Here are the key streams available on Toozla: - Global streams including Wikistream, weather forecast, global chat - Local audio walking tours across various cities in Europe and elsewhere - Additional streams planned for shopping, news, transportation assistance, and location-based information

1. TOOZLA
Location Based Service

2. 2
Mobile & travel
• Travel means
to be mobile
• Each modern
traveler is
equipped with
photo camera
and mobile
phone
Prepared for ITB Berlin

3. 3
Tourists get social and mobile
• Social media and mobile technology will
dramatically change the face of the
tourism industry in future. Holiday tips from
friends worldwide, interactive bookings
and mobile travel guides at the
destination will become the norm in years
to come…
– ITB World Travel Trends Report 2010/2011
• http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-
berlin/pdf/Publikationen/worldttr_2010_2011.pdf
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4. 4
Europe – Mobile travel applications
• Following the success of the iPhone,
smartphones are revolutionising the travel
industry thanks to geo-localisation
services based on GPS technology
• Smartphone penetration is expected to
reach 92% in Europe by 2014 (…)
– WTM Global Trends Report 2010
• http://www.wtmlondon.com/files/wtm2010_global_trends_report.pdf
Prepared for ITB Berlin

5. 5
Smartphone platforms
Platform WW Russia
• Platform share varies share share
by country Symbian 37.6 34.0
• Worldwide share in
Android 22.7 5.6
2010 is shown on the
right iOS 15.7 10.4
• 72% YoY growth
Research In Motion 16.0 0.1
– http://www.gartner.com/it/page
.jsp?id=1543014
– Smartmarketing* (RU) – Microsoft Windows 4.2 50.0
expert data Mobile
Other OS 3.8 0.5
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App stores
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7. 7
Nokia
• 175 million Nokia Symbian devices
• 45 million active Nokia touch screen
smartphone users
• Java apps for approximately 500 million
devices
• http://www.forum.nokia.com/Distribute/Ovi_Store_statistics.xhtml
Prepared for ITB Berlin

8. 8
Mobile internet usage
• Mobile Internet user count grew up to 500M in 2010
• This count will reach 1B in 2011
– Approx 400M of them will be concentrated in Asia, 200M in North
America and 200M in Europe.
• Traffic 3 times increased during 2010
• In Russia only, user count will reach 26M
• Share of regular mobile internet users by country (of country
population) :
– Sweden – 28%
– UK – 24%
– USA – 20%
– China – 13%
– Russia – 9%
– Average World – 16%
– According to research of Ericsson and J’son & Partners, 2011
Prepared for ITB Berlin

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Mobile networks in Russia
• Major players:
– Beeline, MegaFon, Mobile Telesystems
(MTS), TELE2 Russsia
• 140% penetration rate, 190% in Moscow
• Roaming rates extremely high even within
country
• GPRS rates are relatively low
– 7 Rub/Meg ~0.18 Eurocent
Prepared for ITB Berlin

10. 10
Mobile internet consumption in Russia
• 22 Million Russians (i.e. 18% of the total
population) go to Internet from a mobile
device (at least 1 time per month)
• Reasons to use Internet:
– 45% quick information search
– 36% social networks
– 29% music download/listening
Prepared for ITB Berlin

11. 11
Mobile issues when travel abroad
yes Do you use virtual
Is there roaming
no number?
in your tariff?
no yes no
To change tariff? To use native SIM?
yes
yes
no Purchase travel SIM?
no
Purchase local SIM? High
Universal cost of data
yes
number
Low cost
Operator? of data
No phone = Tariff?
no problem Where to buy? Prepared for ITB Berlin
Total relax

12. 12
Comfort travelling
• Do not depend on other people
• Do not worry about situations
• To be guided/secured if necessary
• To get notifications, alarms depending on
schedule or wish
• To have the option getting all the
necessary info in the current environment
• All information in native language
Prepared for ITB Berlin

13. 13
What is Toozla
• To help independent travelers Worldwide
we started the development of a global
system in 2008
• It is actually ecosystem with many various
players involved
Prepared for ITB Berlin

14. Toozla
Worldwide interactive
mobile audio guides

15. 15
Toozla revolutionises the travel paradigm
• Toozla links highly-relevant information to specific sights
– More in-depth than an ordinary paper guide
• Toozla opens up a new infosphere to mobile phone
users
• Travellers feel like locals as they explore unfamiliar cities
• Users can share their opinion of a location right then and
there
Prepared for ITB Berlin

16. 16
Market
• Users: independent travellers
• Segment is growing, especially given the current
economic situation
• Independent travellers worldwide: 277 million
• The idea was obvious, so the process of acceptance of
the tool should be a very natural one
Prepared for ITB Berlin

17. 17
The Toozla ecosystem
Content owner Destination
• Ready-for-use technology gives
content owners access to • No need for special
mobile users equipment, offices or booths
• Control of usage • Allows analysis of tourist
behavior and preferences
• Users receive a sense of the
destination’s hospitality
Traveller
• Highly-relevant content where
and when it is needed Local business
• More convenient than a book or • Access to client when he or she
mp3 is just a few steps away
• Complete freedom of travel • Targeting by age, sex, location,
• Local, up-to-the-minute time, language
information • Payment per contact
• Social networking Mobile operator
• Increased Internet traffic
• Loyalty
Prepared for ITB Berlin

18. 18
Smartphone platforms
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19. 19
Basic functions of an applet
Prepared for ITB Berlin

20. 20
Streams available
Prepared for ITB Berlin

21. 21
Streams available
• Global streams: • Local streams:
• Wikistream • Austria. Salzburg; Austria. Vienna
Barceloneta
• Weather forecast Belgium. Antwerpen; Belgium. Bruges
Belgium. Ghent; Cambridge
• Global chat Copenhagen. Denmark. Harbour
Danmark. Copenhagen. Along the Metro
Fremantle Explorer; Fremantle Tours
GPS Citygames Ciutat Vella
• Coming soon: Imagineear audio guides
• Shopping InterContinental; Italy. Firenze
Italy. Napoli; Italy. Pisa; Italy. Rome
• News Italy. Siena; Italy. Torino; Italy. Venice
Moscow. Kremlin; London
• Drivers help Netherlands. Amsterdam
Norway. Oslo. Karl Johans Gate
• Blind help Oslo. Norway; Spain. Menorka
Moscow. Tsaritsyno
• Disaster channel USA. Boston Downtown
• Wikimapia USA.Chicago; USA. LA
Moscow. Бульварное Кольцо
• … Вокруг Кремля с Вокруг Света
Прага; Санкт-Петербург; Храмы
Петербурга
Центр Санкт-Петербурга
Prepared for ITB Berlin

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my.toozla.com
• What did you
say?
• Listen/ Change
your words.
• What’s your
subscription?
• Change profile.
• Where you’ve
been?
• Share with
friends via
Facebook and
Twitter
Prepared for ITB Berlin

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PartnerTool.toozla.com
Prepared for ITB Berlin

24. 24
ad.toozla.com
• Portal for advertisers
• Very local access – when your customer is
on the same street
• Easy create and schedule
– Web access
– Mobile access
– SMS access
Prepared for ITB Berlin

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Contacts
• www.toozla.com
• info@toozla.com
Prepared for ITB Berlin