This document discusses how entrepreneurs can develop and apply courage to their business. It defines courage as confronting fear, danger, and uncertainty to persevere. Entrepreneurs innovate, market, and assume risk for their business venture. The document provides tips for developing a long-term vision and 90-day strategic plans focused on innovation, as well as consistent daily marketing actions. It emphasizes having a higher purpose and taking intelligent, consistent action every day, even when unmotivated, to achieve goals through long-term vision building, innovation planning, and daily marketing efforts.

1. THE COURAGEOUS
ENTREPRENEUR

2. Success is not final, failure is not
fatal: it is the courage to continue
that counts.
Winston Churchill

3. COURAGE DEFINED
The ability to
confront fear, pain,
danger, uncertainty
& to venture &
persevere
Doing what needs to be
done, when it needs to be
done, whether I feel like it
or not
COURAGE IN ACTION

4. WHO IS AN ENTREPRENEUR?
A person who…
Organizes,
Operates,
& Assumes the
Risk
…for a business venture
You
Are!

5. WHAT DOES AN ENTREPRENEUR DO?
Innovation
Marketing

6. WHAT DOES AN ENTREPRENEUR DO?
Innovation:
The introduction
of something
new; a new idea,
method or device
In other words…
…CHANGE

7. INNOVATION DESCRIBED

8. WHAT DOES AN ENTREPRENEUR DO?
Marketing:
The process of
promoting,
selling &
distributing a
product or a
service

9. HOW DO WE FEEL?
Innovation Marketing

10. WHAT DOYOU FEAR?

11. FAILURE

12. THE UNKNOWN

13. WHAT OTHERSTHINK

14. HOWTO DEVELOP COURAGE & APPLY ITTO
YOUR BUSINESS
INTELLIGENT,
CONSISTENT
INSPIRED BY A
HIGHER PURPOSE.
ACTION

15. LONGTERMVISION BUILDING
Why does your
business exist?
Where is your
business
going?

16. WHY DOESYOUR BUSINESS EXIST?
To experience the emotion of
competition, winning,
and crushing competitors
To give ordinary folk the chance
to buy the same things
as rich people

17. WHERE ISYOUR BUSINESS GOING?
Crush Adidas (1960s)Become a $125 billion company
by the year 2000 (1990)
LongTerm Goals Aid LongTermVision

18. 90 DAY STRATEGIC PLAN: INNOVATION
1. Where are we now?
2. How did we get here?
3. Where would we really like to be?
4. In what specific ways can we get from
where we are to where we want to be?
5. What should we:
Start doing… Stop doing…
Do less of… Do more of…

19. 90 DAY STRATEGIC PLAN: INNOVATION
Come Up with One
Number

20. CONSISTENT ACTIVITY: MARKETING
Translate the Number
into Monthly,Weekly &
DailyActivity
Daily is Best
Marketing Is External & Internal

21. HOWTO DEVELOP COURAGE & APPLY ITTO
YOUR BUSINESS
INTELLIGENT,
CONSISTENT
INSPIRED BY A
HIGHER PURPOSE.
ACTION

22. COURAGE DEFINED
Doing, EVERY DAY what needs
to be done, when it needs to be
done, whether I feel like it or not

23. TIMETOTAKE ACTION!
LongTermVision Building
Innovation: 90 Day Strategic Plan
Marketing: Daily Action Plan

25. THANKYOU!
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1 ON 1 COACHING SESSION
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EricAnderton
916-274-1469
eric@abcgroup.co