5. “
Presenter-Abhishek Sharma
Gamification is the craft of deriving all
the fun and engaging elements found
in games and applying them to real-
world or productive activities.
This process is what we call “Human-Focused
Design,” as opposed to “Function-Focused
Design.” It’s a design process that optimizes for
human motivation in a system, as opposed to
pure efficiency.
6. Presenter-Abhishek Sharma
Extrinsic Motivation
is motivation that is derived from a goal, purpose, or
reward.
The task itself is not necessarily interesting or appealing,
but because of the goal or reward, people become driven
and motivated to complete the task.
More often than not, people go to work everyday not
because they actually love doing the work, but because
they want to make a living, advance their careers, and be
recognized for higher achievements.
Gamification for motivation
7. Presenter-Abhishek Sharma
Intrinsic Motivation,
is simply the motivation you get by inherently
enjoying the task itself.
These are things you would even *pay* money to
do because you enjoy doing them so much.
For instance, you don’t need to reach any target to
enjoy utilizing your creativity; you don’t need a
physical reward to enjoy hanging out with your
friends; and you don’t need any compensation to
be absorbed by the suspense of unpredictability.
Gamification for motivation
8. Motivation
is what drives us to do any action, and
Rewards
are what we obtain once we perform the
Desired Action.
9. Presenter-Abhishek Sharma
The Octalysis
Framework
The Octalysis Framework is a human-centric gamification design framework that lays
out the eight core drives for humans motivation developed by Yu-Kai Chou.
It is the process of applying the core behavior drives that motivate a user to complete
a task efficiently through an interactive experience.
10. 8 Core
Drive
1. Epic Meaning & Calling
2. Development &
Accomplishment
3. Empowerment of
Creativity & Feedback
4. Ownership &
Possession
5. Social Influence &
Relatedness
6. Scarcity and
Impatience
7. Unpredictability and
Curiosity
8. Loss & Avoidance.
Presenter-Abhishek Sharma
11. Presenter-Abhishek Sharma
8 Core Drives
Epic meaning and calling
This Core Drive is in play when a
person believes he or she is doing
something greater than oneself or
was “chosen” to take action.
Development and
accomplishment
is our internal drive for making
progress, developing skills, achieving
mastery, and eventually overcoming
challenges.
Empowerment of
creativity and feedback
This drive is expressed when
users are engaged in a creative
process where they repeatedly
figure new things out and try
different combinations.
Ownership and possession
This drive refers to users feeling like they own or control something. When a person
feels ownership over something,
a
12. Presenter-Abhishek Sharma
8 Core Drives
Social influence and
relatedness
this drive incorporates all the social
elements that motivate people,
including: mentorship, social
acceptance, companionship, and
even competition and envy.
Scarcity and impatience
Scarcity and impatience is the core
drive of wanting something simply
because it is extremely rare, exclusive,
or immediately unattainable. .
Unpredictability and
curiosity
Unpredictability is the core drive
of constantly being engaged
because you don't know what is
going to happen next.
Loss and avoidance
Loss and avoidance is the core drive that motivates us to avoid something negative from happening.
b
13. Presenter-Abhishek Sharma
White & Black Core Drives
W White Hat Core Drives
•White hat core drives make us feel powerful,
fulfilled, and satisfied. On the Octalysis octagon
they are represented on the top.
•It involves motivations that engage the user on
expressing creativity and achievement through
mastering of skills, resulting in a higher sense of
accomplishments, meaning, and empowerment.
•While they make us feel powerful, fulfilled and
satisfied, they don't attain much urgency ("I am
going to save the world, but I need a coffee
first”).
•Black hat core drives are located at
the bottom of the Octalysis chart.
•Black Hat core drives make us feel
obsessed, anxious and addicted.
•If you are always doing something
because you don't know what will
happen next, you are constantly in
fear of losing something, or because
you're struggling to attain things you
can't have, the experience will often
leave a bad taste in your mouth-
even if you are consistently
motivated to take these actions.
15. Presenter-Abhishek Sharma
Gamification is there to crate
a Business Result
1. Business Metrics, leading to
Game Objectives
2. Users, leading to Players
3. Desired actions, leading to Win-
States
4. Feedback Mechanics, leading to
Triggers
5. Incentives, leading to Rewards
1
2
3
4
5
Do not create gamification for everything you see
16. Presenter-Abhishek Sharma
More about Octalysis
1. Discovery (why would people even want to start
the journey)
2. On boarding (how do you teach users the rules
and tools to play the game)
3. Scaffolding (the regular journey of repeated
actions towards a goal)
4. Endgame (how do you retain your veterans).
