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Gamifying Motivation
Nelson Zagalo's presentation on gamification discusses how to effectively motivate and persuade individuals to engage in activities through design, emphasizing autonomy and user behavior modeling. He highlights the importance of triggers such as relatedness, progress, scaffolding, feedback, cliffhangers, scarcity, reciprocity, and conformity, referencing theories by Deci, Ryan, and others. The case study of Fortnite illustrates the application of these gamification principles in enhancing user experience.
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Gamifying Motivation
- 1. @nzagalo Gamifying Motivation Nelson Zagalo,University of Aveiro Aveiro, 29 November 2018 Colloquium Voice of Customer 2018
- 2. @nzagalo Do Something DoSomething Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do Something Do SomethingDo Something Do SomethingDo Something What means playing a game?
- 3. @nzagalo Gamification is notgame development for specific contexts. Gamification is not the gameshing an activity. Gamification is the design of an activity in order to persuade people to do.
- 4. @nzagalo According to BJFogg, to model user’s behavior in order to take them “to do” we need 3 things: https://www.behaviormodel.org/ Motivation & Ability Prompts (triggers)
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- 6. @nzagalo Motivation Self-Determination Theory, byDeci and Ryan
- 7. @nzagalo The most importantelement to motivate and take people to do is the Autonomy
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- 9. @nzagalo Triggers? Relatedness Progress Scaffolding Feedback (points, badges,leaderboards) Cliffhangers Scarcity Reciprocity Conformity Grounded in the work of Roberto Cialdini, Adam Alter, Jonah Berger, and others
- 10. @nzagalo Relatedness I like them,I’ll do it to please them.
- 11. @nzagalo Progress Small Wins —Breakthroughs — Forward Movement — Goal completion I keep advancing, I’m doing it right. “Progress Principle” by Teresa Amabile
- 12. @nzagalo Scaffolding I don’t know,but they are showing me how.
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- 14. @nzagalo Feedback with Progressand Relatedness The Leaderboards I’m almost on the Top 5 of the best of...
- 15. @nzagalo Cliffhangers Will this guyfall? I want, I need, to know what happened.
- 16. @nzagalo Scarcity I want, Ineed, to get it.
- 17. @nzagalo Reciprocity Free-to-play games I canplay free, I’ll pay back.
- 18. @nzagalo Conformity Don’t understand why,but if they say so…
- 19. @nzagalo Case: Fortnite Relatedness Progress Scaffolding Feedback Cliffhangers Scarcity Reciprocity Conformity Look justat the HUD information being given.
- 20. @nzagalo Gamifying Motivation Nelson Zagalo,University of Aveiro http://nelsonzagalo.googlepages.com