Gamification of Smart Cities

Gamification Of Smart Cities
The Power and Benefits of Doing Good Deeds
The concept of monitory rewards for having better civic
sense in smart cities.
(Earn Rewards for Doing Good Deeds)

Gamification
• Gamification is the application of game-
design elements and game principles in non-
game contexts.
• It can also be defined as a set of activities and
processes to solve problems by using or
applying the characteristics of game elements.

Gamification Of Smart Cities
• Gamification commonly employs game
design elements to improve user
engagement organizational productivity,
flow, learning, crowd sourcing, employee
recruitment and evaluation, ease of use,
usefulness of systems, physical exercise,
traffic violations, voter apathy, and more.

Gamification commonly employs game design
elements to improve user engagement

Gamification commonly employs game design
elements to improve user engagement organizational
productivity

Gamification
• Gamification techniques are intended to
leverage people's natural desires for
socializing, learning, mastery, competition,
achievement, status, self-expression, altruism,
or closure, or simply their response to the
framing of a situation as game or play.
• Early gamification strategies use rewards for
players who accomplish desired tasks or
competition to engage players.

Gamification
• Gamification has been applied to almost
every aspect of life.
• Examples of gamification in business context
include the U.S. Army, which uses military
simulator America's Army as a recruitment
tool, Gamification has been widely applied
in marketing.

U.S. Army, which uses military simulator
America's Army as a recruitment tool

Gamification in Governance
• The recent emergence of smart cities is highly
supported by the development of IT and IoT
technologies.
• Nevertheless, a smart city needs to be built to
meet the needs and requirements of its citizens.
• In order to build a smart city it is necessary to
understand the benefits of such a city.
• A smart city is, beyond technology, populated
by people. A smart city can be raised by its
citizens' contribution, and gamification is the
means to motivate them.

Applying the principles of gamification to
government makes it agile and efficient
• Unlike companies, governments are not subject to
the market forces that provide the incentives that
keep the private sector on its toes.
• From the monetary rewards that come to successful
business, to feedback markers such as market share and
profits, companies have a highly dynamic structure of
rewards, punishments and market feedback.
• Even tactical elements in their offerings, such as
pricing, special offers, coupons, and loyalty
programs give their customers this same dynamic
structure, which makes their products and services
engaging and keep them coming back for more.

Applying the principles of gamification to
government makes it agile and efficient

Gamification
• The application of typical elements of game
playing (e.g., point scoring, competition with
others, rules of play) to other areas of activity.

Mindful gamification
• Contrary to popular belief, gamification is not a
concept Silicon Valley companies invented.
Gamification is as old as society. We were raised on
gamification.
• School grades are just a form of gamifying education –
they have all 3 elements of the definition: point
scoring, competition with others, rules of play.
Anytime we enter a negotiation, be it with our partners,
kids or in business, the same elements come into play.
Which takes us back to the market: it provides the
perfectly fine-tuned gamification structure for
companies and consumers to engage.

Gamification in Governance
• Which is exactly the problem with government:
either it uses the wrong type of gamification – the one
that produces the worst outcomes, or it has no
gamification at all, so people – internally and externally
– don’t care about engaging.
• Why would you work harder or be more creative if
nobody will promote you or increase your pay?
• Wrong gamification, or the lack of it, makes for
unengaged, apathetic citizens that either waste or
abuse the services governments provide.

Why would you work harder or be more creative if
nobody will promote you or increase your pay?

Introduction
• A smart city is an urban development vision
to integrate information and
communication technology (ICT) and
Internet of things (IoT) technology in a
secure fashion to manage a city's assets.

Introduction
• In the context of a city and most importantly of
Smart Cities, citizens became a very important
piece in the city’s development.
• In order to keep them engaged, real quality
services have to be offered through the help of the
application which is to be implemented.

Introduction
• In order to keep them engaged, real quality
services have to be offered through the help
of the application which is to be
implemented.

