SlideShare a Scribd company logo
Date
Build Memorable Moments
Presentation By
Prakash Panangala
(Director and Group CMO)
09 April 2014
CAT
Date
Build Memorable Moments
Date
Build Memorable Moments
As FAITHFUL as aDOG
As STRONG as anOX
As SLIPPERY as anEEL
As as a CATCURIOUS
Date
Build Memorable Moments
What is
CAT?
Date
Build Memorable Moments
Date
Build Memorable Moments
Does Curiosity Kill
The CAT?
Date
Build Memorable Moments
Date
Build Memorable Moments
Date
Build Memorable Moments
Neanderthal Man Wondered;
Whether living in a group would kee
the predators at bay?
Result: Stone Age came into existence
Date
Build Memorable Moments
Date
Build Memorable Moments
e Age man paused and thought;
here any way we can make food avail
ead of going on risky hunting expedit
ult: Agricultural age came into existe
Date
Build Memorable Moments
Date
Build Memorable Moments
mebody quizzed himself;
hether steam lifting the lid Can be
rnessed for enhancing productivity
esult: Industrial age
Date
Build Memorable Moments
Date
Build Memorable Moments
le wondered, instead of pursuing var
s at a superficial level,
worthwhile to study a particular
ect at a more deeper level?
lt: Knowledge Age came into existe
Date
Build Memorable Moments
Date
Build Memorable Moments
omebody else questioned ;
an we have the world in our palm ?
esult: Intelligence Age came into existen
Date
Build Memorable Moments
Date
Build Memorable Moments
ontinuing Further Man wondered;
an we assign some of our Cognitive skills
o machine?
esult: Robots came into existence
Date
Build Memorable Moments
Date
Build Memorable Moments
s pausing, wondering, quizzing
challenging the norm are the essent
uisites for Creativity and innovation
Date
Build Memorable Moments
Date
Build Memorable Moments
hat are the challenges that prevent
r mental bulb from Glowing?
Date
Build Memorable Moments
Date
Build Memorable Moments
Doubts
Distractions
Date
Build Memorable Moments
Date
Build Memorable Moments
Staying in the Comfort Zone
Date
Build Memorable Moments
40K ought to be enough for anybody
- Bill Gates, Microsoft 1981
here is no need for any individual
have a computer in his home.
- Ken Olson, 1977
Date
Build Memorable Moments
We’re selling about five
pacemakers
a month now;
I think we’ve saturated the
market.
- Earl Bakken.
Date
Build Memorable Moments
Date
Build Memorable Moments
Fear of Crucifixion
Date
Build Memorable Moments
Date
Build Memorable Moments
Negative Energy
Date
Build Memorable Moments
Date
Build Memorable Moments
CAT has Nine Lives
Date
Build Memorable Moments
Date
Build Memorable Moments
Friendly Environment
LIFE-1
Date
Build Memorable Moments
Date
Build Memorable Moments
Be thoroughly prepared
LIFE-2
Date
Build Memorable Moments
Date
Build Memorable Moments
nvest in what you carry with you
LIFE-2
Date
Build Memorable Moments
Date
Build Memorable Moments
Shift the Paradigm
LIFE-3
Date
Build Memorable Moments
Date
Build Memorable Moments
Give a Strategic Break
FE-4- PHYSICAL PROVOCAT
Date
Build Memorable Moments
Date
Build Memorable Moments
Brainstorming
IFE-5- SOCIAL PROVOCATIO
Date
Build Memorable Moments
Date
Build Memorable Moments
LIFE-5
The Medici Effect
Date
Build Memorable Moments
Date
Build Memorable Moments
Life-5
Earl Bakken and Pace Maker
Date
Build Memorable Moments
Date
Build Memorable Moments
Life-6
Intellectual provocation
Date
Build Memorable Moments
Date
Build Memorable Moments
LIFE-6
LATERAL THINKING
Date
Build Memorable Moments
Date
Build Memorable Moments
LIFE-7
Learning from Failures
Date
Build Memorable Moments
Date
Build Memorable Moments
LIFE-7
nderstand the learning curv
age is not the absence of fear
age is taking action in spite of
Date
Build Memorable Moments
Date
Build Memorable Moments
LIFE-8
Fail Early And Fail Well
Rapid Prototyping
Date
Build Memorable Moments
Date
Build Memorable Moments
LIFE-9
Tap into natural Energy
Date
Build Memorable Moments
Recap
Challenges:
1)Doubts
2)Standard Way
3)Fear of Failure
4) Leadership
Date
Build Memorable Moments
9 Lives
1) Friendly Environment
2) Preparation
3) Innovation is not Normal
4) Physical Provocation
5) Social Provocation
6) Intellectual Provocation
7) Embracing Failure
8) Fail Early and Fail Well
9) Create Positive Energy
Date
Build Memorable Moments
Creative Attitude
Thinking
Date
Build Memorable Moments
Thank
You

