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P R O M O T I N G W I T H O U T
D I S C O U N T I N G
Whitney Johnson
Global Director of Marketing
BookBottles.com
@wnjohn...
What is a promotion?
BAR
Happy Hour
Two for One Drinks
NIGHTCLUB
Buy One Get One Bottles
Free Drinks for Ladies
EVENTS
Big DJ
Holidays
Big Game
Raising customer awareness of a brand,
generating sales, and creating brand
loyalty
KEYS TO SUCCESS
1. Brand Marketing
2. Pricing Structure
3. Inventory Control
4. Brand Perception
KNOW YOUR AUDIENCE
BRAND IS KING
BRAND MARKETING
1. Experience
2. Venue
3. Event
PRICING STRUCTURE
PRICING
1. Market Research
2. Target Market
3. Profitability
INVENTORY
1. Designate a Decision Maker
2. Reservations as Inventory
3. Control Free Inventory
PROMOTIONS VS DISCOUNTS
Raising customer awareness of a brand,
generating sales, and creating brand
loyalty
Discounts/givi...
BRAND PERCEPTION
1. Free is a 4 Letter Word
2. Promotions Need to Make Sense
3. Spread the Word
KEYS TO SUCCESS
1. Brand Marketing
2. Pricing Structure
3. Inventory Control
4. Brand Perception
PUT IT INTO ACTION
1. Define your audience
2. State your goal & objective
3. Create promotional strategy
4. Put tactics in...
TARGETED FACEBOOK ADS
LIVE STREAMING
LIVE STREAMING
TRACK RESULTS
Q & A
T H A N K Y O U
Whitney Johnson
Director of Marketing
BookBottles.com
@wnjohnson
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"
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Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"

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You can have great promotions without knocking dollars off the price of your food and drink items. Rest assured, if you supply customers with quality products, they will pay. Join marketing maven, Whitney Johnson, as she discusses the difference between promotions and discounts, how to set your promotions up for success, and the marketing tools needed to create quality promotions without wasting dollars. - See more at: http://www.ncbshow.com/sessions/promoting-without-discounting/#sthash.Z1wOOdm8.dpuf

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Nightclub & Bar Convention 2015 Session - "Promoting Without Discounting"

  1. 1. P R O M O T I N G W I T H O U T D I S C O U N T I N G Whitney Johnson Global Director of Marketing BookBottles.com @wnjohnson
  2. 2. What is a promotion?
  3. 3. BAR Happy Hour Two for One Drinks
  4. 4. NIGHTCLUB Buy One Get One Bottles Free Drinks for Ladies
  5. 5. EVENTS Big DJ Holidays Big Game
  6. 6. Raising customer awareness of a brand, generating sales, and creating brand loyalty
  7. 7. KEYS TO SUCCESS 1. Brand Marketing 2. Pricing Structure 3. Inventory Control 4. Brand Perception
  8. 8. KNOW YOUR AUDIENCE
  9. 9. BRAND IS KING
  10. 10. BRAND MARKETING 1. Experience 2. Venue 3. Event
  11. 11. PRICING STRUCTURE
  12. 12. PRICING 1. Market Research 2. Target Market 3. Profitability
  13. 13. INVENTORY 1. Designate a Decision Maker 2. Reservations as Inventory 3. Control Free Inventory
  14. 14. PROMOTIONS VS DISCOUNTS Raising customer awareness of a brand, generating sales, and creating brand loyalty Discounts/giving away things for free
  15. 15. BRAND PERCEPTION 1. Free is a 4 Letter Word 2. Promotions Need to Make Sense 3. Spread the Word
  16. 16. KEYS TO SUCCESS 1. Brand Marketing 2. Pricing Structure 3. Inventory Control 4. Brand Perception
  17. 17. PUT IT INTO ACTION 1. Define your audience 2. State your goal & objective 3. Create promotional strategy 4. Put tactics into place 5. Spread the word
  18. 18. TARGETED FACEBOOK ADS
  19. 19. LIVE STREAMING
  20. 20. LIVE STREAMING
  21. 21. TRACK RESULTS
  22. 22. Q & A
  23. 23. T H A N K Y O U Whitney Johnson Director of Marketing BookBottles.com @wnjohnson

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