Google App Engine for Business (GAE4B) is a platform as a service that allows organizations to rapidly develop custom applications in the cloud using Java or Python. It provides enterprise features like centralized application management, dedicated support, service level agreements, and hosted SQL databases. While the pricing is a flat $8 per user per month with a $1,000 max per app, this can be significantly less than maintaining applications onsite. The presentation reviewed GAE4B's benefits and costs, outlined its roadmap for additional enterprise features, and concluded with a Q&A session.

1. Google App Engine for Business
David Hoff, VP Technology

2. Agenda - GAE4B
Introduction & definitions
How much does it cost?
Why would I use it?
Road map
Q & A

3. We help organizations Go Google
Google App
Engine to
create custom
apps
Migrate data
and integrate
other systems
with Google
Apps APIs
Connect to
firewalled data
with the Secure
Data
Connector
Extend Google
Apps with Apps
Script and priv
ate gadgets

4. Who trusts the Cloud Sherpas?
SMB
We've migrated hundreds of thousands of users to Google Apps
from companies of all sizes in Manufacturing, Retail, Government, Real
Estate, Healthcare, Education and other industry verticals.
Enterprise

5. Terminology
"By 2012, 20% of Global 2000 enterprises will be using public cloud services, up from under 5% in
2009" - Gartner Dec 2009
SaaS: Software as a Service
Google Apps
Salesforce.com
PaaS: Platform as a Service
Google App Engine
Azure
Force.com
IaaS: Infrastructure as a Service
GoGrid
Amazon EC2
Vmware

6. Why look at PaaS?
Software maintenance, upgrades, patches
License costs
Data center costs
IT staffing resources
Application forecasting & scaling
...it all adds up quickly

7. What is GAE4B?
Rapid application development for the cloud
Develop locally in Java or Python with your IDE
Easy one-click deployment to Google's cloud
Simple yet powerful cloud based administration
Full featured application maintenance
Log/error analysis, version control, app performance
Worry free cloud environment maintenance
No need for securing & provisioning servers, configuring
VMs, performing backups, applying patches etc.
On Demand Capacity
Zero effort dynamic provisioning based on traffic needs
In summary, App Engine with additional Enterprise Features

8. Enterprise Features
Centralized application management console
Integrated application navigation
Enterprise Support and reliability
Service level agreement (SLA)
Dedicated support with guaranteed response time
Hosted SQL
Option to develop on a true relational SQL database
Cloud management of your SQL database
SSL on your domain
Use Secure sockets layer (SSL) on your own domain
"Naked" domain support
Simple pricing: $8/app/user/month (Max. $1k month/app)

9. Is $8/user/month a lot?

10. Is $8/user/month a lot?

11. Is $8/user/month a lot?

12. But wait, what about Microsoft...
Pricing

13. Road map
Enterprise Admin Console Preview (signups available)
Direct Support Preview (signups available)
Hosted SQL Preview (signups available)
Service Level Agreement Q4 2010 (Draft published)
Enterprise billing Available Q4 2010
Custom Domain SSL Limited Release EOY 2010

14. Q & A