This document discusses HIV/AIDS, noting that it can infect anyone regardless of demographics. It targets 18-24 year olds as they engage in risky sexual behaviors but do not consider the risk of HIV. The document provides statistics on HIV diagnoses by age and discusses challenges to preventing spread among 18-24 year olds, including stigma and not taking testing seriously. It proposes using social media, popular TV shows, and targeting messaging at college campuses and nightclubs to encourage HIV prevention for this group.

1. Mike Chatila Jalisa Jefferson Kara Joseph
Jeanette Miller Luan Chang

2. • Targets anyone regardless of their demographic,
psychographics or social standing.
• Attacks and destroys essential immune fighting cells
• Makes more copies of itself spreading rapidly if
untreated
• Leaves the body susceptible to common colds that
may be deadly

3. • 50,000 people infected each year
• Currently 25 to 34 year old lead diagnosis rate
• Followed by 18-24 year olds
• male-to-male sexual contact 63%
• Large portion African Americans and Hispanic (MSM)

4. Age (Years)
Estimated Number of Diagnoses of HIV Infection, 2011
Under 13
192
Ages 13-14
53
Ages 15-19
2,240
Ages 20-24
8,054
Ages 25-29
7,484
Ages 30-34
6,209
Ages 35-39
5,285
Ages 40-44
5,753
Ages 45-49
5,564
Ages 50-54
3,951
Ages 55-59
2,312
Ages 60-64
1,229
Ages 65 or older
948
Diagnoses of HIV

5. • College aged young adults
• 18 to 24 year olds
• Those who engage in sexual behaviors without considering
the risk of HIV and are skeptical about getting tested
• Secondary target audience: parents
• Are more inclined to take action and get involved with the
campaign
• Financial support

6. • To believe that HIV is a valid risk of sexual activity
and take steps to prevent it and get tested for it on
a regular basis, as to not spread the virus.
• To encourage friends to get tested and be
proactive about preventing HIV

7. • The “it could never happen to me” mentality
• Laziness concerning getting tested
• Not wanting to face the consequences if they do
have it
• Embarrassment of discussing HIV with a sexual
partner

8. • If you perform HIV prevention methods including
HIV testing and counseling, condom use, family
planning and sex education you will not be as
exposed to the virus as if you did not take these
steps.
• If we can talk openly with our peers and sexual
partners about HIV it will remove the fearful
stigmas towards it.

9. By arming yourself with knowledge about HIV and
preventative/testing methods you will substantially
reduce your risk as well as reduce risk for others.

10. Encouraging, but also showing the negative
consequences of not taking action.

11. • Replicate the behaviors of others in order to
survive
• Rewards and punishments
• Repeating negative actions and beliefs

12. • The “millennial”
• The “God-Complex”
• Break down social barriers earlier
• Seminars

13. • Curriculum of those aged 18 to 24 and younger
• Social Media
• Facebook
• Social media analytics like SAS can help to track
the reactions to posts about HIV
and its’ prevention.
• Search Engine Optimization
• Radio
• Television
• Print Ads

14. • Curriculum of those aged 18 to 24 and younger
• Social Media
• Facebook
• Social media analytics like SAS can help to track
the reactions to posts about HIV
and its’ prevention.
• Search Engine Optimization
• Radio
• Television
• Print Ads

15. • Incorporated into storylines of popular TV. Shows
• Billboards
• Instagram
• Hulu
• Pandora

16. • College Campuses
• Night clubs and bars
• Joining up with youtube to make motivational video to
encourage preventative methods

17. • Have to make the message relevant and applicable to
young adults
• Find fun and interactive ways to get the message across
• Don’t continue the same old methods that don’t excite
youth