Woolworths lovebirds summary [awards]-1
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Woolworths launched a "LoveBirds" campaign that generated over 300 conversations in its first week with nearly 70 mentions per day on social media, mostly on Twitter. The campaign was well-received by consumers and created brand evangelists, successfully averting a potential reputation crisis and generating over 400,000 impressions. The press response applauded Woolworths' reaction to directly guide the positive conversation.
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