This document discusses search engine optimization (SEO) and Facebook advertising. It begins by defining SEO as optimizing a website to perform well in search engine results pages. It then provides tips for SEO, including optimizing titles, meta tags, images and more. It also discusses using plugins for related posts, redirection, and pagination. The document then shifts to discussing Facebook advertising, noting its benefits of reach, targeting, and engagement. It provides tips on defining goals and testing for Facebook ads. In the end, it provides contact information for the author to learn more about SEO and Facebook marketing.

1. SEO
By:-Gajanand Bohra
SEO Certified, Fan page Expert and
Guinness World Records Holder

2. Today’s agenda
1. SEO
2.Conversation Optimization
3 Facebook Advertising
and Some bonus Tips….

3. SEO
SEO stands for “Search Engine Optimization.”
The term may sound like optimizing an actual
search engine such as Google, however this
professional service focuses on tweaking a
website to do well – to appear among the top
listing on search engine results
pages(SERPs).
SERPs are web pages returned by search engines

4. Structurefor
SEO
Tweaking makes it easy to

5. HeadSpace
- Titles
- Meta Keywords and Descriptions
- More Tags
- And so much more.

6. Template tip #1
Y title should look like this:
our
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other
SEO plugin will take care of the title.

7. Template tip #2
Y blog title and subtitle should only be < h 1 > and < h 2 > on
our
your front page! Everywhere else, and < h 4 > and < h 5 > is
good enough.
T do that, do something like this in your header.php:
o
<?php if (is_home()) { ?>
<h1>Title</h1>
<?php } else { ?>
<h4><a href="/">Description</
<?php }a></h4>
?>

8. Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>

9. Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate with webmaster tools
- Nofollow ancillary links
- Etc. etc.

10. Redirection
Use it for all your redirection needs.
Redirect User from Social media to

11. YARPP
Yet Another Related Posts Plugin
Related posts based on tags, categories,
post content, etc.
Give your links on related posts of

12. SEO Friendly Images
Auto-magically optimise alt and title tags.
Optimize your images by alt and title

13. Slugs
Auto-magically optimise your post slugs.
In the internet, slugs are the URL-friendly version of your
permalink.
See the example URL:
http://www.trafficgenerationcafe.com/url-slugs-important-seo-

14. RSS Footer
T advantage of those scrapers!
ake

15. Pagination
Because a search engine can’t skip pages.
Maximize your content pages not content on the pages.

16. Promote your site

17. SEO Responsibilities in 2012

18. Because just praying won’t work

19. So Join In The Conversation

20. Go where your readers go.

21. Do Guest Posts.

22. So now you’ve got visitors

23. Let’s turn them into fans

24. Y Subscribe Button
our
Can’t be BIG enough.

25. Offer e-mail too

26. Remind people. After each post.

27. Now we’ve got a conversation

28. Let’s keep it going!

29. Keeping #1 is more important than Competing once.

30. Here’s 10 steps
to improve the conversation on your site

31. Step 1:
Ask for comments.

32. Step 2: Thank people for commenting.

33. Step 3: get to know your readers.

34. Step 4: answer all questions,
and respond to all feedback.

35. Step 5: Reward good remarks.

36. Step 6: keep people involved.

37. Step 7: don’t distract them.

38. Step 8:
Fight spam, always.

39. Step 9: Keep It Stupid Simple (to comment)

40. Step 10:
Measure, improve, and repeat
Use Blog Metrics:

41. 3 bonus tips!

42. Prevent fruitless searching
Improve the search experience:

43. Aim for speed
Optimize your template:

44. check the plug-in before installing

45. @ AdobeAds
#FacebookAds
Mobile Matters: Optimizing Search for Mobile Devices
Facebook advertising
Twitter: #MobileMatters
4
5

46. @ AdobeAds
Why advertise on Facebook?Reach, Targeting, Engagement #FacebookA
ds
Reach Targeting Engagement
Reach over 900 Million Define your target audience(s) 3.2 Billion Likes and
active monthly users with real data Comments on Facebook Every
Day
Nearly 400 Million are active 6 Age, gender, education,
out of 7 days a week geography, college, work Increase engagement with your
network brand and product
Interests and interested-in

47. Your next steps
 Facebook isn’t search.
Define your goals accordingly.
 Human involvement is essential.
Design your testing and refinement
plans.
 Use toolsto do heavy lifting.
 Ads are only part of your
Facebook campaigns.

48. @ AdobeAds
Optimizing Facebook Advertising #FacebookA
ds
Optimization
Maximized against budget, goals, and business metrics
Target(Who
Creative (What)
Bid/Budget (How Much)
48

49. Sign up to know more on SEO
&
Facebook Marketing
or ask me on itsgajanand@gmail.com