards, including when finalists were announced and workshops were held. It also summarizes the volume and sentiment of conversations around these periods. Some observations made include that engagement increased significantly once media partners got involved, and that thought leadership articles could help extend the impact of workshops. The document also analyzes the top winners by conversation volume and self-congratulation among staff.
A brief analysis of 12 hours in South Africa's history. When the ANCYL was held up on trial and the community was split. See what over social media thought.
What went down at TedXCapeTown? Well, the internet captured it all. A short presentation summary of the conversations taking place around the event in social media and traditional press.
Woolworths launched a "LoveBirds" campaign that generated over 300 conversations in its first week with nearly 70 mentions per day on social media, mostly on Twitter. The campaign was well-received by consumers and created brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions. The press response applauded Woolworths' reaction to directly guide the positive conversation.
The sponsor report provides statistics on the PoultryCast podcast for September and October 2008. Some key points:
- The podcast saw over 14,000 total impressions during this period, with around 4,000 downloads of episodes.
- Two major ethanol companies declared bankruptcy due to market volatility and high feed costs negatively impacting the agriculture industry.
- The podcast discusses producer questions and concerns about current economic challenges in interesting interviews and shows.
- Sponsorship of the podcast provides benefits like engaging decision makers and sharing messages more dynamically than other media. Feedback is regularly collected to improve the content.
This case study analyzes a celebrity dinner party event held at The Zone @ Rosebank in South Africa from April 17-26, 2012. Twelve celebrities participated in hosting dinner parties at various restaurants to raise money for their favorite charities. The celebrity who received the most social media votes would win a R5000 donation. Conversation about the event took place on social media, reaching over 2 million people. Analysis found mostly positive comments about celebrities supporting charities. Top social media influencers like @Bonang_M reached large audiences. While the event generated buzz online, more emphasis could have been placed on promoting the charities.
The document provides an overview of DairyCast's podcast and digital media activities in September and October 2008. Some key details include:
- DairyCast attended World Dairy Expo and National FFA Convention to conduct interviews and capture seminars.
- The podcast saw over 4,300 downloads and nearly 30,000 total impressions during this period.
- The report highlights benefits of podcasting such as engaging decision makers and sharing stories.
- It also notes challenges facing the dairy industry such as Proposition 2 in California regarding livestock housing standards.
Wikibrands Western Sponsorship CongressSean Moffitt
Wikibrands and WikiSponsorships aim to reinvent business and properties in a fan-driven marketplace. They propose a model where brands collaborate with fans and influencers using mass, direct, and social influence marketing approaches. This model emphasizes authenticity, collaboration, dialogue, and social purpose over traditional hype, control of messages, and one-way broadcasting. It also suggests integrating sponsorship efforts across online and mobile platforms, social networks, and influencer outreach to build true fan communities and advocates.
This document is a sponsor report from September/October 2008 for the SwineCast podcast. It provides statistics on banner impressions, email impressions, podcast downloads and impressions for September and October. It discusses current market volatility in pork prices and challenges faced by producers. It promotes the benefits of podcasting for sponsors, such as enhancing customer intimacy and engagement. It outlines SwineCast interview coverage of industry events and the flexibility of podcasting content. Finally, it provides contact information for sponsorship opportunities.
Bursting social media bubbles final finalAugie Ray
This is my keynote presentation from the 2012 PR & Social Media Summit. My decks are not produced for download but to be presented. With layers and animation, they tend not to stand alone very well as a SlideShare deck rather than presented live with the talking points. Still, I hope you find this deck useful and interesting. Key points:
- The time has come for us to throw away the simple concepts (or "bubbles" that we continue to rely upon in marketing PR and social media.
- For example, if the consumer is in control, then social media cannot be a marketing medium. The data presented demonstrates why.
- Social CAN be a marketing medium, but it's really a marketing medium. Meanwhile, the consumer may be more in control than ever before, but they don't foot the bill in social media, which give brands and social networks power. Neither of the first two bubbles is completely correct--we need to pop both, bring them together, and recognize that social is a medium for value, not messages, and brands need not fear empowered consumers but work mutually with them.
- The next bubble to be popped is the insane chase for fans and engagement of any sort. We explore the way Facebook EdgeRank works and why it is useless to collect any fan via any means. Instead, focus on fans that have built-in affinity (or the potential for it.) If you don't have affinity, your content won't appear in fans newsfeeds, and that means you become invisible.
