Three most effective advertising execution strategies
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The document discusses three ad execution styles: 1) Straight Sell, which presents the product directly without comparisons; 2) Comparative, which compares the product to competitors and highlights advantages; 3) Humor, which uses humor to grab attention and potentially lead to memorization. Each style is then briefly characterized in terms of its benefits.
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4. Include some initial creative ideas to test how actionable the strategy is.
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
No Cookies, No Problem - Steve Krull, Be Found Online
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"PickUp_conversational AI_Capex, Inc._20240611
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Key Takeaways:
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Three most effective advertising execution strategies
- 1. 1. Straight Sell 2. Comparative 3. Humor My ad execution styles and whyJason Grant
- 2. Straight Sell Presenting the product right in your face
- 6. Comparison Comparing your product to your competitor's and also presenting your competitive advantages over their's "Remember, an ad war is a boxing match, not a street fight."
- 11. Humor If it makes people laugh, then it grabs people's attention, and attention will most likely lead to memorization
- 15. Straight Sell Gets to the point - the point of selling Shows clearly what the product is and what they are selling People who are easily persuaded will be persuaded into purchase, no sweat
- 16. Comparative Fighting for 1st place, not 2nd Distracts the competition and challenges them, instead of just being in fear of them Keeps the audience entertained - engaging for the marketplace to watch
- 17. Humor Funny – laughing is good for you Shows that the brand has a sense of humor, and also a sense of humanity, too "Take your work seriously, but don't take yourself too seriously"