In the context of a city and most importantly of
Smart Cities, citizens became a very important piece
in the city’s development.

Introduction
• Gamification is a term introduced in 2002 by
Nick Pelling , but became popular only in 2010
.
• Gamification represents the application of
game principles and design elements in non-
game contexts.
• Gamification is about motivation, fun, rewards,
competition and challenges.
• This concept has been applied in various fields
even though it was not identified as
gamification.

Gamification is a term introduced in
2002 by Nick Pelling

Introduction
• Connecting with the Smart City framework
designed by Arup J. Paul, hereby are
examples of the concept applied in different
fields.

Connecting with the Smart City framework designed
by Arup J. Paul

Economic Sustainability
• Regarding the Economic Sustainability,
gamification was already applied in the
following fields: banking, eGovernment,
Infrastructure and Job creation

Banking
• Gamification can motivate people to use digital
channels in order to do banking operations,
which leads to less operational costs for the
bank.
• ICICI is a bank that applied gamification in
the saving area of its products: deposits,
savings, money management.
• They have designed a platform which contains
a leaderboard that shows which
customer/player has achieved the best score by
gaining points

e-Gov
• Hawaii government wanted to implement a
platform that can change its citizens’
perception towards the online government
services.
• The platform was launched in April 2014, with
the goal of allowing citizens to access information
about their state and county government
interactions, services they like, paper and gasoline
saving they have made and so on.
• The result was the online services usage
increase instead of paper.

Infrastructure
• In UK and Australia gamified programs were
implemented in order to encourage citizens to walk
and cycle.
• In Australia the result was that 35% of the car trips to
school were replaced with healthy transportation
means.
• A program for public transportation was introduced
in Singapore. The goal was to motivate citizens to
use the public transportation in other intervals than
the rush hours.
• They were included into a raffle and received rewards.
After 6 months of testing in 2012, the result of the
program was an estimate of8% shift from the rush hour
to the normal hours

In UK and Australia gamified programs were
implemented in order to encourage citizens to walk
and cycle

Job creation
• Gamification has also been applied in the field
of human resources and personnel
recruitment.
• Marriott Hotels developed an application for
people who wanted to work fortheir company.
• The application, Marriott My Hotel, allows
people to virtually walk inside a hotel in order to
become familiar with what their potential job
would imply.

Environmental Sustainability
• Regarding the Environmental
Sustainability, gamification was already
applied in the following fields: CO2
emissions, Water, Energy and Waste
management.

CO2 Emissions
• TT Technical Research Centre of Finland
designed an application tested in Helsinki,
Nice and Vienna.
• The application provides alternative plans
in order to minimize the energy costs and
CO2 emissions.
• The result of this project was the energy
costs reduction by 15% and CO2 emissions
by 30%

Water
• Waterwise and WRc is searching for other
companies to collaborate in creating a
platform which has the goal to change the
relationship between water companies and
customers by using gamification and also
reduce water consumption

Energy
• Opower is one of the companies that
implemented gamification into an
application meant to encourage energy
saving.
• 75 utility companies became partners with
Opower in this project of saving the planet
and making green living fun

Waste Management
• A team from University of Adelaide
designed a web based game, Super Sort,
which has the goal to increase awareness about
the sustainable waste management system.
• The game was tested by 300 students and
due to its success, the team is trying to also
create a mobile application

Social Sustainability
• Regarding the Social Sustainability,
gamification was already applied in the
following fields: Health, Education, Food
safety and Leisure.

Health
• In this field there are multiple examples.
• One of them is Mango Health application
which was designed to encourage people to
take their medications on time.
• The application contains reminder alerts for
the medication time.
• People receive gift cards for shopping at
Target or GAP or they can donate money to
charity

The application contains reminder alerts for the medication time.
People receive gift cards for shopping at Target or GAP or
they can donate money

Education
• Photomath is an application which
incorporates a scanner.
• After scanning the math problem you want to
solve, the application helps you understand
math, giving you the sense of
companionship for learning

Photomath is an application which
incorporates a scanner.

