The document discusses the features and advantages of Google App Engine, highlighting its scalability, ease of use, and support for multiple programming languages. It emphasizes the platform's suitability for both individual developers and enterprise applications, along with updates including new APIs and features such as multi-tenant apps and server push capabilities. Additionally, it outlines the benefits of using App Engine for business with enterprise-level support and security features.

1. 1

2. Lo nuevo de Google App Engine y App
Engine para Empresas
Chris Schalk
Developer Advocate
http://twitter.com/cschalk

3. What is
cloud
computing?
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4. Cloud Computing Defined
SaaS
APaaS
IaaS
Source: Gartner AADI Summit Dec 2009
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5. IaaS value proposition…
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6. APaaS value proposition…
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7. Google App Engine
• Easy to build
• Easy to maintain
• Easy to scale
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8. By the numbers
500M+
100,000+
250,000+
daily
Developers
Apps
Pageviews
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8

9. In a word… via Wordle
Word source: http://en.wikipedia.org/wiki/App_Engine
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10. Some App Engine Partners
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11. Socialwok
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12. App Engine @
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13. Social networking at scale
>62M Users
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14. gigy Socialize
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15. gigy Socialize
Flexible Scalability
"Although we typically host all our services in-house,
on our own infrastructure, we felt that GAE would be a better fit
for the live chat feature because of its unique traffic pattern, which
is characterized by very low traffic most of the time with very high
bursts during high profile events."
Raviv Pavel, Gigya VP of Research and Development
http://googleappengine.blogspot.com/2010/02/scalability-means-flexibility.html#links
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16. Why App Engine?
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17. Managing Everything is Hard
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19. DIY Hos<ng means hidden costs
• Idle capacity
• So>ware patches & upgrades
• License fees
• Lots of maintenance
• Traffic & u<liza<on forecas<ng
• Upgrades
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20. Cloud development in a box
SDK & “The Cloud”
Hardware
Networking
Operating system
Application runtime
Java, Python
Static file serving
Services
Fault tolerance
Load balancing
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21. App Engine Details
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22. Specialized Services
Memcache Datastore URL Fetch
Mail XMPP Task Queue
Images Blobstore User Service
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23. Language runtimes
Duke, the Java mascot
Copyright © Sun Microsystems Inc., all rights reserved.
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24. Ensuring Portability
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25. Extended Language support
through JVM
• Java
• Scala
• JRuby (Ruby)
• Groovy
• Quercus (PHP)
• Rhino (JavaScript) Duke, the Java mascot
Copyright © Sun Microsystems Inc., all rights reserved.
• Jython (Python)
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26. Always free to get started
‐~5M pageviews/month
– 6.5 CPU hrs/day
– 1 GB storage
– 650K URL Fetch calls/day
– 2,000 recipients emailed
– 1 GB/day bandwidth
– 100,000 tasks enqueued
– 650K XMPP messages/day
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27. Application Platform Management
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28. App Engine Dashboard
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29. App Engine Health History
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30. Development Tools for App Engine
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31. Google App Engine Launcher
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32. SDK Console
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33. Google Plugin for Eclipse
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34. Two+ years in review
Apr 2008
Python launch
May 2008
Memcache, Images API
Jul 2008
Logs export
Aug 2008
Batch write/delete
Oct 2008
HTTPS support
Dec 2008
Status dashboard, quota details
Feb 2009
Billing, larger files
Apr 2009
Java launch, DB import, cron support, SDC
May 2009
Key-only queries
Jun 2009
Task queues
Aug 2009
Kindless queries
Sep 2009
XMPP
Oct 2009
Incoming email
Dec 2009
Blobstore
Feb 2010
Datastore cursors, Appstats
Mar 2010
Read policies, IPv6
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May 2010
App Engine for Business

35. What’s new?
• Multitenant Apps with Namespace API
• High Performance Image Serving
• OpenId/Oauth integration
• Custom Error Pages
• Increased quotas (no longer 1000 entity limit)
• App.yaml now usable in Java apps
• Can pause Task Queues
• Dashboard graphs now show 30 days
• And other stuff.. See: http://googleappengine.blogspot.com/
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36. Two up and coming features
1. Mapper API
• First component of App Engine’s MapReduce toolkit
• Large scale data manipulation
• Examples include:
• Report generation
• Computing statistics and metrics …
• Python Example:
• http://blog.notdot.net/2010/05/Exploring-the-new-mapper-API
• Java Example:
• http://ikaisays.com/2010/07/09/using-the-java-mapper-
framework-for-app-engine/
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37. Two up and coming features
2. Channel API
• Allows for Server Push (Comet) to browser
• Blog post announcement:
• http://googleappengine.blogspot.com/2010/05/app-engine-at-
google-io-2010.html
• External coverage:
• Sneak Peak from an early trusted tester
• http://bitshaq.com/2010/09/01/sneak-peak-gae-channel-api/
• Demo code for Dance Dance Robot available here:
• http://code.google.com/p/dance-dance-robot/
• Also see: https://groups.google.com/group/google-appengine-java/
browse_thread/thread/6fa09953ffae2cd3/c1db7de5fdb82b65?pli=1#
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38. What else is new?
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39. Enterprise App Development with Google!
Buy from others Buy from Google Build your own
Google Apps Google Apps Google App Engine
Marketplace for Business for Business
Enterprise Application Platform
Enterprise Firewall
39 Enterprise Data Authentication Enterprise Services User Management

40. Google App Engine for Business
Same scalable cloud hos<ng pla]orm. Designed for the enterprise.
• Enterprise applica<on management
– Centralized domain console
• Enterprise reliability and support
– 99.9% Service Level Agreement
– Direct phone support
• Hosted SQL
– Managed rela<onal SQL database in the cloud
• SSL on your domain
– Including "naked" domain support
• Secure by default
– Integrated Single Sign On (SSO)
• Pricing that makes sense Google App Engine
for Business
– Pay only for what you use
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* Hosted SQL and SSL on your domain available later this year

41. App Engine for Business
Roadmap
Enterprise Administration Console Preview (signups available)
Direct Phone Support Preview (signups available)
Hosted SQL Limited Release Q4 2010
Service Level Agreement Available Q4 2010 (Draft published)
Enterprise billing Available Q4 2010
Custom Domain SSL Limited Release EOY 2010
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42. Demos!
• App Engine Dashboard
• AppEngineLauncher – for Python
• Eclipse Plugin - Java
• Building an app from scratch and deploying to the
cloud
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43. Thank You!
Chris Schalk
Google Developer Advocate
http://twitter.com/cschalk