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About Simple Concept
• Simple Concept is an idea that evolved through 20 years of relentless research and development
in the area of peak performance. Sharudin Jamal, the Principal Consultant of Simple Concept
started the journey in his early days studying high performance athletes. Later in his career,
while working in several high-tech organizations he explored the attributes that makes teams and
organizations successful. Being a peak performer himself, Sharudin was admitted to the
IBM/Mesiniaga Hundred Percenter Club for 3 consecutive years.
• An experienced trainer, consultant, coach and facilitator; Sharudin had provided his services
to over 40 organizations, delivering training programs to more than 5,000 corporate executives,
appearing in Selamat Pagi Malaysia over a dozen times and coaching more than 60 technology
related start-ups companies.
• The learning principles of Simple Concept were put to test when he successfully completed the
42 km KL International Marathon at the age 40.
“Adults don’t like to be taught, but they like to be reminded.”
• The cornerstone of Simple Concept is about learning through discovery. This is a crucial
aspect of learning considering adults need to invoke the lessons they had accumulated
throughout their lifetime to address the challenges they face on a day-to-day basis with an
expedient manner. By combining the methods of Neuro-Linguistic Programming and Experiential
Learning, participants will be guided to explore their potentials by involving themselves in
physically and mentally challenging playshops.
• These time-tested modules guarantee lasting impact to each of the participant
regardless of ranks and positions.
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“Games are the most ancient and time-
honored vehicle for education. They are
the original educational technology, the
natural one, having received the seal of
approval of natural selection. Game-
playing is a vital educational function
for any creature capable of learning.”
- Professor Peabody
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Simple Concept Approach
• Information +
Entertainment =
Learning
• Bringing in the best
talents to converge
• A framework to
complement the
talents within the
talent pool
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Service Offerings
Simple Concept
Training & Development Creative Development Reid Solutions
• Coaching & Mentoring
• Management Retreat
• Corp Event Management
• Preparing K-Workers thru ICT
• Leadership & Talent Dev
• Corp Branding
• Corp Literature
• Advertising
• Web design
• Strategic Solution Partner
• Tool Deployment
• Nationwide H/W & S/W Deployment
National Coaching and Mentoring
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Leadership & Talent Development
Service Delivery Model
Vision Alignment
Competency
Modelling
Talent Management
and
Succession Planning
360-Degree
Feedback
Senior Executives
Interview
Training Need
Analysis
Performance
Management
KPI
Implementation
TheConsultingComponents
TheTrainingComponents
Establishing
the expectation
from top down
Establishing
the expectation
from top down
Assessing
the talent pool
strengths and
short comings
Assessing
the talent pool
strengths and
short comings
Develop a
Corporate Wide
Training Program
to align the values
and expectations
corporate wide
Develop a
Corporate Wide
Training Program
to align the values
and expectations
corporate wide
Identify core and
elective training
modules for skill
enhancement
Identify core and
elective training
modules for skill
enhancementDesign systems
that align
individual and
organizational
goals; helping
internal
champions secure
buy-in
Design systems
that align
individual and
organizational
goals; helping
internal
champions secure
buy-in
Establish KPI as
the basis of
Performance
Based Culture
Establish KPI as
the basis of
Performance
Based Culture
Coaching & Counseling
Enable the
organization to
instantly identify
succession needs,
recognize
performance
gaps, and easily
search for
available talent
Enable the
organization to
instantly identify
succession needs,
recognize
performance
gaps, and easily
search for
available talentLead team
feedback
sessions; deliver
one-on-one 360
coaching
sessions; and
present survey
results to
executives.
Lead team
feedback
sessions; deliver
one-on-one 360
coaching
sessions; and
present survey
results to
executives.
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Be O.P.E.N. :
O ~ objective
P ~ professional
E ~ empathic
N ~ natural
Focus on the
outcome:
win-win
Focus on the
outcome:
win-win
Prepare before
discussing:
agree to disagree
Prepare before
discussing:
agree to disagree
Put yourself in the other
person’s shoes:
to understand
and
to be understood
Put yourself in the other
person’s shoes:
to understand
and
to be understood
•Think Win-Win
•Agree to Disagree
•To Understand
•To Be Understood
•To Be Sincere
“Know thyself and
the knowledge
will set you free”
- Socrates
•Think Win-Win
•Agree to Disagree
•To Understand
•To Be Understood
•To Be Sincere
“Know thyself and
the knowledge
will set you free”
- Socrates
Say what you do
and
do what you say:
be sincere
Say what you do
and
do what you say:
be sincereSharudin Jamal rights reserved 2005
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O.P.E.N. Correlation
(The Bigger Picture)
Abundance
Thinking
Have a
Big Heart
Personal
Mastery
Interpersonal
Competency
Maturity Courage
STARTS
HERE
STARTS
HERE
•Skills
•Substance
•Style
•Skills
•Substance
•Style
•Think
•Do
•Reflect
•Think
•Do
•Reflect
•Synthesize
•Snychronize
•Synergize
•Synthesize
•Snychronize
•Synergize
•Forgive
•Forget
•Forgo
•Forgive
•Forget
•Forgo
•Confidence
•Character
•Charisma
•Confidence
•Character
•Charisma
•Compromise
•Cooperate
•Collaborate
•Compromise
•Cooperate
•Collaborate
Continuous
Self
Development
(Lifetime Learning)
Thought
Leadership
People
Leadership
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The Eight Gyroscopes
Your Personality Profile
Creative Innovation
Customer Service Mentality
The Human Machine
Samurai Warrior Challenge
Achieving Unity In Diversity
The Four Thinking Styles
Towering Teamster
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Your Personality Profile
• Activity – Participants
are asked form
headgears based on
their dominant
personality
• Lesson – To reflect
the uniqueness of
each individuals
beyond the job title
they carry
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Creative Innovation
• Activity – Participants will
be challenged to invent
things that had not been
invented before but if
invented will solve current
daily problem
• Lesson – To allow ideas
generation and lateral
thinking process to take
place in order for
participants to use both
sides of their brains
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Customer Service Mentality
• Activity – Participants will be
exposed to the values of win-
win through a game that allows
them to negotiate and trade in
order for them to achieve the
desirable outcome
• Lesson – Customer Service is
a two-way relationship
between the supplier and the
service provider to establish
common ground to do
business
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The Human Machine
• Activity – Participants are
required to form groups
which represent movable
parts of a machine. They
then demonstrate the
workability of the
components and how
they correlates
• Lesson – To make the
participants realize that
each member of the team
is interdependent in order
to ascertain common
goals
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The Samurai Warrior Challenge
• Activity – This is a game
based on the principle of
discipline, dedication &
determination which are
common among the
Samurais
• Lesson – This game is to
reflect the importance of
going the extra mile in
achieving goals. A very
powerful module to teach
the importance of
commitment in being the
best
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Achieving Unity Through Diversity
• Activity – This is a short
exercise to allow
participants to understand
the importance of
complementing each
other in the workplace
• Lesson – At the end of
this session the
participants will
appreciate the
complementary roles they
play in supporting each
other though there are
diversity in the workplace
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The Four Thinking Styles
• Activity – The module is
to explore the difference
between the thinking
modes of collaborators to
achieve the optimum
result
• Lesson – The participants
will be able to realize their
own thinking styles and
how they can leverage
their styles with others
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The Towering Teamster
• Activity – Based on the
thinking styles the participants
form teams to compete in
tower building. They will be
given a set of criteria to
complete their towers within a
stipulated time
• Lesson – The participants with
put to test the concepts they
had learned throughout the
sessions to produce a
common outcome by
leveraging on each other
