Black & White is a 2001 real-time strategy and god game developed by Lionhead Studios and published by Electronic Arts. In the game, the player takes the role of a god ruling over followers on a mysterious island. As a god, the player can choose to help and nurture their followers or punish them through fear and chaos. A key part of the game involves training and commanding a mythical creature to aid in tasks and battles against other gods. While praised for its innovative gameplay and artificial intelligence, Black & White also received some criticism at launch for missing deadlines and being overhyped.