- We explore Progressive's fan page for Flo, which looks like a success but all those fans and all that engagement couldn't help protect Progressive from its recent social media reputation event. The lacking ingredient is brand vector--moving consumers closer to the brand and not just collecting engagement for engagement's sake.
- The next section of the deck explores the "social media crisis," a term that is thrown around much too loosely, As demonstrated, brands like United, NBC and Bank of America suffered from highly visible social media crises, yet their stock shows no sign of damage.
- We need to stop being alarmist and over-selling the "social media crisis." Yes, these are significant events, just like a broken bone is a significant event--but no one calls a broken bone a crisis. As professionals, the time has come to prevent, manage and minimize social media crisis just a a doctor treats a broken bone, without the added hysteria of treating everything like a "crisis."
- Lastly, I remind people to get out of the industry bubble every now and then. I use a "mom rule" (but your rule may be a "uncle rule" or "grandma rule"). By using this persona, it helps me to evaluate the things that will rapidly catch on (Pinterest, for example) from those that won't (Google Plus.)
If you have questions or feedback, please let me know.
Mobile apps completed presentation with omuziJan Payne
The document discusses the growing importance and prevalence of mobile apps. It notes that 78% of Americans have smartphones and that 9 out of 10 smartphone searches end in the user taking action. It argues that every business needs an app to help compete and that apps load faster than websites. The document then provides examples of popular app categories and promotes the idea that "there's an app for that" for many types of businesses.
1) The document discusses the BeefCast podcast's impressions, downloads, and reach in September and October. It notes over 50,000 young agriculturalists attended the National FFA Convention.
2) The challenges facing the beef industry, such as rising costs and Proposition 2 in California restricting livestock practices, require unity among agriculturalists.
3) BeefCast produced 24 shows in September/October, with over 6,800 podcasts downloaded and over 36,000 total impressions. Truffle Media connects influencers and decision makers in agriculture through podcasts and online interviews.
The document discusses BlogTalkRadio, which is described as the world's first social radio network. It allows anyone to host an internet talk radio show using just a phone. BlogTalkRadio has grown significantly since its founding in 2006 and now hosts thousands of shows on a wide variety of topics each month for a large audience of millions of engaged listeners. It provides brands with a powerful platform to reach and engage consumers through interactive audio conversations.
This document provides an overview of Big Listening 101, which involves using social media monitoring tools and morning meetings to track online conversations and identify targets, influencers, and campaign ideas. It discusses why organizations do Big Listening, including to understand audiences, check assumptions, identify patterns of engagement, understand the scale of issues, and set goals. The document also provides examples of keywords to track for different topics and shares charts analyzing mentions of overfishing from 2012 to 2014.
This document discusses how social media can be used effectively for businesses. It recommends starting with listening on social media to understand customers, journalists and influencers. Then it suggests engaging with influencers and sharing valuable content such as images, videos, blogs, and infographics. Developing thought leadership as an expert can help build reputation and awareness through blogging, guest blogging, and publishing opinions on industry trends. The key is using social media to listen first before engaging and sharing content to add value for potential customers.
This document discusses Martini Media, a digital media company that connects brands with affluent consumers. It provides an overview of Martini Media's audience of over 90 million monthly users across the US and Europe with household incomes over $100,000. Martini Media partners with over 1,000 niche publisher sites and uses data from partners to precisely target and measure campaigns. The document outlines Martini Media's solutions for driving brands' success across the marketing funnel from awareness to sales.
2011 09-22-0-pssh show-andtell-dougsuzibilltifpeterSuzi Wong Swint
This document summarizes a Puget Sound Starts Here outreach campaign in Seattle. Key aspects included distributing over 30,000 coasters with the PSSH message to local bars and restaurants, producing 105 t-shirts, and hosting a kick-off event with 350 attendees. Advertising occurred through various online media. The campaign was funded through a grant and partnerships with local businesses. It helped spread awareness of stormwater pollution prevention messaging to over 10,000 unique views online and through spin-off campaigns in other counties.
