This document discusses gamification in HR and how it can be used to increase employee engagement. It defines gamification as using game mechanics and thinking in non-game business processes like recruitment, training and motivation. According to research only 1 in 10 employees are engaged in their jobs. Gamification aims to make experiences more engaging for employees through techniques like goals, competition, feedback and rewards. Several companies are using gamification to improve skills, alignment and tackle problems.

1. Gamification in HR

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. “You have to learn the rules of the game. And
then you have to play better than anyone else.”
- Albert Einstein

4. Gamification in HR
• Gamification can be defined
as the usage of game-
thinking and game
mechanics in non-game
scenarios such as business
environment and processes,
specifically in recruitment,
training and development,
and motivation; in order to
engage users and solve
problems.

5. Gallup research released in April 2012

6. Gamification in HR
• According to a Gallup
research released in April
2012, less than one in 10
employees are ‘engaged’ in
their jobs. The remaining
are ‘not engaged’ (60 %) or
are ‘actively disengaged’
(32 %) - the most harmful
form of disengagement.

7. Gamification in HR
• The objective is to take
techniques from game
design and implement
them in non-game contexts,
so that the overall
experience for the
employee or 'user' is more
engaging.

8. Gamification in HR
• The author of Gamification of
Learning & Instruction, Karl
Kapp, says the key to
gamification is how addictive
it can become across all
generations of people. Kapp
believes the advantages that
are part of gamification
encourage users to stay
engaged and interact with
each other, building stronger
relationships.

9. Gamification in HR
• A number of organizations
like Marriott, Cognizant,
Deloitte, Aetna, and a few
others are using gaming to
improve workforce
alignment, enhance
employee skills, solve
complicated issues and tap
into new talent pools.

10. Gamification in HR
• Typical game design
techniques consist of goal
setting, competition, real-
time feedback and rewards.
There are also platforms
such as eMee and
MindTickle that facilitate
Gamification in
organizations.

11. Gamification in HR
• TCabs, a local radio cab
service provider from Pune,
India, has transformed
its ordinary Call a Cab
business into a gamified
customer-engaging
offering, using the eMee
gamification engine.

12. Gamification in HR
• TCabs has introduced one of
the first customer loyalty
program for cabs in India,
called TMiles. They have also
added game mechanics to
encourage customer activities
like providing feedback on the
cab journey, encouraging
users to actively participate in
improving their service and
sharing their TCabs
experience with their friends.