SlideShare a Scribd company logo
1 of 12
Gregory Yu (yugreg)
Problem
● Want easily
downloadable
games
● Games are
expensive
Products:
● Platform
● Games
Products:
● Hardware
Persona: (Michael)
● Lazy
● Doesn’t care about the real
world
● Wants his games, when he
wants them
History:
● August 24, 1996
● Half Life (Nov
1998)
● Steam (Sep
2003)
Leadership:
● President: Gabe Newell
● COO: Scott Lynch
● VP of Marketing: Doug
Lombardi
Numbers:
● 4.3 billion in
revenue (2017)
● 1.5 billion (2014)
Secret Sauce:
● First Movers
Advantage
● Ecosystem
● Own 75% of market
share
Competitors:
● EA origin
● GOG
● Epic Game Store
Sell
Downloa
dable
Games?
30,000
Games?
Early
Access?
Built in
Modding
Support
Steam
Sales?
Yes Yes Yes Yes Yes
Yes No No No No
Yes No No No No
Yes No No No No
Future Success
References
● https://www.pcgamer.com/how-the-epic-games-store-
compares-to-steam-right-now/
● https://www.theverge.com/2018/11/30/18120577/valve-
steam-game-marketplace-revenue-split-new-rules-
competition
● https://www.polygon.com/2018/8/27/17785946/steam-
usage-fallout-fortnite-amazon
● https://www.google.com/search?q=steam+sale&source=l
nms&tbm=isch&sa=X&ved=0ahUKEwjO5ueSx6LhAhUL
84MKHYyZAo4Q_AUIECgD&biw=1640&bih=908#imgrc
=ZvkReclViMU3EM:
● https://en.wikipedia.org/wiki/Valve_Corporation
● https://www.google.com/search?q=south+park+gamer&s
ource=lnms&tbm=isch&sa=X&ved=0ahUKEwi7l6Tv7qLh
AhWenoMKHbhYD6sQ_AUIDygC&biw=1640&bih=908
● https://en.wikipedia.org/wiki/The_International_2018
● https://www.statista.com/statistics/547025/steam-game-
sales-revenue/

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