Leverage Your Brands with E-Commerce and Social MediaJanette Toral
A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
2013 Social Media Tulsa Conference Sponsorship Opportunities Cheryl Lawson
2013 Social Media Tulsa Conference is scheduled. March 14-15. Partner with us to make the third year, the best year. Learn more about Social Media Tulsa, visit http://socialmediatulsa.org
Case Study for Promoting Walk ins in RestaurantsCloud9media
RTC Restaurants India Ltd wanted to promote their party venues for New Year's Eve 2010. They hired Cloud 9 Media to conduct a social media campaign on Facebook. Cloud 9 created a brand messenger character and event group to spread awareness of the venues. They engaged over 100 members in 15 days and confirmed over 70 guests. The campaign reached over 400,000 people via 700 friends and event responses. The low-cost social media campaign was more effective for promotion than traditional advertising.
A workshop on how to make a sustainable living as a filmmaker in today's marketplace, and in light of "free." Good for organizations and other artists, and not just about free, but about how to survive a bad marketplace using new tools. Some new stuff, some old
The document summarizes an ORM report from saidWot about the Topsy Foundation's Cycle Challenge. It provides key metrics like average brand reach of R481.07, cumulative brand reach of R18,280.80, and reputation score of 3.21/5. It analyzes sentiment, media sources, top tweeters, and other statistics. The report examines online conversations around the cycling event and fundraising to help the Topsy Foundation.
This document discusses how Twitter can be used for travel marketing. It provides statistics on travel-related tweets and profiles the active travel audience on Twitter, noting they are more likely to use Twitter throughout their travel journey for planning, inspiration, while traveling, and after trips. The document also discusses how the active audience uses Twitter for travel, mainly through search and following travel brands and influencers. It suggests Twitter provides opportunities for travel brands to engage consumers throughout the travel journey.
5 Ways To Ignite Email Marketing With Social Mediadvanacker
The document discusses 5 ways for companies to ignite their email programs with social media by mapping their social graphs, identifying super fans and advocates in their email lists, creating exclusive offers and messages optimized for sharing, recognizing and rewarding influencers, and measuring and optimizing their earned media efforts. Email was shown to be a top driver of earned referrals compared to Facebook and Twitter, responsible for over 25% of earned referrals according to one company's data.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. They tracked over 6,000 mentions of Net Prophet across social media and websites in 3 months. On the event day, there were over 3,500 tweets using the event hashtag. This extensive reach had an estimated media value of over R900,000 and exposed the event brand to nearly 7 million people. Speakers like Richard Mulholland and Diana Blake generated the most discussion, while positive sentiment and engagement continued after the event.
Woolworths launched a campaign called "LoveBirds" that generated over 300 conversations in its first week with nearly 70 mentions per day mostly on Twitter. The campaign was widely endorsed by consumers and created new brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions with an estimated advertising value of over R82,000. The consumer response commended Woolworths' reaction, seeing the brand as one that wants to help customers.
The sponsor report provides statistics on the PoultryCast podcast for September and October 2008. Some key points:
- The podcast saw over 14,000 total impressions during this period, with around 4,000 downloads of episodes.
- Two major ethanol companies declared bankruptcy due to market volatility and high feed costs negatively impacting the agriculture industry.
- The podcast discusses producer questions and concerns about current economic challenges in interesting interviews and shows.
- Sponsorship of the podcast provides benefits like engaging decision makers and sharing messages more dynamically than other media. Feedback is regularly collected to improve the content.
This case study analyzes a celebrity dinner party event held at The Zone @ Rosebank in South Africa from April 17-26, 2012. Twelve celebrities participated in hosting dinner parties at various restaurants to raise money for their favorite charities. The celebrity who received the most social media votes would win a R5000 donation. Conversation about the event took place on social media, reaching over 2 million people. Analysis found mostly positive comments about celebrities supporting charities. Top social media influencers like @Bonang_M reached large audiences. While the event generated buzz online, more emphasis could have been placed on promoting the charities.
The document provides an overview of DairyCast's podcast and digital media activities in September and October 2008. Some key details include:
- DairyCast attended World Dairy Expo and National FFA Convention to conduct interviews and capture seminars.
- The podcast saw over 4,300 downloads and nearly 30,000 total impressions during this period.
- The report highlights benefits of podcasting such as engaging decision makers and sharing stories.
- It also notes challenges facing the dairy industry such as Proposition 2 in California regarding livestock housing standards.
Wikibrands Western Sponsorship CongressSean Moffitt
Wikibrands and WikiSponsorships aim to reinvent business and properties in a fan-driven marketplace. They propose a model where brands collaborate with fans and influencers using mass, direct, and social influence marketing approaches. This model emphasizes authenticity, collaboration, dialogue, and social purpose over traditional hype, control of messages, and one-way broadcasting. It also suggests integrating sponsorship efforts across online and mobile platforms, social networks, and influencer outreach to build true fan communities and advocates.