Food safety
• A manufacturing company needed a food
safety hazards training for their employees.
In order to motivate them, a virtual kitchen
with potential hazards was designed.
• The employees had to identify the hazards and
answer correctly the question about it. They
received badges, trophies and certificates

A manufacturing company needed a food
safety hazards training for their employees.

Leisure
• CWT Solutions Group wanted to improve
the loyalty and compliance of travelers,
therefore they have designed an application
called Game On.
• The goal is to convince travelers to be loyal
not to their favorite supplier but to the offered
program

The invisible wires that link a
community –internet and gamification
• Smart City represents the future, and it can be built
with and for the people.
• This is emphasized by the benefits of a smart city,
taking into account each sector’s contribution to the
real success of the smart city.
• The main sectors of a city can be connected
throughout the internet and citizens’ contribution.
The citizens can be very well motivated by using
gamification techniques.
• The Internet of things represents the motor of a
smart city, but the citizens are the fuel that makes
everything act together

The invisible wires that link a community –
internet and gamification

• We live in an era that enables the potential
connection of people and increases social cohesion
by IT solutions.
• Not all the members of a community can be connected
by smart solutions, because some of them do not have
access to digital equipment or do not have the
knowledge to use it. Another cause can be the
pressure put on solidarity by different risks.
• Finally, some citizens can organize digitally
connected groups which may lead to being a threat
to cohesion and inclusiveness.

The Invisible Wires That Link A Community –
Internet And Gamification

• In order to solve these problems, the authorities and
citizens should find solutions together by collecting
citizens’ opinion about the existing problems.
Connecting things has lately proved to be easy to
achieve through the help of the Internet of things.
Connecting people and citizens’ involvement in a
community has always been a continuous challenge.
The citizens and the authorities are very important
pieces in a community.
• By creating a real constructive relationship between
these two pieces, the city will improve in all fields –
infrastructure, jobs, energy saving, waste
management, education, health.

• Gamification can be a real solution for
involving citizens in building a smart city
and also in its customization so that it responds
to everyone’s needs.
• Every citizen has his own point of view
regarding the city he lives in therefore the
smart city has to be designed so that each
citizen can feel at home.

• Gamification offers the tools to encourage the
citizens to be involved, even if they do not have
access or IT knowledge.
• Gamification represents motivation techniques specific
to games.
• Neither all games are electronic, nor does
gamification mean only IT.
• Smart city represents the acceptance or not of the
future. Therefore, using gamification can also mean
the development of IT abilities for all citizens.
• Smart city should be perceived as adding services that
increase the quality of life but donot influence or
eliminate traditions and originality of the place.

Neither all games are electronic, nor does
gamification mean only IT

Neither all games are electronic, nor does
gamification mean only IT
• Creating an application which gives the
citizen the opportunity to create their own
customized city, would represent a real
feedback for the authorities for what they can
do for the city and its community.

Examples of City Gamification
• UN Habitat called it the ‘urban century’ - by 2050,
70% of the world’s population will be concentrated in
cities, from 2% at the beginning of the 19th, and 10%
at the beginning of the 20th century.
• This puts immense pressure on urban infrastructure and
planning, and many of the problems cannot be tackled
without citizen participation, input, and commitment.
• All city administration eyes now on mind-boggling
success of gamification of urban planning agendas.

Here are just a few such examples of urban
gamification, in its broadest sense of fostering
engagement
• Volkswagen : Fun Theory Piano Staircase
• To encourage people to take the staircase instead of
the escalator, Volkswagen converted a set of steps at
the Odenplan subway station in Stockholm into
working piano keys.
• The effort is just one stunt in DDB Stockholm's
Rolighetsteorin.se or "Theory of Fun" campaign,
which showcases efforts to get people to change by
simply making things more fun.

