The document discusses comics textual analysis and audiences. It covers key topics for analyzing comics like palette, design, layout, representation, narrative, audience and genre. It also discusses intended audiences, how comics attract audiences and potential uses/gratifications. The document then covers regulation of comics through the Comics Code Authority and details parts of the 1954 Comics Code regarding depictions of crime, violence and sexuality. Finally, it briefly introduces some major comic book institutions like DC Comics, Marvel Comics and D.C. Thomson & Co.