This document discusses augmented reality (AR) and its applications. It introduces AR, how it integrates digital information into the real world by blending new information into existing images seen through mobile device apps or web browsers. It then analyzes the advantages and disadvantages of AR, and explores its popularity and future development in Hong Kong based on an online survey. The survey found that while AR applications in entertainment and education are seen as most useful, its current use is still relatively low in Hong Kong, used on average once a month by most. However, most respondents were confident in AR's future development. The document concludes that AR is expected to become more popular while focusing on entertainment and education applications in Hong Kong.

1. Augmented Reality &
Our Life
Group 6
13210106 Lam Hoi Ching, Denise
15250075 Liu Wenya
15226778 QIAN Yinxiao, Silver

2. Project topic and objectives
● Our topic:
Augmented Reality 擴增實境
● Project objectives:
○ To introduce the background information
of AR
○ To analyse the advantages and disadvantages
of AR
○ To explore the popularity and future
development of AR in Hong Kong

3. About Augmented reality

4. ● the integration of digital
information
● an existing picture and blends
new information into it
● written in special 3D augmented
reality programs
● user must download a software
application like app / browser
plug-in
● built in Flash / Shockwave
● require a webcam program
Introduction

5. ● A new sphere has formed known as
‘The Virtual Sphere’.
● Personal Experience
● Privacy problem between users and AR
- accessible to complete strangers
● AR mixed digital information in real life
- people may overly rely on digital
products

6. Mind map
● URL: https://mm.tt/583812025?t=H6x7Y8sfWb

7. Mind map
Augmented reality & our life
Technology principle
Main features
Form
Application
History
About our life

8. Video edited by us

9. Online survey
● URL:https://docs.google.com/forms/d/1o5h3ASt3w9rJDAX_k
QEELbcSxb370F-LgrSEcmvrrUE/viewform

10. Online survey
● Consists of 3 parts
● Contains pictures, 13 questions including multiple
choices and checkboxes questions
● 32 valid responses were received

11. Survey analysis
● Focuses on the popularity and future development of AR
technology in Hong Kong
● Questions concerning AR popularity: Q5 and 7

12. Survey analysis
Q5: Which of the following application(s) of Augmented
Reality have you experienced?
● 19% used smartphone barcode scanners
● 15% experienced sports scores on TV during a match

13. Survey analysis
● Only 5% experienced AR anatomical models
● Only 4% used AR for vein visualization

14. Survey analysis
Q7: How often did you use AR products/applications in 2014
on average?

15. Survey analysis
Q7: How often did you use AR products/applications in 2014
on average?
● 2 respondents (6.25%) had never used them
● Half of them (50%) used them once a month
● Only 1 respondent (3.125%) used the products every day

16. Survey analysis
● Questions concerning AR future development: Q9
and 10
● The majority of them (81%) were confident
● Only 19% thought AR development would remain
immature

17. Survey analysis
Q10: Which area(s) of Augmented Reality applications do you find
useful?
● 66%: AR would be useful in entertainment
● 56%: AR would be useful in education

18. Survey analysis

19. Conclusion
➔ Although AR has many advantages, we should
not underestimate its limitations
➔ AR is expected to become more popular
➔ Future development of AR in HK can focus more
on entertainment and education

20. Job distribution list
Task Person(s) in charge
PowerPoint
Lam Hoi Ching Denise
Liu Wenya
Qian Yinxiao Silver
Prezi
Lam Hoi Ching Denise
Liu Wenya
Qian Yinxiao Silver
Video Editing Qian Yinxiao Silver
Mind Map Liu Wenya
Survey design and analysis Lam Hoi Ching Denise

21. References
1. Definition: augmented reality (AR)
http://whatis.techtarget.com/definition/augmented-reality-AR
2. In-screen sports graphics
http://www.domusweb.it/en/design/2012/06/25/in-screen-sports-
graphics.html
3. Augmented reality ethical shopping assistant concept
http://jcux.co.uk/posts/augmented_reality_productscanner.html
4. Augmented Reality on Mobile Devices: Advancing Globally Accessible
Anatomical Education
http://www.nishantjain.com/medical-virtual-reality.html
5. Touring The Future With Texas Instruments
http://makezine.com/2012/06/27/innovate-the-future-with-texas-
instruments/

22. Thank you!