Volkswagen : Fun Theory Piano Staircase
• https://youtu.be/2lXh2n0aPyw

Ballot Bin Ashtray
• Hubbub Foundation’s Ballot Bin ashtray
• https://youtu.be/ubhUXqpiM50

Hubbub Foundation’s Ballot Bin ashtray
• The innovative voting ashtray designed to address
the issue of cigarette butt litter in the UK, by leading
UK behaviour change charity Hubbub, has gone
global as councils, governments, and brands around
the world, are making orders for Ballot Bin.
• Littering cost the tax-payer as much as £850 million in
clean up costs each year. A report from the
Communities and Local Government (CLG)
Committee found that chewing gum and cigarettes were
found to be the most littered items, while fast-food litter
increased by 20% in the last year.

• First featured in the Neat Streets campaign run by
environmental charity Hubbub, it aims to jolt
people out of their normal littering routine by
asking fun questions that smokers have an opinion
on.
• The voting ballot bins went viral last year and took
social media by storm with the burning question
‘Who’s the best footballer in the world? Ronaldo
or Messi’.

Hello Lamp Post
• Playable City 2013 Award: Hello Lamp Post
• https://youtu.be/z0Vy37sWVWw
• Hello Lamp Post invites people to strike up
playful conversations with familiar city objects
using a simple text message system
• From lamp posts to bus shelters, parking meters to
drains, people ‘wake up’ the city’s street furniture,
prompting a set of carefully crafted questions
about what people are doing and how they feel
about where they live, work and travel.

Playable City 2013 Award: Hello Lamp
Post

Smart’s Dancing Traffic Light Manikin
• https://youtu.be/SB_0vRnkeOk

Dancing Traffic Light Entertains Pedestrians
And Improves Safety
• Pedestrians will often ignore the "red man" at
pedestrian lights in order to cross the road sooner.
Unfortunately, this leads to accidents.
• Car manufacturer Smart created an experiment to see if
it could improve safety at traffic lights by incentivizing
pedestrians to wait for the green man.
• The Dancing Traffic Light aimed to capture the
attention of people waiting to cross a road in Lisbon,
Portugal, by displaying a red figure dancing to
music rather than the standard static figure.
• The figure is a low-res representation of people dancing
in a nearby booth.

Dancing Traffic Light Entertains Pedestrians
And Improves Safety

Urban Invention’s ActiWait – the
gaming traffic light
• https://youtu.be/VLUoYOwfq84
• Invention’s ActiWait – the gaming traffic light
• Actiwait encourages people to play a game of pingpong on an
interface on the pedestrian crossing while waiting for the light to
change so that they can cross the road.
• Urban Invention have been working on the prototype since 2012 and
have now launched an Indiegogo campaign to get the funding to
make Actiwait a reality.
• It sounds like a great idea to us - there's not much worse than
standing at the side of the road watching cars drive past while
you wait to cross the road!
• The plan for the future of Actiwait is to develop a series of apps
that could go into the pedestrian crossing, including a newsfeed,
navigation, traffic education for children and citizen surveys.

Urban Invention’s ActiWait – the
gaming traffic light

Ogilvy&Mather, Panama City: The
Tweeting Pothole
• https://youtu.be/B0FrWFXkwTU
• The Tweeting Potholes of Panama
• In Panama City, potholes have taken to
Twitter to ask for repairs

The Tweeting Potholes of Panama

The Tweeting Potholes of Panama
• El Hueco Twitero (or, The Tweeting Pothole), whose
profile photo is an anthropomorphized pothole with a
naughty expression, is the brainchild of Panama City ad
agency P4 Ogilvy and Mather.
• The agency teamed up with a local news show to create
motion-sensitive gadgets that send out signals when
they’re run over by cars.
• They placed these gadgets in some of the city’s worst
potholes. The signals from the gadgets go through
P4’s office. There, they’re turned into tweets—some
prewritten, some created on the fly by an ad agency
employee—sent to the Twitter account of Panama’s
Ministry of Public Works.

