Awareness Strategy
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This document provides strategies for effective marketing and branding. It discusses six key strategies: 1) Advertising your products themselves, 2) Integrating offline and online activations, 3) Using social channels effectively to generate buzz, 4) Timing initiatives for maximum momentum, 5) Creating products that disrupt the market, and 6) Empowering communities to sell products. It also outlines five principles for connecting with female customers: building sincere emotional connections, caring about their needs, offering valuable solutions, showing empathy, and establishing trust. The overall message is that cool awareness strategies can help brands stand out if they authentically engage customers.
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Awareness Strategy
- 1. Cool Awareness Strategies 6 External Experience 5 Company Experience SAMUEL PRANATA MARTHA TILAAR GROUP
- 2. 6 External Experience Products Adver;se Themselves Let Integra;ng the Community Offline-‐Online Sells Your Products Ac;va;ons Be A ROCK STAR Buzz Your Story Value Product Use Social Channel that Rock Effec;vely the Market Get COOL the Momentum Timing is AWARENESS Everything STRATEGIES THAT ROCK
- 3. AYU TING TING IS A GREAT ROCK STAR COZ SHE ROCKS THE MARKET
- 6. #1 Products ADVERTISE Themselves
- 7. #1 iPhone 4S Steve Jobs
- 9. When queueing becomes a ritual
- 10. The “God”
- 11. #2 Integra;ng Ac;va;ons
- 12. #2 Mizone Flashmob
- 13. Pre-‐event: Social Media Fever
- 15. At the D-‐Day: Brand Experience in Ac;on
- 17. Post-‐event: Spread the Excitement
- 18. #3 BUZZ Your Story Use SOCIAL CHANNEL Effec;vely
- 19. #3 Magnum Crocs
- 25. #4 Get the Momentum TIMING IS EVERYTHING
- 26. #4 TVOne Sido Muncul
- 31. #5 Value Product that Rock the Market
- 33. Go Emo;onal!!!
- 36. #6 Let’s COMMUNITY Sells Your Product
- 37. #6 Tupperware Sunlight
- 38. YOUR CUSTOMERS ARE SALESMEN
- 43. Martha Tilaar’s Story 5 Company Experience
- 44. #1 CONNECTION Build sincere emo;onal connec;on. Relate her with your brand. Link her with each other
- 45. #1 CONNECTION Caring Make Up Community Theather Program
- 46. #2 CARE She wants to be cared and appreciated. Listen to her! Understand her!
- 47. #2 CARE Trend Warna Sari Ayu
- 48. #3 VALUE Woman is the most value-‐oriented creature. She will pay to get exactly what she wants. Offer her a solu;on, not just a list of features
- 49. #3 VALUE Duo Warna
- 50. #4 EMPATHY Be an empathe;c brand. Touch woman’s deepest heart with your love and passion.
- 51. #4 EMPATHY Empowering Woman – Training Centre
- 52. #5 TRUST Remember, trust is the most important emo;on in a sale to woman. If you’re not trusted, you’ll never earn her heart
- 53. #5 TRUST Martha Tilaar Shop
- 54. Be a... With a Diamond