2. 2
Media Briefing – Template
Name: Verity Jones
Outlet: Game Nerd
Interest area/beat: Editor
Email: Verity@gamenerd.com
Phone number: +61 4XX XXX XXX
Date: 25/12/2016
Time: 12pm AEST
Where: Skype, username: Verity.Gamenerd
(she will initiate group call)
Reporter background:
Bio: Verity Jones was made Editor of Game Nerd in November, 2012. She previously worked at
SpotGamer as Creative Director from 2006 to 2010, a tenure during which she led SpotGamer
to an unprecedented three consecutive Best Gaming Publication Awards for innovation and
oversaw the development of Levelthree’s groundbreaking iPad app.
Since becoming Editor, Verity has spearheaded the launch of Game Nerd’s first-ever innovation
gamejam, Power Up by Design, held at George Lucas’s Skywalker Ranch; and collaborated on
special issues with both Bill Gates and blockbuster Hollywood filmmaker Christopher Nolan. Also,
with Game Nerd’s renewed emphasis on digital innovation, circulation numbers have grown 17
per cent during her tenure.
About Game Nerd
Game Nerd, formerly known as GeekGame, is a print and digital newspaper specialising in game
reviews and industry critique that has been operating since 1991. The readership (both print and
digital) is estimated at around 30 million globally, and the organisation is based out of New York
in the United States of America. The organisation also holds several live events each year, and is a
highly regarded publication in both the games industry and in the journalism community.
It is the essential source of information and ideas that make sense of the games industry in
constant transformation. The conversation on games tech and development illuminates how
gaming is changing every aspect of our lives—from culture to business, science to design. The
breakthroughs and innovations that we uncover lead to new ways of thinking, new connections,
and new industries. Game Nerd reaches more than 30 million people each month through Game
Nerd.com, the digital edition, the magazine, social media, and live events.
Relevant recent work:
Date and outlet name: Nintendo’s New Zelda and Upgraded 3DS Made Me Love 3-D Again
Note: Read and list at least five recent pieces of work by the journalist in the section above.
Get a feel for their opinions and style of writing, and use these impressions to plan well for the
interview ahead – anticipate that they may try similar angles when speaking to you, or call back
to past conversations they have had with other developers or thought leaders when asking
questions.