Pugedon’s smart recycling boxes feed
stray dogs
• https://youtu.be/vpJKAO9c_JU

Pugedon’s smart recycling boxes feed stray
dogs
• Pugedo Smart Recycling Box is a wonderful vending
machine which take the bottles and give food for the
stray dogs.
• In Istanbul, a city of Turkey, there are over 150,000
stray dogs on the streets.
• They do not have food to eat and place to live. That
is why Pugedo, a company that created a great vending
machine for stray dogs and cats.
• It is a brilliant idea when we do not need to spend
money for stay animals. We can use whatever we
have to create something for the them

Pugedon’s smart recycling boxes feed stray
dogs

Trampoline bridge
AZC Atelier Zündel Cristea as Architects
https://youtu.be/OE_aJgMu0Ho

Trampoline bridge
• If bridges are commonplace in Paris, they are usually
meant to allow cars, trains, cyclists or pedestrians to go
from point a to point b by crossing the Seine River.
• But what if they could do more?
For the Paris-based Atelier Zündel Cristea (AZC), a bridge
should be a unique, entertaining experience for pedestrians.
And what better way to entertain people than building a giant
trampoline?
• Made of three PVC rings inflated with more than 130,000
cubic feet of air, AZC’s creation was suggested as an entry
for a competition organized by Archtriumph, a web-based
architecture and design magazine.

Trampoline bridge

POINTS, The Most Advanced Directional
Sign on Earth
• https://youtu.be/mEvc0RjghbY
• Brooklyn-based creative agency BREAKFAST NY has
harnessed the power of the web yet again with their latest
project entitled ‘points’.
• Dubbed as the world’s most intelligent street sign, ‘points’ looks as
one may expect a directional sign to look; three arms pointing
towards different locations, each displaying text of a nearby
destination.
• The way-finding device leverages content from foursquare, twitter,
transportation APIs, RSS feeds and many other online sources, to
create an interactive experience – more importantly it can be
expanded to work with almost any online data source and adapt to
any location where it’s installed.

POINTS, The Most Advanced Directional
Sign on Earth

Playable City Projects
• Playable City Projects are brilliant ideas that
have been supported, developed and installed
in one or more cities.
• These projects are available to tour to cities
around the world.

Stop Smile Stroll
• https://youtu.be/k61CjJMVSV8
• Stop Smile Stroll will transform a pedestrian
crossing into a 30-second opportunity for
sharing a moment of magic.
• It is a playful intervention at pedestrian
crossings that brings strangers together for a
moment of shared fun, breaking the mundane
‘stop and walk’ routine.

Urbanimals
• Urbanimals are a playful pack of origami-like
wild beasts who appear in unexpected places
across the city, waiting for people to play.
• Dolphin likes to leap together, rabbit is very shy,
beetle tries to get his job done whilst cheeky
kangaroo is up for some skipping.
• Triggered by people passing or stopping, this
magically interactive project uses projectors
and sensors and stretched across the whole
city.

Urbanimals
• https://youtu.be/-j-t6aqHz3k

Shadowing
• Shadowing gives memory to city lights,
enabling them to record and play back the
shadows of those who passed underneath
• https://vimeo.com/236887546

Case Studies:- Countries That Reward
Citizens With More Than Just Money
• The unsung heroes in our communities deserve to
have their efforts recognised from time to time,
don't they?
• Well, in some places, they already do.
• An increasing number of city councils, regional
authorities and government agencies are encouraging
socially responsible behaviour by incentivising good
deeds like recycling, volunteering and careful
driving.

Countries That Reward Citizens With More
Than Just Money

Tokyo, Japan: E-money for early risers
• Tokyo's metropolitan government is introducing a
new reward system, whereby citizens who perform
good deeds will be rewarded with e-money that they
can spend.
• The actions recognised include commuting early to
ease the public transport rush hour chaos, and reusing
shopping bags.
• Each deed will garner the equivalent of a dollar
(82p).
• Earlier this year, Tokyo also trialled a scheme to ease
congestion on the Today line metro route, by offering
free soba noodles and tempura to commuters who
travelled outside of peak times.