This document is a sponsor report from September/October 2008 for the SwineCast podcast. It provides statistics on banner impressions, email impressions, podcast downloads and impressions for September and October. It discusses current market volatility in pork prices and challenges faced by producers. It promotes the benefits of podcasting for sponsors, such as enhancing customer intimacy and engagement. It outlines SwineCast interview coverage of industry events and the flexibility of podcasting content. Finally, it provides contact information for sponsorship opportunities.
Bursting social media bubbles final finalAugie Ray
This is my keynote presentation from the 2012 PR & Social Media Summit. My decks are not produced for download but to be presented. With layers and animation, they tend not to stand alone very well as a SlideShare deck rather than presented live with the talking points. Still, I hope you find this deck useful and interesting. Key points:
- The time has come for us to throw away the simple concepts (or "bubbles" that we continue to rely upon in marketing PR and social media.
- For example, if the consumer is in control, then social media cannot be a marketing medium. The data presented demonstrates why.
- Social CAN be a marketing medium, but it's really a marketing medium. Meanwhile, the consumer may be more in control than ever before, but they don't foot the bill in social media, which give brands and social networks power. Neither of the first two bubbles is completely correct--we need to pop both, bring them together, and recognize that social is a medium for value, not messages, and brands need not fear empowered consumers but work mutually with them.
- The next bubble to be popped is the insane chase for fans and engagement of any sort. We explore the way Facebook EdgeRank works and why it is useless to collect any fan via any means. Instead, focus on fans that have built-in affinity (or the potential for it.) If you don't have affinity, your content won't appear in fans newsfeeds, and that means you become invisible.
- We explore Progressive's fan page for Flo, which looks like a success but all those fans and all that engagement couldn't help protect Progressive from its recent social media reputation event. The lacking ingredient is brand vector--moving consumers closer to the brand and not just collecting engagement for engagement's sake.
- The next section of the deck explores the "social media crisis," a term that is thrown around much too loosely, As demonstrated, brands like United, NBC and Bank of America suffered from highly visible social media crises, yet their stock shows no sign of damage.
- We need to stop being alarmist and over-selling the "social media crisis." Yes, these are significant events, just like a broken bone is a significant event--but no one calls a broken bone a crisis. As professionals, the time has come to prevent, manage and minimize social media crisis just a a doctor treats a broken bone, without the added hysteria of treating everything like a "crisis."
- Lastly, I remind people to get out of the industry bubble every now and then. I use a "mom rule" (but your rule may be a "uncle rule" or "grandma rule"). By using this persona, it helps me to evaluate the things that will rapidly catch on (Pinterest, for example) from those that won't (Google Plus.)
If you have questions or feedback, please let me know.
Mobile apps completed presentation with omuziJan Payne
The document discusses the growing importance and prevalence of mobile apps. It notes that 78% of Americans have smartphones and that 9 out of 10 smartphone searches end in the user taking action. It argues that every business needs an app to help compete and that apps load faster than websites. The document then provides examples of popular app categories and promotes the idea that "there's an app for that" for many types of businesses.
1) The document discusses the BeefCast podcast's impressions, downloads, and reach in September and October. It notes over 50,000 young agriculturalists attended the National FFA Convention.
2) The challenges facing the beef industry, such as rising costs and Proposition 2 in California restricting livestock practices, require unity among agriculturalists.
3) BeefCast produced 24 shows in September/October, with over 6,800 podcasts downloaded and over 36,000 total impressions. Truffle Media connects influencers and decision makers in agriculture through podcasts and online interviews.
The document discusses BlogTalkRadio, which is described as the world's first social radio network. It allows anyone to host an internet talk radio show using just a phone. BlogTalkRadio has grown significantly since its founding in 2006 and now hosts thousands of shows on a wide variety of topics each month for a large audience of millions of engaged listeners. It provides brands with a powerful platform to reach and engage consumers through interactive audio conversations.
This document provides an overview of Big Listening 101, which involves using social media monitoring tools and morning meetings to track online conversations and identify targets, influencers, and campaign ideas. It discusses why organizations do Big Listening, including to understand audiences, check assumptions, identify patterns of engagement, understand the scale of issues, and set goals. The document also provides examples of keywords to track for different topics and shares charts analyzing mentions of overfishing from 2012 to 2014.
