Social Dimension Cultural Changes

1. INTERCULTURAL
COMMUNICATION

2. Introduction
 The world today is characterized by an ever
growing number of contacts resulting in
communication between people with different
linguistic and cultural backgrounds. This
communication takes place because of
contacts with the areas of business, military
cooperation, science, education, mass media,
entertainment, tourism but also because of
immigration brought about by labor shortage
or political conflicts.

3. Introduction
 In all of these contacts, there is
communication which needs to be as
constructive as possible, without
misunderstandings and breakdowns. It is our
belief that problems in communication can be
resolved through research on the nature of
linguistic and cultural similarities and
differences.

4. Introduction
There is therefore a need to
explain the manner in which
intercultural communication skills
enable greater effectiveness in
personal and professional life, in
a globalized and technologized
social context.

5. What is Intercultural Communication?
 Intercultural communication…
 refers to the effective communication
between people, workers and people of
different cultural backgrounds.
 refers to communication between people
whose cultural perceptions and symbol
systems re distinct enough to alter the
communication event.

6. What is Intercultural Communication?
 Intercultural communication…
 an academic field of study which seeks to
understand how people from different countries
and culture behave and communicate and
perceive the world around them.
 the interpersonal interaction between members
of different groups which differ from each other
in respect of the knowledge shared by their
members and in respect of their linguistic forms
of symbolic behavior.

7. Elements of Intercultural Communication?
 There are four elements of intercultural
communication. They are:
1. Perceptions: beliefs, values, attitudes, world views,
social organization
2. Verbal Processes: the ways in which cultures
employ symbols to portray things and experiences
3. Nonverbal Processes: shared thoughts and feelings
of bodily behavior, time and space
4. Contextual Elements: business, education and
health care, tourism and personal relationships.

8. Why do we study Intercultural Communication?
 There are several reasons why we study
intercultural communication, such as:
1. Increase self-awareness
One of the more important reasons for studying
intercultural communication is that it increases
our awareness of our own culture – our cultural
identity and cultural background. It helps us to
avoid ethnocentrism – a tendency to think that
our culture is superior to other cultures.

9. Why do we study Intercultural Communication?
 There are several reasons why we study
intercultural communication, such as:
2. Demographic Changes
The constant demographic shifts that countries
and communities experience result to more
immigrants, refugees and undocumented
individuals

10. Why do we study Intercultural Communication?
 There are several reasons why we study
intercultural communication, such as:
3. Workplace and Economic Globalization
To compete effectively in a global market we
must understand how business and cultural
practices are conducted in other countries.

11. Why do we study Intercultural Communication?
 There are several reasons why we study
intercultural communication, such as:
4. Creative Problem Solving
According to research, we learn from people
who are different than us from those who are
similar to us.

12. Why do we study Intercultural Communication?
 There are several reasons why we study
intercultural communication, such as:
5. Global and Intrapersonal Peace Respect is
fundamental to peace, global and interpersonal.
If we are at peace with ourselves, we will hold
more compassion and caring for others around
us.

13. Importance of Intercultural Communication in
Education
 Education relies on effective interaction between
teachers and learners. Intercultural
communication has become important because
the schools are becoming more diverse culturally.
 Roux argued that successful educators are
effective communicators and thus culturally
competent in cross-cultural encounters. Teachers
should therefore be sensitive to the potentially
problematic outcomes of intercultural
communications in the culturally diverse class.

14. Importance of Intercultural Communication in
Education
 Communication can be a useful source of
intercultural knowledge and mutual enrichment
between culturally diverse students if managed
proactively by the teacher. Otherwise,
communication could be a source of frustration,
misapprehension, intercultural conflict and
ultimately school failure.

15. Importance of Intercultural Communication in
Education
 Linds, in his paper, states that successful
communication is a prerequisite of effective
transfer of knowledge in schools. A rich
repertoire of verbal and nonverbal behaviors
appropriate to the intercultural situation as well
as effective capabilities to react sensitively to
fellow communicators from other cultures is a
necessity in education.