Tokyo, Japan: E-money for early risers

Tokyo also trialled a scheme to ease congestion on metro route,
by offering free soba noodles and tempura to commuters who
travelled outside of peak times

Bracknell area, UK: Points for perfect
recyclers
• In Bracknell, UK, it pays to be green.
• Bracknell Forest Council, which covers the Berkshire
towns of Bracknell, Sandhurst and Crowthorne,
dishes out e-card incentive points to residents who
correctly recycle their rubbish.
• These points can be exchanged for everything from gym
and swimming sessions at the local leisure centre to cut-
price cinema tickets.
• Alternatively, if you're a seriously selfless citizen, you
can donate your points to one of the local good causes
that the scheme also supports.

Bracknell area, UK: Points for perfect
recyclers

USA: Cash for tax avoidance
whistleblowers
• In the US, citizens who rat out tax cheats can be
rewarded generously for blowing the whistle.
• For businesses that owe more than $2 million (£1.6m)
or individuals who fail to declare taxes exceeding
$200,000 (£162k), the whistleblower stands to be
awarded between 15% and 30% of the
money collected.
• For totals under these amounts, the payout is up to
15%. However, the scheme isn't easy, as you need to
gather copious amounts of proof to file a claim and
may have to wait up to seven years for a payout.

USA: Cash for tax avoidance
whistleblowers

USA: Cash for ratting out fraudsters
• In a similar vein, the US government rewards those
who share information about fraudsters. In
accordance with the Dodd-Frank Act, which was
signed into law by President Obama in 2010, people
who blow the whistle on certain types of fraudulent
activity can be eligible for a fat payout.
• These include filing false accounting statements,
Ponzi schemes and insider trading. If the monetary
sanctions exceed $1 million (£810k), the SEC will
pay 10% to 30% of the total amount collected.

USA: Cash for ratting out fraudsters

Pune, India: Discounts for diligent
drivers
• In Pune, an Indian city where drivers are
notoriously lax about following traffic rules, traffic
cops might be onto something with this clever
reward scheme.
• Rather than just fining those who disobey the rules,
they've teamed up with food delivery platforms,
restaurants, clothing stores and electrical retailers to
offer money-off vouchers to motorists who obey traffic
rules to the letter.
• Diligent drivers can snag up to a 50% discount on a
variety of items, and so far more than 15,000 citizens
have been rewarded.

Pune, India: Discounts for diligent
drivers

Free platform ticket for 30 squats at
Delhi railway station
• Thirty squats will get you a free platform ticket at
the Anand Vihar railway station in the national
capital now as part of the railways’ Fit India
initiative.
In a first-of-its-kind scheme, the Indian Railways
has installed a squat machine at the Anand Vihar
station and 30 squats in front of it will generate a free
platform ticket.
• https://youtu.be/u6PIJT7OVAg

Free platform ticket for 30 squats at
Delhi railway station

The city that rewards people who do
good deeds
• https://youtu.be/-H_DHv9iukE
• HullCoin: The social experiment that's
rewarding good deeds
• HullCoin: The social experiment that's
rewarding good deeds
• A city in the north of England is setting up a
new currency which rewards people who do
good acts that benefit society.

HullCoin: The social experiment that's rewarding
good deeds

Hull, UK: Digital tokens for do-gooders

Hull, UK: Digital tokens for do-gooders
• Crypto currency may have got a bad name
lately, but this scheme is using it to reward
good citizens.
• Dubbed 'the world's first community loyalty
point' scheme, HullCoin is a crytocurrency
programme that was launched in Hull in 2014.
• Hull Coins are issued to residents of the UK city
who engage in good works such as volunteering.
The digital tokens can then be used to obtain
discounts in local stores that have signed up to the
scheme.