This document discusses how social media can be used effectively for businesses. It recommends starting with listening on social media to understand customers, journalists and influencers. Then it suggests engaging with influencers and sharing valuable content such as images, videos, blogs, and infographics. Developing thought leadership as an expert can help build reputation and awareness through blogging, guest blogging, and publishing opinions on industry trends. The key is using social media to listen first before engaging and sharing content to add value for potential customers.
This document discusses Martini Media, a digital media company that connects brands with affluent consumers. It provides an overview of Martini Media's audience of over 90 million monthly users across the US and Europe with household incomes over $100,000. Martini Media partners with over 1,000 niche publisher sites and uses data from partners to precisely target and measure campaigns. The document outlines Martini Media's solutions for driving brands' success across the marketing funnel from awareness to sales.
2011 09-22-0-pssh show-andtell-dougsuzibilltifpeterSuzi Wong Swint
This document summarizes a Puget Sound Starts Here outreach campaign in Seattle. Key aspects included distributing over 30,000 coasters with the PSSH message to local bars and restaurants, producing 105 t-shirts, and hosting a kick-off event with 350 attendees. Advertising occurred through various online media. The campaign was funded through a grant and partnerships with local businesses. It helped spread awareness of stormwater pollution prevention messaging to over 10,000 unique views online and through spin-off campaigns in other counties.
Leverage Your Brands with E-Commerce and Social MediaJanette Toral
A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
2013 Social Media Tulsa Conference Sponsorship Opportunities Cheryl Lawson
2013 Social Media Tulsa Conference is scheduled. March 14-15. Partner with us to make the third year, the best year. Learn more about Social Media Tulsa, visit http://socialmediatulsa.org
Case Study for Promoting Walk ins in RestaurantsCloud9media
RTC Restaurants India Ltd wanted to promote their party venues for New Year's Eve 2010. They hired Cloud 9 Media to conduct a social media campaign on Facebook. Cloud 9 created a brand messenger character and event group to spread awareness of the venues. They engaged over 100 members in 15 days and confirmed over 70 guests. The campaign reached over 400,000 people via 700 friends and event responses. The low-cost social media campaign was more effective for promotion than traditional advertising.
A workshop on how to make a sustainable living as a filmmaker in today's marketplace, and in light of "free." Good for organizations and other artists, and not just about free, but about how to survive a bad marketplace using new tools. Some new stuff, some old
The document summarizes an ORM report from saidWot about the Topsy Foundation's Cycle Challenge. It provides key metrics like average brand reach of R481.07, cumulative brand reach of R18,280.80, and reputation score of 3.21/5. It analyzes sentiment, media sources, top tweeters, and other statistics. The report examines online conversations around the cycling event and fundraising to help the Topsy Foundation.
This document discusses how Twitter can be used for travel marketing. It provides statistics on travel-related tweets and profiles the active travel audience on Twitter, noting they are more likely to use Twitter throughout their travel journey for planning, inspiration, while traveling, and after trips. The document also discusses how the active audience uses Twitter for travel, mainly through search and following travel brands and influencers. It suggests Twitter provides opportunities for travel brands to engage consumers throughout the travel journey.
5 Ways To Ignite Email Marketing With Social Mediadvanacker
The document discusses 5 ways for companies to ignite their email programs with social media by mapping their social graphs, identifying super fans and advocates in their email lists, creating exclusive offers and messages optimized for sharing, recognizing and rewarding influencers, and measuring and optimizing their earned media efforts. Email was shown to be a top driver of earned referrals compared to Facebook and Twitter, responsible for over 25% of earned referrals according to one company's data.
BrandsEye monitored online conversations about Net Prophet, a South African event featuring innovative thinkers and entrepreneurs, to assess its success and brand longevity. They tracked over 6,000 mentions of Net Prophet across social media and websites in 3 months. On the event day, there were over 3,500 tweets using the event hashtag. This extensive reach had an estimated media value of over R900,000 and exposed the event brand to nearly 7 million people. Speakers like Richard Mulholland and Diana Blake generated the most discussion, while positive sentiment and engagement continued after the event.
Woolworths launched a campaign called "LoveBirds" that generated over 300 conversations in its first week with nearly 70 mentions per day mostly on Twitter. The campaign was widely endorsed by consumers and created new brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions with an estimated advertising value of over R82,000. The consumer response commended Woolworths' reaction, seeing the brand as one that wants to help customers.
