1. P R O M O T I N G W I T H O U T
D I S C O U N T I N G
Whitney Johnson
Global Director of Marketing
BookBottles.com
@wnjohnson

2. What is a promotion?

3. BAR
Happy Hour
Two for One Drinks

4. NIGHTCLUB
Buy One Get One Bottles
Free Drinks for Ladies

5. EVENTS
Big DJ
Holidays
Big Game

6. Raising customer awareness of a brand,
generating sales, and creating brand
loyalty

7. KEYS TO SUCCESS
1. Brand Marketing
2. Pricing Structure
3. Inventory Control
4. Brand Perception

8. KNOW YOUR AUDIENCE

9. BRAND IS KING

10. BRAND MARKETING
1. Experience
2. Venue
3. Event

18. PRICING STRUCTURE

19. PRICING
1. Market Research
2. Target Market
3. Profitability

21. INVENTORY
1. Designate a Decision Maker
2. Reservations as Inventory
3. Control Free Inventory

23. PROMOTIONS VS DISCOUNTS
Raising customer awareness of a brand,
generating sales, and creating brand
loyalty
Discounts/giving away things for free

24. BRAND PERCEPTION
1. Free is a 4 Letter Word
2. Promotions Need to Make Sense
3. Spread the Word

25. KEYS TO SUCCESS
1. Brand Marketing
2. Pricing Structure
3. Inventory Control
4. Brand Perception

26. PUT IT INTO ACTION
1. Define your audience
2. State your goal & objective
3. Create promotional strategy
4. Put tactics into place
5. Spread the word

27. TARGETED FACEBOOK ADS

28. LIVE STREAMING

29. LIVE STREAMING

30. TRACK RESULTS

31. Q & A

32. T H A N K Y O U
Whitney Johnson
Director of Marketing
BookBottles.com
@wnjohnson