Raleigh, USA: Cheques for spotting sewage
leaks
• In Raleigh, North Carolina, leaky sewers are a
constant problem – in November 2018, more than 7
million gallons of sewage water leaked into local
creeks following heavy rainfall.
• To combat the issue, the city has a Sanitary Sewer
Overflow (SSO) Reporting Reward Program, which
encourages citizens to report leaks.
• The first person to alert the authorities is rewarded
with a cheque for $50 (£41).
• What's more, if you spot someone illegally dumping
into sewers, you could be eligible for a $5,000 (£4k)
reward.

Raleigh, USA: Cheques for spotting
sewage leaks

Camden, UK: Charity donations for
recyclers
• In the London borough of Camden, do-
gooders can see their good actions go even
further.
• Camden Council rewards residents who
recycle correctly with donations for local
charities, as well as offering each participant
the chance to to win one of five $37 (£30)
shopping vouchers each month.

Camden, UK: Charity donations for recyclers

Tempe, USA: Soft drinks for safe drivers

Argentina: Cyptocurrency for
environmental care
• In August this year, the Ministry of Industry in the
Argentinian province of Misiones launched the Hive
scheme, a crypto currency scheme that rewards
residents who recycle correctly.
• Each citizen must register as either a waste 'producer',
'collector' or 'generator', then producers are connected
with collectors via the platform, who will sort the
garbage before taking it to generators who process the
waste.
• Each participant is rewarded with Jelly Coin tokens,
which can then be used in local stores or to offset
municipal and provincial taxes

Argentina: Cyptocurrency for
environmental care

Philippines: Cash for reporting drug
crimes
• For those who live in the Philippines, reporting illegal
drug activity can lead to big cash rewards. In June last
year, one informant received a reward of 2 million
Philippine peso ($38.3k/£31.1k) for giving
information about four drug personalities.
• The Operation Private Eye scheme is extremely
contentious, however, given the Filipino government's
brutal war on drugs, which has been bitterly criticised
for encouraging extrajudicial killings, so much so that
the International Criminal Court in The Hague is
conducting an investigation into the widespread human
rights abuses.

Philippines: Cash for reporting drug
crimes

UK: Prizes for walking and cycling
• In the UK, you can get rewarded simply for walking or
hopping on your bike.
• That's thanks to the Beat the Street scheme, run
by various local councils during a six-week period
each year. It's run in a game-like format to make it
appeal to families and kids, with participants
earning points as they walk, run or cycle.
• Those who earn the most points win prizes in the form
of shopping vouchers. The scheme, created as a wider
effort to get more people active, had around a million
participants the last time it ran in July this year.

UK: Prizes for walking and cycling

Portsmouth, UK: Discount cards for
volunteers
• In a bid to get more people volunteering,
Portsmouth City Council rewards residents
who volunteer 100 hours or more of their time
to charities, hospitals, community groups or
public services.
• They're given a Value You discount card loaded
with discounts and gift credits, which can be used
at participating retail stores, restaurants, beauty
parlours and more. Walsall Council and 16
London boroughs also run the scheme.

Portsmouth, UK: Discount cards for
volunteers

San Diego, USA: Cash for spotting graffiti
artists
• Graffiti artists spray paint at their peril in
San Diego, where residents can bag an
alluring $500 (£406) for catching them in the
act and giving the cops information that leads
to their arrest. The scheme, named 'Spray and
Pay', is operated by the San Diego Police
Department in conjunction with the Office of
the City Attorney and the Code Enforcement
Graffiti Control Program.

Singapore: Grow Your Recycling
Incentives Now scheme
• Citizens in parts of Singapore can earn
rewards for recycling.
• Bins are tagged with chips which can detect the
weight of material inside, giving one point for
each kilo of recycling that is collected.
• These points can then be spent in retail stores
or donated to local charities. In the first six
months of the scheme, which was introduced in
2012, recycling in the areas in which it
operates increased four-fold.

