Game marketing: A different kind of animal | Warsaw Growth Summit 2017

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The document discusses different approaches to game marketing. It notes that gaming has become a $99.6 billion industry in 2016 with 38% coming from mobile games. It emphasizes that marketing for games needs to focus on people rather than numbers and that events like PAX East are important. The document stresses that successful game marketing starts with having a good game and covers other aspects like pricing, communication, and distribution across markets and platforms.

Marketing

SINGLE-MINDED OPERATING MODEL
(thatkindaworks…)

$99.6 BILLION IN 2016
38% MOBILE PROJECTS

VIRTUAL|AUGMENTED|
SECOND SCREEN|ON THE GO

NEARLY 40% OF ALL STEAM
GAMES WERE RELEASED IN 2016
KOTAKU.COM

Nearly 40% Of All Steam Games Were Released In 2016
STEAMSPY.COM (via Kotaku)

32000 ACTIVE FANS
creating living community
not a ‚consumer base’
30-60% COVER BY
ORGANIC REACH
STEADY GROWTH
no paid aquisition
at any given moment
IMAGE BUILDING
& CUSTOMER SUPPORT

PRICING (competetiveness)
COMMUNICATION (real-time marketing)
DISTRIBUTION (markets/platforms)
AMONG THE OTHER ASPECTS…

Marcos Quezada, Root4 Co-Founder & CEO, pitching at Startup Next Demo Day. Startup Next is a top pre-accelerator program, with over 40 events running globally this fall to mentor startups. Our Startup Next Demo Day is a private, one-day event showcasing the best startups that completed the Startup Next Program this past spring. 16 teams from across the world presented their startups to Global Accelerator Network member accelerators and local NYC based seed stage funds and Angel Investors. Root4 was selected from a group of startups coming from 27 cities and 12 countries. 400 startups applied and 281 startups were accepted. Just 17 made the cut. http://www.startupnextdemoday.co

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"The Digital Gaming industry continues to be a juggernaut in the face of the pandemic, with 2Q ushering in unprecedented earnings growth, soaring game and console sales, and record viewership across streaming platforms. While the momentum in the overall gaming industry is undeniable, Forbes believes that there are cracks in the façade, particularly related to the esports sector. We touch on this potential bubble on p.13 and will be publishing a report specifically on this topic in the coming month.” - JJ Lane, Head of Forbes M+A Digital Gaming Group

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Dmarket is a global marketplace based on blockchain and smart contracts. It will enable one-click sale, exchange or evaluation of every virtual item between all games on any platform. Using our API every game developer will easily connect their game to Dmarket. Users will finally enter the global economy with virtual items. Game developers will gain from increased lifetime value, revenue, and time spent in their games. The decentralized blockchain of Dmarket is the technology to ensure 100% security and safety. Smart contracts are the bridge on blockchain to connect all game worlds and universes together without any third-party needed. They will log change of ownership and automatically transfer payments.

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Game marketing: A different kind of animal | Warsaw Growth Summit 2017

2. DIFFERENT KIND OF ANIMAL GAME MARKETING

4. SINGLE-MINDED OPERATING MODEL (thatkindaworks…)

5. GAMING IS DIFFERENT GAMING

7. $99.6 BILLION IN 2016 38% MOBILE PROJECTS

8. VIRTUAL|AUGMENTED| SECOND SCREEN|ON THE GO

9. DIGITAL STICKS & STONES

10.

11. YOUR GAME IS A SERIOUS

12.

13. YOU NEED WELL ESTABLISHED STRATEGY

14. NEARLY 40% OF ALL STEAM GAMES WERE RELEASED IN 2016 KOTAKU.COM

15. Nearly 40% Of All Steam Games Were Released In 2016 STEAMSPY.COM (via Kotaku)

16.

17. MEDIA-WISE NUMBERS ARE SECONDARY

18. 54,249,434 subs 14,827,770,545 views

19. 54,249,434 subs 14,827,770,545 views

20. 54,249,434 subs 14,827,770,545 views

21. 2,255,439 subs 811,126,499 views

22. 2,255,439 subs 811,126,499 views

23. 2,255,439 subs 811,126,499 views

24. IT’S PEOPLE BUSINESS

25.

26. 32000 ACTIVE FANS creating living community not a ‚consumer base’ 30-60% COVER BY ORGANIC REACH STEADY GROWTH no paid aquisition at any given moment IMAGE BUILDING & CUSTOMER SUPPORT

27. EVENTS MATTER. A LOT.

28. PAX EAST0

29. YOU ARE NOT ALONE

30. PRICING (competetiveness) COMMUNICATION (real-time marketing) DISTRIBUTION (markets/platforms) AMONG THE OTHER ASPECTS…

31. MARKETING ALWAYS STARTS WITH A GAME

32.

33. I am @akawist