Consumers drove 98% of the online conversation about Sax Appeal on Twitter, showing the influence of individuals on social media. While Twitter was dominant platform for discussion, only 3.4% of messages mentioned Sax Appeal's charitable purpose. The event was mostly seen as fun for students rather than its objective of raising money for charity.
Silicon cape (sponsored by Cell C) 2011 - JanBrandsEye
At the first Silicon Cape Initiative event of 2011 Cell C was the main sponsor. This presentation provides some high level data about the event itself.
This document summarizes an analysis of online conversations mentioning "GeekRetreat" from January 1-12, 2011. There were 876 mentions reaching over 1.6 million people, with an estimated advertising value of R379,204. Twitter generated 94.9% of conversations, with @elanlohmann mentioned 91 times. 95.9% of conversations were positive, and negative comments primarily criticized the event as pointless or not diverse. The document recommends increasing press coverage and community participation to expand the event's reach.
BrandsEye - Battle of the Fans (Currie Cup)BrandsEye
Between October 25th and November 1st, over 15 million conversations took place online about the Currie Cup rugby final between the Sharks and Western Province teams. This social media discussion generated an estimated $3.4 million in free advertising for the teams and event. The Sharks received 56% fan support compared to 44% for Western Province, and reached 38% more fans online. The game day saw over 2,000 online conversations, making up 36.1% of the total discussion over the 8 day period. After the game, mentions of the Sharks online outpaced those of Western Province.
BrandsEye: Are communities killing brands?BrandsEye
I was on an interesting ORM panel a couple of weeks ago and I got asked to prepare a 3min presentation/talk on whether I believed communities are killing brands. A fun little presentation on the topic.
The document analyzes social media data from TEDxNairobi event held from March 15-22. It found that the event generated over 1000 mentions across platforms like Twitter and blogs. 58% of conversations occurred on Twitter. Topics discussed included networking (30%), learning (22%), and positive sentiment was expressed in 98% of conversations. 50% of conversations happened before the event, showing effective pre-event marketing. Sponsors were mentioned positively by consumers in 71% of conversations about them, reaching over 1.5 million people.
The document discusses ORM (Object Relational Mapping), different types of insights that can be gained from online data including quantitative and qualitative insights, and strategies for managing crises. It also briefly touches on topics like consumer power, learning systems, honorable business practices, and recommendations for building trust.
The document discusses online reputation management (ORM) and its four key elements: monitor, measure, manage, and maximize. It monitors conversations online through buzz monitoring and mention tracking. Measurement involves qualitative and quantitative metrics to understand reputation, reach, and sentiment. Management creates action plans to positively engage and build relationships. Maximization uses learnings to improve campaigns and make strategic business changes. The overall goal of ORM is to understand one's online reputation and honorably guide conversations to maximize opportunities.
Online reputation management involves monitoring online conversations, measuring sentiment, managing discussions, and maximizing opportunities. It has four elements - monitor by searching online for brand mentions, measure qualitative and quantitative metrics, manage conversations during reputation crises, and maximize opportunities through operational optimization and business strategy changes. Effective ORM requires understanding conversations, engaging stakeholders transparently and resolving issues rapidly to positively impact a brand's reputation and share price over time.
The campaign received over 800 online conversations that were mostly positive. 89% of conversations were from consumers on Twitter and 99.8% of conversations were positive. The campaign generated an estimated advertising value of R270,973.83. BobForGood has maintained a very positive online reputation that has improved throughout the campaign. Sentiment was almost entirely positive which helped set an increasingly positive social norm over time to sustain momentum. Media coverage was effective across various forms of media including press, consumers, and enterprises.
In South Africa saw over 1,500 conversations in a 24 hour period discussing the country. The brand momentum was high at 64 mentions per hour with nearly 100% of conversations occurring on Twitter. The estimated advertising value from the online impressions was around $5,000. Popular tags included the 2010 World Cup, weather, and sports, while crime was mentioned less. Over 1,200 authors contributed to the conversations with one user contributing the most at 43 tweets.
The document summarizes key insights from conversations about the GeekRetreat event in January 2009:
- Over 990 conversations discussed the event positively, with 27 mentions per day on average. The volume of conversation spiked around the event dates and remained high for a week after.
- Sentiment following the event increased in positivity by 42%, showing the community found value in it.
- The vast majority (67%) of conversations discussed the event with mild positivity, while 26% strongly endorsed it and 5% actively praised it.
