The document discusses various elements that are important for the success of games, including customization, exploration, obtaining rewards and gear, quests, and player vs player/environment gameplay. It provides screenshots as examples of customizing keybindings and talent trees in World of Warcraft, designing vehicles in APB: Reloaded, receiving rewards for exploration, viewing loading screens that describe a game's lore and world, obtaining cosmetic and advantageous gear, managing multiple characters, receiving quest directions, and engaging in PvP and PvE modes. Trailers are also discussed as a way to showcase a game's lore, gameplay, or both.