Singapore: Grow Your Recycling Incentives
Now scheme

Wyndham, Australia: Shopping
vouchers and discounts for recycling
• Recycling schemes come in many different
shapes and sizes – these 'reverse vending
machines' in Wyndham, Australia allow
people to recycle their trash in return for
offers and prize draw entries.
• Among the rewards that participants can win
are discount offers for food and drinks, gym
passes and memberships, and charity
donations.

Wyndham, Australia: Shopping vouchers and
discounts for recycling

UK: Cash Rewards For Intel On Criminals

UK: Cash Rewards For Intel On
Criminals
• In the UK, it seriously pays to be a whistleblower.
• The Competition and Markets Authority
(CMA) offers financial rewards of up to
$123,000 (£100k) to individuals who report
cartel activity.
• This includes dodgy agreements between
businesses to limit the supply of goods or
services, price fixing, and the rigging of bids in a
tendering process.

Pensacola, USA: Gift cards for good
deeds
• In a heart-warming initiative, last
Christmas cops in Pensacola, Florida
handed out $50 (£41) gift cards to people they
saw performing good deeds like helping an
elderly person cross the street or traipsing
across a parking lot to return a shopping cart.

Pensacola, USA: Gift cards for good
deeds

China: Points and rewards for
upstanding citizens
• It might sound like it's straight out of Big
Brother, but China's Social Credit System is
actually real.
• The scheme, which will be fully implemented
next year, assigns each citizen a 'social credit
score'.
• People are rewarded for good behaviour and
sanctioned if they do anything out of turn.
Rewards for top scorers include hotel upgrades
and discounts on utility bills

China: Points and rewards for
upstanding citizens

Conclusions
• Most of the people of the IT generation can
create a smart city, but not all of them will
be interested in continuing its development.
It is very important to keep the users engaged.
• This is the reason why gamification is a
very important tool that can and should be
used when designing a smart city
application. People need motivation, fun,
competition and recognition in their lives.

References
• A future model of democracy using “Immersive Serious Gamification”
• https://medium.com/@rui.lu0623/a-future-model-of-democracy-using-immersive-serious-
gamification-797be6e385b2
• Citizen engagement is key to smart city success
• https://www.smartcitiesworld.net/news/news/citizen-engagement-is-key-to-smart-city-
success-2685
• Gamified Governance: Increasing Engagement In Government Issues Through
Gamification
• https://www.researchthroughgaming.com/games/gamified-governance-increasing-
engagement-in-government-issues-through-gamification/
• Gamifying Government: A Serious Game To Make It Agile
• https://innovationlab.net/blog/gamifying-government/
• Gamification: Governments Use Gaming Principles to Get Citizens Involved
• https://www.govtech.com/Gamification-Governments-Use-Gaming-Principles-to-Get-
Citizens-Involved.html
• How to gamify government
• https://apolitical.co/en/solution_article/how-to-gamify-government
• IF (URBAN) LIFE IS A GAME, (SMART) CITIES ARE THE PLAYGROUNDS.
GAMIFICATION, CIVIC REWARDS AND CROWDSOURCING STRATEGIES FOR
CONNECTED CITIES.-
• https://urban360.me/2012/08/24/if-urban-life-is-a-game-smart-cities-are-the-playgrounds/
• 15 Examples of City Gamification that are NOT Pokémon GO
• http://www.megamification.com/15-examples-of-city-gamification-that-are-not-pokemon-
go/

Just a bit of paint and imagination can make a
pedestrian crossing enjoyable

The Power and Benefits of Doing Good
Deeds for Other People
• https://youtu.be/nwAYpLVyeFU

भूखे पेट भजन नहीीं होय गोपाला ले तेरी कीं ठी ले तेरी ााला !
The concept of monitory rewards for having better civic sense
in smart cities.
Earn Rewards for Doing Good Deeds

Men do not value a good deed unless it brings a
reward- Ovid

Gamification of Smart Cities

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