This document discusses using real-world data and audience interactions to personalize transmedia storytelling experiences. It describes how sensor data on air quality, temperature, and other environmental factors could influence a character's mood and actions in a game. It also outlines how prior audience interactions on social media and emails could be used to personalize a virtual reality experience. Finally, it proposes using conductive fabrics that can detect motion, temperature, and user input to further embed audiences in interactive stories across online and physical platforms.

2. CEO & Founder, TransmediaStoryteller Ltd

12. Original price: $1. Final price: $88.
http://significantobjects.com

13. We sold $128.74 worth of thrift-store junk for $3,612.51
$128.74
Investment
$3612.51
Return

15. + Uncertainty A
-Uncertainty A
+ Uncertainty B
-Uncertainty B
Future
Story 1
Future
Story 2
Future
Story 3
Future
Story 4

16. AUDIENCE DATABASE
CONTENTDATABASE
GAME LOGIC
SOCIAL MEDIA, EMAIL
TELEPHONE
NETWORKS
DATA
LOG
PLAYER
INCLUDES:
•POINTS
•BADGES
•INVENTORY
AS WELL AS
•MESSAGES
•POSTS
•STATUS UPDATES

17. Social media
Experience
Designer
SMS & Voice calls
Email
Mobile Apps
Websites
Corporate Systems
Customer
invisible to audience
Gaming and Interactive Story Engine
Content Management System
Audience Management
Metrics & Reporting
SaaS
Publishing
System
Event Monitoring
Collaborative Authoring Environment
Private
Data
Public Data

18. Individual
Group 1
Group 2
Group 3
Team 1
Team 2
Everyone

20. http://airpi.es/
The AirPiis an automatic air quality & weather monitoring device powered by a Raspberry Pi  temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide and smoke level

21. CO affects
•character’s mood
•tone of tweets & blog posts
•game difficulty?
Character responses change based on air quality in Mumbai, India
If air quality is good, she’s happy otherwise she’s grumpy or sad

22. Social Media, Email, Phone
Sensor network
Audience interaction with a story online on social media and email was used to personalise a virtual
reality (VR) experience using Unity engine and Oculus Rift. See “Meet Lucy” – on next slide.

23. Live VR event in which the simulated environment is personalized based on prior interaction with characters online

26. “you are here”
Radio or live event…
“I am here”

27. Real location
Extra-story
Guided adventure
Self-exploration
Real history
Online

29. Public
Data
Corporate
Data
Personal
Data
Conducttrcan use real-world data as game mechanics to drive a story or rewards

30. Real location
Dynamic World
Narrative
Real history

31. •Accelerometer motion data
•Ambient temperature
•Detect user input
•Control onboardLEDs
•Vibrate a buzzer/motor
Tiny microprocessor for embedding in clothes, wristbands, toys etc.

32. Mobile app talks to metawaredevice and to Conducttr.
Conducttr remembers game state, plot points and can communicate to actors as improvisation cues

33. •Accelerometer can post tweets and Facebook updates,
•Social network activity can vibrate/flash devices
•Collective behaviour can publish a video or ping the device
•Temperature change or other emotional indicators can change colorsor publish blog posts