More Related Content

Similar to CAT

STIMA Congress 2015: Peter Fisk (Genius Works)
STIMA Congress 2015: Peter Fisk (Genius Works)STIMA Congress 2015: Peter Fisk (Genius Works)
STIMA Congress 2015: Peter Fisk (Genius Works)
BAM - Belgian Association of Marketing
 
Anmol - My Brother & an Entrepreneur
Anmol - My Brother & an EntrepreneurAnmol - My Brother & an Entrepreneur
Anmol - My Brother & an Entrepreneur
Puneet Jaggi
 
Inquiry learning: the critical role of the well resourced library
Inquiry learning: the critical role of the well resourced libraryInquiry learning: the critical role of the well resourced library
Inquiry learning: the critical role of the well resourced library
Australian School Library Association
 
Rock star biz
Rock star bizRock star biz
Rock star biz
soulequity
 
Making the Transformation Irresistible
Making the Transformation IrresistibleMaking the Transformation Irresistible
Making the Transformation Irresistible
Andy Sontag
 
Companies tag lines
Companies tag linesCompanies tag lines
Companies tag lines
Rashi Joshi
 
Video Games and The Future of Entrepreneurship in Nigeria By Feyi Fawehinmi
Video Games and The Future of Entrepreneurship in Nigeria By Feyi FawehinmiVideo Games and The Future of Entrepreneurship in Nigeria By Feyi Fawehinmi
Video Games and The Future of Entrepreneurship in Nigeria By Feyi Fawehinmi
Perkins Abaje
 

Similar to CAT (7)

STIMA Congress 2015: Peter Fisk (Genius Works)
STIMA Congress 2015: Peter Fisk (Genius Works)STIMA Congress 2015: Peter Fisk (Genius Works)
STIMA Congress 2015: Peter Fisk (Genius Works)
 
Anmol - My Brother & an Entrepreneur
Anmol - My Brother & an EntrepreneurAnmol - My Brother & an Entrepreneur
Anmol - My Brother & an Entrepreneur
 
Inquiry learning: the critical role of the well resourced library
Inquiry learning: the critical role of the well resourced libraryInquiry learning: the critical role of the well resourced library
Inquiry learning: the critical role of the well resourced library
 
Rock star biz
Rock star bizRock star biz
Rock star biz
 
Making the Transformation Irresistible
Making the Transformation IrresistibleMaking the Transformation Irresistible
Making the Transformation Irresistible
 
Companies tag lines
Companies tag linesCompanies tag lines
Companies tag lines
 
Video Games and The Future of Entrepreneurship in Nigeria By Feyi Fawehinmi
Video Games and The Future of Entrepreneurship in Nigeria By Feyi FawehinmiVideo Games and The Future of Entrepreneurship in Nigeria By Feyi Fawehinmi
Video Games and The Future of Entrepreneurship in Nigeria By Feyi Fawehinmi
 

CAT