The document discusses how recruiter branding can be an important element of an employer's branding strategy. It notes that job seekers want to connect with people, not just companies, and research companies extensively online. An effective recruiter brand can bridge this gap by putting a human face to the recruiting process and company culture through sharing recruiters' expertise, stories, and proving their experience. This helps reinforce company messaging and provides transparency and opportunities for personal relationships with job candidates.

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Recruiter Branding: The Newest Element
of Your Employer Branding Strategy
JT O’Donnell
Founder & CEO
CAREEREALISM
@jtodonnell

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Today's
sophisticated job
seekers want to
connect with a
person, not a
company

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• 89% are looking for a job this year
• 94% would find it helpful to have a
Recruiter Directory
• 33% said that the hardest thing to find during
a job search is the contact info
• 22% said the hardest thing to find was
insight into the company culture
What do they want
to know?
Source:

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Job Seekers are Consumers!

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• 81% research your company
• 100% expect a dedicated careers page on
your website
• 64% expect a basic Glassdoor profile
• 26% expect an enhanced Glassdoor profile
What do they expect?
Source:

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A Recruiter Brand Bridges the Gap

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What does it offer?
• Proof of your recruiting
experience
• Authenticity & transparency in
the recruiting process
• The opportunity for a personal
relationship

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Develop Your Recruiter Brand

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How can it help?
• Reinforce your messaging
• Tell your story
• Share your expertise

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Harold Mellor

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JT O’Donnell
Founder & CEO
CAREEREALISM
@jtodonnell
Questions? #AskGDSummit