The document provides an overview of digital marketing, defining it as the use of the internet and electronic devices for marketing efforts. It highlights the importance of digital marketing through its global reach, cost-effectiveness, and ability to measure results, while detailing key components such as SEO, content marketing, social media marketing, email marketing, and various advertising forms like PPC, influencer, and affiliate marketing. Additionally, it elaborates on search engine optimization (SEO) techniques and common mistakes, along with advertising strategies for platforms like Facebook, Google, and YouTube.

1. Digital Marketing
BanoQabil 3.0
Prepared By:
Shoaib Jalil Khan

2. What is Digital Marketing?
 Digital marketing encompasses all marketing efforts that use the internet or
electronic devices to connect with potential customers. This includes various
channels and platforms to promote products or services.
 Importance of Digital Marketing
 Global Reach: Access to a wider audience regardless of geographical
boundaries.
 Cost-Effectiveness: Often more affordable than traditional marketing methods.
 Measurable Results: Tools and analytics allow for tracking performance and
adjusting strategies.
 Targeted Marketing: Ability to target specific demographics based on interests,
behavior, and preferences.

3. Key Components of Digital Marketing
 Search Engine Optimization (SEO)
 Purpose: Improve website visibility in search engine results.
 Strategies: Keyword research, on-page and off-page optimization, technical SEO.
 Content Marketing
 Purpose: Create valuable content to attract and engage audiences.
 Types: Blogs, videos, infographics, podcasts.
 Benefits: Establishes authority, builds trust, and drives organic traffic.
 Social Media Marketing
 Purpose: Use social media platforms to promote products and engage with customers.
 Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok.
 Strategies: Content creation, community engagement, paid advertising.
 Email Marketing
 Purpose: Directly communicate with potential and existing customers through email.
 Types: Newsletters, promotional emails, personalized offers.
 Benefits: High ROI and ability to segment audiences for targeted messaging.

4. Key Components of Digital Marketing
 Pay-Per-Click Advertising (PPC)
 Purpose: Drive traffic to your website through paid ads.
 Platforms: Google Ads, Bing Ads, social media ads.
 Benefits: Immediate visibility and control over budget and targeting.
 Affiliate Marketing
 Purpose: Promote products through affiliates who earn a commission for each sale or lead generated.
 Benefits: Expands reach and leverages the influence of others.
 Influencer Marketing
 Purpose: Collaborate with influencers to promote products to their audience.
 Benefits: Builds credibility and taps into established follower bases.
 Web Analytics
 Purpose: Analyze data to understand user behavior and campaign effectiveness.
 Tools: Google Analytics, SEMrush, HubSpot.
 Benefits: Helps refine strategies and improve ROI.

5. What is Search Engine
Optimization?
Search Engine Optimization is the process of
increasing the quantity and quality of traffic to
your website through organic search results.

6. Key players of SEO
The Audience
The Website Owner
The Search Engine

7. Benefits of SEO
 SEO is the most effective and profitable in long-term
marketing strategy.
 SEO is the organic way.
 SEO leads gives higher conversion rate.
 SEO builds brand credibility and visibility to brand
awareness.
 SEO is the biggest source of organic and quality traffic.

8. Why SEO is important?
SEO helps you rank higher in search results
and builds brand credibility and visibility.
When searching for a service or product
online, users are more likely to choose one of
the top five suggestions that the search
engine shows them.

9. Types of SEO
 On-Page SEO
 Off-page SEO
 Technical SEO

10. On-page SEO
On-page SEO is the process of optimizing
the structure and content of webpage.

11. Techniques of On-Page SEO
 Keyword optimization.
 Content Marketing.
 Create user-friendly content.
 URL Optimization.
 Optimize Images.
 Optimize your title tag and meta description.
 Add responsive design to your website.
 Add relevant keywords into your pages.

12. Off-Page SEO
Off-Page SEO means anything done outside of
your website with the potential to affect
search engine ranking.

13. Techniques of off-page SEO
 Create valuable backlinks.
 Social Media Marketing.
 Influencer Marketing.
 Forum Posting.
 Article-Submission.

14. Technical SEO
Technical SEO is the process of ensuring that a website
meets the technical requirements of modern search
engines with the goal of improved organic rankings.
Important elements of Technical SEO include crawling, indexing,
rendering, and website architecture.

