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Heavy chef
The document discusses ORM (Object Relational Mapping), different types of insights that can be gained from online data including quantitative and qualitative insights, and strategies for managing crises. It also briefly touches on topics like consumer power, learning systems, honorable business practices, and recommendations for building trust.
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Heavy chef
- 1. t An ORMDiscussion
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- 5. Restricted Complete VS.MusoGuide.com and WikiMedia CC
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- 10. Insight - Quantitative:Complicated reporting can be built based on critia in order to meet a specific question such as: How do high credibility consumer feel towards the brand? Report type > Report criteria >
- 11. Insight – Quantitative(Cont.): This results in a visual graph which represents the distribution of conversation taking place online. From this it can be further explored.
- 12. Insight – Qualitative:From this it can be further explored to look at what themes were driving the negativity.
- 13. Insight – Qualitative:From this we can further explore it and explore the underlying conversations driving the themes. Operational Stimulus Effect
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- 15. Me Fred TheBusiness Initiators Influencers Plebs
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- 23. “ 78% ofpeople trust the recommendations of others” -Nielson “Trust in Advertising” Report
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- 26. Further Reading: WikinomicsClue Train Manefesto Clay Shirkey – TED talks
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- 36. * Apologiesif this means something else… My Japanese is lacking.
- 37. With honour trustis implicit.
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- 43. The action plan# 1 – Listen and understand
- 44. The action plan# 2 – Get off your high horse
- 45. The action plan# 3 – Be empathetic (truly)
- 46. The action plan# 4 – Be honest
- 47. The action plan# 5 – Keep it offline (initially)
- 48. The action plan# 6 – Be quick and nimble
- 49. The action plan# 7 – Be true to your brand
- 50. The action plan# 8 – You don’t always need to engage
- 51. The action plan# 9 – Under promise and over deliver (critical!)
- 52. The action plan# 10 – Open channels for future relationships
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Editor's Notes
- #3 BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
- #4 BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
- #5 BrandsEye is a world class online reputation management service, which has been consistently ranked within the top 10 ORM services internationally.
- #6 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #7 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #8 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #9 Analytics image…
- #10 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #22 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #23 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #27 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #28 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #29 Citizen Journalism is alive and kicking…
- #30 Citizen Journalism is alive and kicking…
- #32 Citizen Journalism is alive and kicking…
- #33 Citizen Journalism is alive and kicking…
- #34 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #39 Longing – Edelman 2010, trust and transparency…
- #40 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.
- #43 We are proud to be born and bred in South Africa, with offices in Cape Town, Joburg and London. We also have a partner network which spans 23 countries. Over and above our partner network of advertising, branding and marketing agencies, we have hundreds of clients across most industries as well as some top public figures who’s reputations we assist on an ongoing basis. Being the first ORM service in Africa has meant that our product is leaps and bounds ahead of any other competitor products – we know this because we monitor them. That said, each tool does something slightly different, our core focus is on providing in-depth, actionable insights into all elements of a business.