Game Zone 12 is a gaming company based in Hoddesdon, UK that aims to encourage educational gaming for younger audiences aged 6-12. It chose Hoddesdon as its base to create local jobs and benefit the community, and it is also near London with good transport. The company name represents an area of gaming, and its slogan "Exploding the Limits of Gaming" is meant to interest younger generations by exaggerating and sounding like an exciting game. Its target audience is children who would enjoy games with storylines to encourage reading in a fun way. The company considered two colorful logo designs that stand out and portray a professional image.

1. Presenting …

2. GAME
ZONE 12
E X P L O D I N G T H E L I M I T S O F G A M I N G .

3. OUR LOCATION

4. WE’RE BASED IN
HODDESDON
BECAUSE IT HAS
A COMMUNITY

5. WHY HOODESDON?
MY COMPANY IS BASED IN
HODDESDON TO CREATE JOBS FOR A
LOCAL COMMUNITY. IT IS ALSO NEAR
THE CAPITAL WITH A QUICK
TRANSPORT SYSTEM TO THE BOOMING
CAPITAL.

6. OUR NAME

7. I have chosen our name
because it represents an
area of gamming. It’s in
the name – Game (playing)
Zone (Area)

8. OUR SLOGAN

9. WE’VE CHOSEN…

10. EXPLODING THE
LIMITS OF
GAMING

11. OUR SLOGAN
It interests a younger generation as it is
exaggerated and sounds like a game from
the use of ‘Exploding’. It also makes it seem
as if it’s the best possible gaming system out
there as it beats all of the other gaming
systems, as it says in the slogan.

12. TARGET
AUDIENCE

13. TARGET AUDIENCE
Our target audience is mainly children from 6 to
12. We have games that would encourage
reading because it will have a storyline but is very
fun and enjoyable to play. Not all games
produced by GZ12 will have a storyline and so will
not be for just that particular age group.

14. POSSIBLE
LOGO’S

15. L OGO 1
This is basically the name in a
very colourful and qwerty way.

16. L OGO 2
I like this because it is colourful,
stands out. Looks attractive and
appealing and portrays like a
professional gaming company

18. COLOURS

19. OUR COLOURS HAVE
BEEN SPECIALLY
SELECTED TO ATTRACT
A YOUNGER
GENERATION

20. A bright red
and blue
toned down by
a pale yellow.

21. OUR AIM

22. OUR AIM IS TO
ENCOURAGE
EDUCATIONAL GAMING
FOR A YOUNGER
GENERATION.

24. End of slide show, click to exit.