- Higher influence authors spoke more positively about the brand than less influential authors, meaning positive discussions reached more people.
- 94% of conversation came from consumers
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxEuro Cup 2024 Tickets
The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...Eticketing.co
Euro Cup 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docxEuro Cup 2024 Tickets
Italy are the defending European champs, but after Luciano Spalletti swapped Roberto Mancini last September, they are still taking the cautious first steps of a new era
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Eticketing.co
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfEticketing.co
Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Eticketing.co
UEFA Euro 2024 fans worldwide can book Poland vs Netherlands Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143dpbossdpboss69
Satta BOSS Matka | DpBoss Matka | Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143 · SATTA KING · ➥ SATTA MATKA TIME TEBAL · SATTA KING · ➥ Weekly ...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
2. Put Foot Rally
CONVERSATION MEASURES
VOLUME OTS AVE
8 526 20 659 855 R 4 706 667
MEDIA DISTRIBUTION
CONSUMER ENTERPRISE PRESS
84% 15% 1%
SENTIMENT DISTRIBUTION
≤DOWNPLAY LISTING ≥ENDORSEMENT
0% 79.7% 20.3%
DOMAIN BREAKDOWN
TWITTER FACEBOOK BIZCOMMUNITY OTHER
77% 4.5% 2% 13.5%
3. Volume
The highest volume
of conversation
occurred on the 20th
of June, with 597
mentions. On this
date, teams,
sponsors, and
enterprise sources
discussed the
upcoming start of the
rally.
On average, the Put
Foot Rally was
mentioned 84 times
per day.
Total Volume: 8 526
4. Credibility
DEF: The more people
reached online, the
more credible the
brand‟s conversation is.
An influential source is
deemed as having the
potential to reach
≥ 1 000 people, an
authoritative source
≥ 1 000 000.
SOURCE VOLUME OTS
Ordinary Consumers (≤1000 OTS) 55.3% 750 885
Influential Authors (≥1000 OTS) 44.7% 19 909 000
5. With this credibility breakdown, it can be calculated that the
conversation generated
20 659 885
Opportunities-To-See (OTS) mentions of the Put Foot Rally.
6. This reach equated to an Advert Value Equivalent (AVE) of
R 4 706 667
over the same period. This implies a potential average value per
mention of R 552.
7. Monthly Exposure
Date Volume OTS AVE AVE/mention
11 APR–10 MAY 800 818 295 R 189 989 R 238.5
11 MAY–10 JUNE 1760 3 211 570 R 735 623 R 418
11 JUNE–10 JULY 5834 17 197 635 R 3 912 930 R 670.7
8. Charities: OTS & AVE
Keyword Volume OTS AVE AVE/mention
Project Rhino 980 1 349 870 R 311 071 R 317
Put Foot
Foundation & 608 940 320 R 216 132 R 355
shoe drops
9. Media Origin
DEF: How much each
media source
contributes to a brand‟s
online conversation.
Authors are categorised
as one of the following:
Consumer, Press,
Enterprise
and Directory.
Media Volume Top themes
Participant conversation (preparation;
Consumer 6210
checkpoints; enjoyment) and charities
Enterprise 1095 Daily reports, parties, checkpoints, Project Rhino
Press 83 Travel through Africa, sponsors, team stories
11. Top Contributors: Twitter
Name Twitter Bio Tweets
The road goes on forever and the party never ends...
Put Foot Rally™
Southern Africa · http://www.putfootrally.com 997
@PutFootRally
Mike Sharman Life is short. Play naked | Owner @retroviral | Top 3 likes: 1)Long
212
@mikesharman walks on beach 2)Sunny side up eggs 3)Being small spoon
Like-minded organisations collectively coordinating rhino conservation
Project Rhino KZN
initiatives aimed at eliminating rhino poaching and securing the rhino 204
@ProjectRhinoKZN populations in KZN
Smells like alcohol. Creator of SA’s favourite 2nd best blog. LUNCH
Nash
MEETINGS OR NOTHING. Doesn't listen to voicemail. Hasn't read 192
@bangersandnash the mail. Can sell brands.
Travel writer & social media marauder @GetawayMagazine.
Tyson Jopson
Recovering caveman who wishes alphabet soup also came with 183
@TysonJopson commas. #PutFootRally media dude
4 Durbanites hitting the African road in a MINI Countryman on the Put
Shake and Bake Crew
Foot Rally 2012 to save the rhino and put shoes on feet! 169
@ShakeBakeCrew #MINIputsfoot
12. Top Influencers: Twitter
Name Twitter Bio Tweets AVE
@DJFreshSA Held up to a Mirror Ball at Birth! * DJ-ing since 1986.
