As if creating a game wasn’t challenging enough on its own, nowadays to stay afloat you have to cope with PR, marketing & business analytics among the other things. It gets trickier as all of these subjects influence one another and directly affect the development process and the shape of the game itself. Fortunately there is a survival kit that although it won’t guarantee a success, can save you from a major fiasco. What does not kill you, makes you stronger after all. Except for frenzy bears. These will definitely kill you.