15. Common SEO Mistakes
 Duplicate Content.
 Broken images and missing alt tags.
 Title tag issues.
 Meta Descriptions issues.
 Keyword Stuffing
 H1,H2, H3 tags missing.
 Create backlinks with non-relevant websites

16. Facebook Adds
 Overview: Facebook Ads are paid advertisements that appear on Facebook’s
platform, designed to reach targeted audiences.
 Importance: With over 2.9 billion monthly active users, Facebook provides a
vast audience for businesses.
 Targeting Options: Advanced targeting capabilities allow you to reach specific
demographics, interests, and behaviors.Cost-Effectiveness: Flexible
budgeting options enable businesses of all sizes to advertise.
 Engagement: High potential for user interaction and engagement with ads.

17. Types of Facebook Ads
 Image Ads: Simple and effective, showcasing products or services.
 Video Ads: Captivating content that can tell a story or demonstrate a
product.
 Carousel Ads: Multiple images or videos in a single ad, allowing users to swipe
through.
 Collection Ads: Showcase multiple products within a single ad, ideal for e-
commerce.
 Lead Ads: Designed to collect user information directly within Facebook.

18. Setting Up a Facebook Ad Campaign
 Step 1: Define Your ObjectiveAwareness, consideration, or conversion.
 Step 2: Target Your AudienceDemographics, interests, and behaviors.
 Step 3: Set Your BudgetDaily or lifetime budget options.
 Step 4: Choose Your Ad FormatSelect the type of ad that best fits your goals.
 Step 5: Create Engaging ContentUse compelling visuals and copy.

19. Targeting Options & Crafting Compelling Ads
Targeting Options
 Core Audiences: Based on demographics, interests, and location.
 Custom Audiences: Retarget website visitors or existing customers.
 Lookalike Audiences: Reach new people who are similar to your best
customers.
Crafting Compelling Ads
 Visuals: Use high-quality images or videos that capture attention.
 Copy: Clear, concise messaging with a strong call to action (CTA).
 A/B Testing: Experiment with different ad variations to see what performs
best.

20. Google Adds
 Overview: Google Ads is an online advertising platform that allows businesses
to create ads that appear on Google’s search results and its advertising
network.
 Importance: With over 3.5 billion searches per day, Google Ads provides a
vast audience for targeted advertising.
 Why Use Google Ads?
 Immediate Visibility: Gain instant exposure on search results and relevant
websites.
 Targeting Capabilities: Reach specific audiences based on keywords,
demographics, interests, and location.
 Measurable Results: Track performance metrics to optimize campaigns
effectively.

21. Types of Google Adds
 Search Ads: Text-based ads that appear in Google search results.
 Display Ads: Visual ads shown on the Google Display Network (GDN).
 Video Ads: Ads that run on YouTube and other video platforms.
 Shopping Ads: Product-based ads that appear in search results for e-
commerce businesses.
 App Ads: Promote your mobile app across Google’s platforms.

22. Setting Up a Google Ads Campaign
 Step 1: Define Your GoalsAwareness, leads, sales, etc.
 Step 2: Choose Your Campaign TypeSelect the format that aligns with your
goals.
 Step 3: Keyword ResearchIdentify relevant keywords using tools like Google
Keyword Planner.
 Step 4: Create Compelling AdsWrite engaging copy and use high-quality
visuals.

23. YouTube Adds
 Overview: YouTube Ads allow businesses to promote their products or services
through video content on the YouTube platform.
 Importance: With over 2 billion logged-in monthly users, YouTube is the
second-largest search engine globally.
 Why Use YouTube Ads?
 Vast Audience Reach: Access to a diverse and extensive audience.
 High Engagement: Video content is more engaging and can convey messages
more effectively than text or images.
 Targeting Options: Advanced targeting based on demographics, interests,
behaviors, and keywords.

24. Setting YouTube Adds
 Step 1: Define Your Campaign ObjectiveAwareness, consideration, or
conversions.
 Step 2: Choose Your Ad FormatSelect the format that aligns with your goals.
 Step 3: Target Your AudienceUtilize demographics, interests, and keywords.
 Step 4: Create Engaging Video ContentFocus on storytelling and a strong call
to action.

25. Targeting Options
 Demographic Targeting: Age, gender, parental status, and household income.
 Interest Targeting: Reach audiences based on their interests and habits.
 Keyword Targeting: Display ads on videos related to specific keywords.
 Remarketing: Re-engage users who have previously interacted with your
brand.

26. Thank You