DJ Fresh (Big Dawg) * Radio since 1992. * I have only just begun! * I'LL 1 R 45 008
231 006 followers HOUSE U! * ps. i DO Sleep.
@F1sasha Supersport F1 Presenter Gearz radio with
sasha martinengo www.ballz.co.za Ferrari/Maserati PRO for SA 1 R 7 883
41 893 followers sasha.martinengo@ferrari.co.za
@BobSkinstad I am a retired pro rugby player turned broadcaster,
Bob Skinstad happy hubby and dad, and keen outdoor and general 79 R 622 718
55 376 followers sports fan ! This stream is my own.
Power to the Tweeple - Welcome to the home of
@Vodacom
#VodacomQuiz and #AirtimeAsseblief. Follow for
Vodacom 5 R 39 413
news & giveaways. Service headaches? Chat to Dr.
40 234 followers
@Vodacom111
We're a proudly South African retailer dedicated to
@WOOLWORTHS_SA
bringing you quality, style & value for the last 80
Woolworths SA 2 R 4 515
years. Chat to us on Twitter - 9am to 5pm, Mon to
32 887 followers
Fri.
13. Sentiment
DEF: The sentiment of
each mention is
measured on a scale
from -5 (Anger) to +5
(Celebration) and is
represented here by the
monthly total of each.
Sentiment Volume Top themes
Negative 0 N/A
Neutral 6 963 Retweets, „day‟, Africa, „team‟, Project Rhino
Positive 1762 „Awesome‟, „epic‟, Malawi, lake, „thanks‟, Africa
14. Top Themes
The above word cloud indicates the top themes in the last month by means of
word size. “Putfootrally” and “@putfootrally” have been omitted from the word
cloud for better insight into what was said.
16. Observations
• There has been a steady volume of conversation relating to the
Put Foot Rally from April onwards, gradually increasing as the
Rally date grew nearer.
• There was no negative conversation: all mentions were positive
or neutral. Of these neutral mentions, many contained implicit
endorsement of the Put Foot Rally.
• Official Put Foot Rally accounts, as well as prominent sponsors
such as MINI, were classified as Enterprise. Companies
sponsoring teams and the teams themselves contributed a
significant volume of consumer mentions.
17. Observations
• The Put Foot Rally charity and The Rhino Project received a fair
amount of engagement – the majority from less credible sources
(1000 followers or less), but the conversation volume created
Opportunities to See these topics.
• Although some very credible sources engaged with the brand,
many of them tweeted only once. Reaching out to these sources
and encouraging them to engage further could yield even greater
reach for the Rally and associated campaigns.
• Engagement from press sources was relatively low: the
conversation took place primarily in the Social Media sphere,
and on blogs and websites.
19. Definitions
Opportunity-To-See (OTS) Advert Value Equivalent (AVE):
OTS reflects the number of people who would have had the AVE offers a monetary value of the earned
opportunity to see a mention. A tweet from a user with conversation. The aim behind the AVE measure is to
8 000 followers would account for 8 000 in the total OTS of capture what a company would have paid to expose
the conversation. This does not account for the possibility their brand to the number of people reached by the
that the mention June not have been seen by the user in conversation.
their Twitter feed.
Media Distribution:
How much each media source contributes to your brand‟s online conversation. Each mention falls under one of the
following categories:
Consumer - all consumer-generated media
Press - content from publishing houses
Directory - websites providing company listings
Enterprise - your company, content your company paid for, any sources who could gain value from talking about the
brand (partners etc.)
20. Definitions
Sentiment Distribution:
The exact opinion and feeling towards a brand scored according to a 10-point scale:
5 (Celebration) - the highest form of brand endorsement and brand loyalty (very rare)
4 (Acclamation) - when a brand is endorsed and very highly commended
3 (Praise) – when a brand is recognized very positively
2 (Endorsement) – encouraging other readers to use the brand
1 (Listing) – neutral mention of a brand.
-1 (Downplay) - mildly negative sentiment about a brand.
-2 (Concern) – distress/worry about a brand
-3 (Rebuke) – disgust towards a brand
-4 (Anger) - resentment towards a brand
-5 (Emergency) - severe threat to the brand or the community‟s safety