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Teleclasses: marktpotentieelvoorstudenten en docenten in Vlaanderen? Laurence Hauttekeete - Tom Evens (IBBT-MICT-UGent) laurence.hauttekeete@ugent.be
2 Doelstelling Uitgangspunt: succesvolle toepassing in sterke mate afhankelijk van positieve Gebruikerservaring Gebruikersmotivatie   Inschatting adoptiepotentieel Studenten Docenten  Inzicht in attitudes, verwachtingen en huidige praktijken (bovenop observaties)
3 Data collectie Korte vragenlijst (11 vragen), NED, online # rollen  # versies  # URLs Medewerking dienst interne communicatie UGent (mail) UHasselt (mail) KULeuven (dagkrant) VUB Respons steekproef Studenten (N = 3302) Docenten (N = 268)
4 PSAP: een recente visie op de  tweevoudige adoptiecurve PULL :  PUSH/ Mass Market  PULL Ad option I nnovation  D isliker s Productmaturiteit & risicoaversie E arly  E arly  Late  Innovator s Laggards A dopters Majority Majority Kerneigenschappen: ,[object Object]
Potentiële markt is niet noodzakelijk 100% omdat laggards waarschijnlijk geen aankoop overwegen,[object Object]
6 Steekproef (2)
7 Leermethoden (1)
8 Educatieve materialen
9 Adoptiepotentieel (1) Gebruik nieuwe media & ICT (PSAP 1) Geschikt om te doceren (PSAP 2) Interesse om te gebruiken? (PSAP 3)
10 Adoptiepotentieel (2)
11 Adoptiepotentieel (3)
12 Adoptersegmenten
13 Attitudes (1) Innovators + earlyadopters = EA Early majority = M Late majority + laggards = OP
14 Attitudes (2) Innovators + earlyadopters = EA Early majority = M Late majority + laggards = OP
15 Telepresence (1)
16 Succesfactoren
17 Conclusies Enthousiasme!  Docenten ietwat positiever Hoog martkpotentieel (6.6% I + 46.2% EA) Belang ‘experiencetelepresence’ controlefactoren (docenten)  concentratie & realisme (studenten) Belang ‘successtelepresence’  gebruiksgemak (docenten) motivatie (studenten)  Performantie systeem

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Apollon - 22/5/12 - 11:30 - Local SME's - Innovating Across borders
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Apollon - 22/5/12 - 09:00 - User-driven Open Innovation Ecosystems
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Gebruikersinzichten - Laurence Hauttekeete (IBBT-MICT-UGent), Lizzy Bleumers (IBBT-SMIT-VUB), Jan-Henk Annema– (IBBT-CUO-KU Leuven)