Games industry structure
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This document outlines the key roles in the games industry structure including developer, retailer, publisher, distributor, platform, and consumer. The developer makes the game, the publisher markets and promotes it, and the distributor handles logistics and delivery. Retailers are where consumers purchase games to play on platforms.
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The games industry has grown into a multi-billion pound industry that rivals film in revenue and prestige. Originally perceived as a hobbyist culture in the 1970s, the industry is constantly changing as technology advances. The industry is made up of developers, publishers, distributors, hardware manufacturers, and consumers. Traditionally, games moved from developers to publishers to distributors and retailers, and then to consumers. However, new technologies and distribution methods have changed this process, with some games going directly from developers to digital distribution platforms and consumers.
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On my down time I had spent 2 sleepless nights to try an exercise that I've been scared about since my last year in master degree. Therefore, I chose LA Lakers App which I heard would like to give a new UX philosophy to their App.
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They are targeting young affluent lakers fans based all over the US. The aim is to help turn casual fans into super fans through connection with the players and improved emotional engagement while the games are going on.
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History, Development, Games and their Players, Scope and Nature as well the Trends and Convergence in Video-gaming Industry
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The document summarizes how revenue from the sale of a £39.99 AAA video game is distributed among the various entities involved in the development and distribution of the game. 30% of the revenue goes to the publisher who owns the development studio. 20% is paid as a license fee to the console platform owner, 17.5% is VAT, and the remaining revenue is split between the retailer, distributor, and marketing costs, with the developer studio receiving around 20% of the total income or £8 per copy sold.
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Flash was created in 1996 by Jonathan Gay as Future Splash Animator. It was acquired by Macromedia in 1996 and became Macromedia Flash 1.0. Adobe later acquired Flash in 2006. Flash allows for creation of animated content like games, videos, and websites. It has been used widely due to its ability to create interactive content that can run across multiple platforms like web, mobile, desktop and more. Flash games and applications are developed using ActionScript coding along with graphics and audio assets. Various APIs have been built to enhance Flash's capabilities for game development and other uses.
Ha1 task 1
Developers create game titles with team sizes ranging from under 5 to 100 people. Projects are commissioned by publishers who provide funding in exchange for publishing, marketing, and promoting the game. Console manufacturers like Microsoft, Sony, and Nintendo produce the hardware and control which games are released onto their platforms. Publishers, mobile platforms, social media, press, and retailers all play important roles in the marketing and distribution of games to the public.
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Minecraft was designed to be creative and allow building freely in an endless block world. It was inspired by other games and initially self-published before being acquired by Microsoft. Written in Java, it allows user modifications and cross-platform play. It has been hugely successful commercially, with over 70 million monthly players and 144 million copies sold across all platforms.
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Graphic design - stickers
Promotional stickers are an effective and low-cost form of advertising. They can be placed in many locations where posters cannot fit, allowing them to be seen by a wide audience. The document discusses using stickers to promote a game. Stickers were designed featuring the main character and game title in various styles and colors based on those used in the game. Feedback indicated the graphics captured the cartoon style of the game well to appeal to its target audience. Minor adjustments were suggested to improve visibility of one design.
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Graphic Design app icon
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Marketing Plan
This document provides a marketing plan for the mobile game "Ninja Rush". It includes details about the product such as gameplay, the target audience which is both male and female aged 9-25 who enjoy endless runner and shooter games. The game will be available for free on the Apple App Store. Promotion will include direct advertising, blog posts, and promotional stickers. The marketing objectives are to raise awareness, build a community, attract new players and create promotional items. A marketing schedule is provided outlining social media posts, advertising placements, and the game release over 5 weeks.
Graphics Design Evaluation
The document describes designs the author created for promotional products, an app store icon, and web banners for a game. For promotional stickers, the author designed stickers in the style of Angry Birds stickers using characters and the game title. For an app store icon, the author used conventions like shape and drop shadows. Web banners were similar sizes to others and used game artwork and text like Titanfall banners. Feedback suggested lightening colors and adding patterns. The author improved designs based on this by adding color and patterns. Materials used included paper, design software, and a printer. The designs fit the target audience through simple, cartoon-themed styles and imagery relating to the game.
Legal Marketing
This document discusses legal considerations for marketing communications, promotions, and competitions. It notes that marketing cannot materially mislead consumers or cause widespread offense. Promotions must deal fairly with participants and avoid unnecessary disappointment. Competitions must have rules that are transparent and prizes awarded according to chance. The response discusses some imagery in advertisements that could potentially be seen as encouraging violence but is incorporated into cartoon artwork. A marketing stunt involving costumed characters handing out promotional items in public is mentioned, but could potentially be seen as controversial. Overall, the marketing plans do not include any competitions, promotions that would mislead consumers, or cause unnecessary disappointment.
Legal marketing
The document discusses legal considerations for marketing communications, promotions, and competitions. It notes that advertising must not mislead consumers or cause widespread offense. Promotions must deal fairly with participants and avoid unnecessary disappointment. Competitions must have rules that are transparent and demonstrate a fair, random selection process. The response acknowledges some imagery could be seen as encouraging violence but is cartoon-style. A marketing stunt using costumed ninjas handing out props could also be seen as controversial.
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Future trends unit_34
PC games of the future will reflect advances in PC technology, such as increased processing power and graphics capabilities, always-on internet access, and more realistic simulations. Future predictions include graphics processors that can produce more fluent gameplay and improved graphics. Games will also incorporate next-generation technologies like motion controls and advanced physics that simulate real-world scenarios indistinguishably from reality. All future games are expected to be online-centric, utilizing high-speed internet access for multiplayer and other online features.
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The graphics portray a cartoon-styled figure that hints at the theme and style of the game, helping to attract fans. The simple, cartoon artwork has a childish feel that is positive given the game's age rating. Bright colors like blue, light greys, and camel shades are used and the white title text stands out against the background color, making it eye catching. One design could be improved by using a lighter shade of grey. The large, bold title text with an outline is hard to miss. Some added features to the plain white text could make it look more professionally finished when printed.
Client feedback app icon
The app icon design effectively uses gradients, drop shadows, and outlines to create depth and make the main character image stand out. It incorporates recognizable elements from the Ninja Rush game like the character and weapons. The simple color scheme and lack of complex colors or unnecessary text keeps the icon clear while relating it to the game's theme. The bold outline around the character image could be slightly less prominent to better show details.
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The document discusses experimenting with different colors for a logo design, including purple, maroon, and red shades. The author noticed darker colors like dark blue blended better with the image than brighter colors. They created the logo by outlining characters, making lines bolder and using white to make them stand out on a background. Grey shades were filled in for features and gradients were used for shadowing. Including a shadowed patterned background behind the image worked better than just fading the color.
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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